NIL Marketing: Who Really Wins?
This event is over.
Meet and Greet with Refreshments (9:30 AM - 10:00 AM)
Opening Remarks (10:00 AM - 10:05 AM)
Dr. Markesha McWilliams Henderson, Executive Director of Sports Strategic Development & Associate Professor, Sport and Entertainment, Clark Atlanta University
Dr. Ed Timke, Assistant Professor, Michigan State University, Department of Advertising + Public Relations, Consortium Core Faculty, Communication Solutions for a Diverse Society, Core Associated Faculty, Center for Gender in Global Context, Associate Editor, Advertising & Society Quarterly
Dr. Christina L. Myers, Assistant Professor, School of Journalism
Consortium Core Faculty, Communication Solutions for a Diverse Society, Michigan State University
Session 1: NIL Marketing in Context - (10:05 AM – 11:00 AM)
This opening session, presented in a talk-show style format, provides an overview of the evolution of NIL marketing. The discussion addresses key questions such as: How did we arrive at this point with NIL marketing? What changes were implemented by the NCAA? When? Why? What is the historical significance of power and control in NIL agreements, and how have athletes from different sports and backgrounds been impacted? This session is co-hosted by Dr. Christina Myers from Michigan State University and Dr. Ed Timke from Advertising & Society Quarterly.
Dr. Markesha McWilliams Henderson, Executive Director of Sports Strategic Development & Associate Professor, Sport and Entertainment, Clark Atlanta University
Dr. Tommy E. Jackson, Assistant Department Chair and Assistant Professor, University of West Georgia
Break (11:00 AM - 11:10 AM)
Session 2: The Future of NIL Marketing – (11:10 AM – 12:00 PM)
The final session explores the future direction of NIL marketing and provides an open forum for questions and discussion with the audience. This interactive session offers practical advice on where the NIL space is headed and how to best take advantage
Dr. Ed Timke, Assistant Professor, Michigan State University, Department of Advertising + Public Relations, Consortium Core Faculty, Communication Solutions for a Diverse Society, Core Associated Faculty, Center for Gender in Global Context, Associate Editor, Advertising & Society Quarterly
Dr. Markesha McWilliams Henderson, Executive Director of Sports Strategic Development & Associate Professor, Sport and Entertainment, Clark Atlanta University
Dr. Christina L. Myers, Assistant Professor, School of Journalism
Consortium Core Faculty, Communication Solutions for a Diverse Society, Michigan State University
Dr. Tommy E. Jackson, Assistant Department Chair and Assistant Professor, University of West Georgia
Sunnita Blount, Sports, Business, and Entertainment Attorney, Creative EsquiHer, LLC
Shani Idlette, NCAA National Student-Athlete Advisory Committee, Clark Atlanta University
Closing Remarks (12:00 PM -12:05 PM)
Lunch (12:05 - 1:00 PM)