Best Web Analytics Software

Visual Visitor

AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly.

243 Ratings

Starting Price: $299.00/month

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Angelfish Software

Actual Metrics

Most web analytics products are SaaS-based and require JavaScript tracking. This tracking is frequently blocked. Angelfish Software is different: it's a self-hosted log analyzer that creates web analytics reports from access logs. All of the websites & web-based applications used by your organization create an access log. One of the advantages to access logs is that they store a history of all requests received. If your website Users block JavaScript tracking, they can't block themselves from the access log. Angelfish is used by companies around the world to accurately track public websites, Intranet websites & applications, and anything accessed via a browser. If you're a marketer that uses Google Analytics, Angelfish shows you traffic from Users that block GA tracking (we've seen it as high as 35%). Angelfish blazes through logs at 5 GB/min, is easy to install & maintain, is fully supported, and shows data you won't see in other products. Visit us to learn more!

Starting Price: $1,995

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Insightech

Insightech provides digital teams with clear digital experience insights unhindered by sampled or incomplete data. With Insightech you get all the tools to do thorough marketing reporting, page content analysis, conversion funnel optimisation and website re-platforming in one easy-to-install and run solution. Also benefit from dedicated support, workshops and training to ensure continued success as you advance your organisation's experience analytics capability. Dive deep into your raw data to discover and resolve payment issues, website bugs and coupon code errors with the following features: - Session Replay - Clickmaps - Scrolling Heatmaps - Form Analysis tools - Conversion Funnels - Marketing Analytics Dashboards - Chrome extension plugin which turns your live website into an analytics dashboard

Starting Price: $10,000 per annum

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Matomo

Matomo is the leading open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo values privacy protection, 100% data ownership and no data sampling. It has two different hosting options – cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you maximum flexibility. This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, visitor profiles, ecommerce and funnels.

1 Rating

Starting Price: $23 per month

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Hotjar

Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.

7 Ratings

Starting Price: $99 per month

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WebMaxy Analyzer

WebMaxy

Webmaxy Analyzer provides real-time user insights, heatmaps, surveys & polls, funnel view and form analytics. Get access to your users’ journey videos and know the features that appeal the most to your customers. By knowing your visitors, you can enhance their website experience and boost conversion rates. WebMaxy Analyzer is used by digital marketers, owners, product marketers, and other decision-makers to make an informed decisions. It is simple to use, powerful, and easily integrates with your present tech sack. It helps you find the missing dots in analyzing user behavior. Get qualitative data that improve your web app and website by understanding how your users interact with your website and where they click through heatmaps, you can position your CTAs accordingly. Webmaxy Analyzer can help you make data-driven & informed decisions. With Webmaxy Analyzer, you can know and understand your visitors, enhance their website experience and boost conversion rates.

6 Ratings

Starting Price: $33/month

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Extellio

Extellio International AB

Extellio is built to understand all aspects of user journeys. It shows the behaviour, experience, conversion, expectations, and pain points for users for each of your target groups. This is achieved by combining web analytics, surveys, heatmaps and session recordings in one analysis platform that gives you meaningful insights you can act on with confidence to improve conversion and user experience.

4 Ratings

Starting Price: $30 per month

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Percept Insight

Raptorise

Percept Insight is a simple yet powerful real-time analytics platform that enables businesses to build better products with deep insights at minimal costs. It provides actionable insights into user behaviour, user engagement, and the effectiveness of marketing campaigns. This enables companies to make data-driven decisions and improve user experience, user retention, and overall business outcomes. What Percept Insight does is simple yet powerful. It lets you understand user behavior and take actions based on those behaviors, ultimately extracting maximum value for your business. Many analytic tools exist, but what sets Percept Insight apart is its ability to preserve context. This means that it not only helps you comprehend user behaviors and create campaigns around them but does so while considering your app's performance and stability. This unique feature allows you to get the most out of your efforts.

2 Ratings

Starting Price: $1/analytics and engage

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JustControl.it

GRAHAMSTOWN LIMITED

JustControl.it is a marketing-focused platform enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get up-to-date reports on virtually every performance metric. Automate data collection and processing for your campaigns via cross-channel analytics solution.

2 Ratings

Starting Price: $750 per month

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Plumb5

Decisive Analytical Systems Pvt Ltd

Plumb5 is a Real-Time Marketing Automation & a Lead Generation Saas Product, which can Measure your Website Traffic / Convert your Website Audience to Prospects /Maximize your Project Enquiries, Site Visits and Conversions / Schedule more effective Promotional Emails, SMS & Whatsapp campaigns / Manage & Monitor all your Leads through various sources / Measure your organic and social campaigns / Live Chat with your Online Visitors

2 Ratings

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MonsterInsights

#1 Google Analytics Plugin for WordPress that’s Easy and Powerful. MonsterInsights is the best Google Analytics Plugin for WordPress. Here are the features that makes MonsterInsights the most powerful and user-friendly WordPress analytics plugin in the market. Setup universal website tracking across devices and campaigns with just a few clicks (without any code). See your website analytics report right inside your WordPress dashboard with actionable insights. Get real-time stats right inside WordPress to see who is online, what they are doing, and more. 1-click Google Analytics Enhanced Ecommerce tracking for WooCommerce, Easy Digital Downloads & MemberPress. Get detailed stats for each post and page, so you can see the most popular posts, pages, and sections of your site. Automatically track clicks on your affiliate links, banner ads, and other outbound links with our link tracking. Make Google Analytics compliant with GDPR and other privacy regulations automatically.

4 Ratings

Starting Price: $99.50 per year

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Leadfeeder

Dealfront

Leadfeeder's B2B website visitor tracking and lead generation tool helps businesses track anonymous website visitors and turn them into qualified sales leads. Leadfeeder integrates with existing CRMs like Salesforce, HubSpot, Pipedrive, and email marketing tools like Mailchimp and ActiveCampaign to boost sales intelligence. With over 45,000 users globally, Leadfeeder is THE sales & marketing tool of choice for enhancing lead generation efforts. There's no credit card required for the 14-day trial, so you can get started immediately.

1 Rating

Starting Price: $63.00/month

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Lucky Orange

Do you know why a visitor left your website before completing his or her purchase? Lucky Orange knows why. Lucky Orange is easy to use, ready to go “out of the box,” and every plan includes full access to all of our features: * Dynamic Heatmaps: Navigate through your website just like a visitor; data will be immediately populated on every element, drop-down, pop-up, and hover-over menu. Isolate certain devices, traffic sources, and visitors to identify potential pain points and problem areas. * User Recordings: Act like a DVR for your website, giving you the chance to watch recordings and see video playback of visitors and customers as they interact with your website. * Form Analytics:Learn what fields on your forms are taking too long to finish, repeated, or cause the most abandonment. * Live Chat: Respond quickly to questions and even “co-browse” with visitors * Surveys & Polls: Create pop-up poll questions for a specific page or just for targeted visitors.

1 Rating

Starting Price: $18.00/month

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Zoho Marketing Automation

Zoho

Zoho Marketing Automation is an all-in-one marketing automation software that revolutionizes your marketing efforts. With its intuitive features, you can effortlessly generate high-quality leads, engage with your audience across multiple channels, and nurture leads to conversion. From creating personalized campaigns to analyzing website performance, managing lead lifecycles, and optimizing marketing plans, Zoho Marketing Automation empowers you to achieve remarkable results. Whether you run an e-commerce business or need advanced lead nurturing capabilities, this all-in-one solution is designed to supercharge your marketing strategies and drive success. Experience the power of Zoho Marketing Automation and unlock a world of possibilities for your business.

1 Rating

Starting Price: $19 per month

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Mouseflow

Mouseflow is a behavior analytics ecosystem, used by Product, Marketing, UX, Design, and Analytics teams across 190,000 websites worldwide to ensure the highest conversion rates and best website experience. Save time monitoring your website and know where exactly your visitors are experiencing friction and what's preventing them from turning into customers. Get insights into your visitors' behavior through heatmaps, session replay, conversion funnels, and form analytics. Set up feedback campaigns based on a variety of triggers to assist/recover conversions. Find out what really tipped an A/B test and why users won’t submit your forms. Identify and prioritize obstacles to conversion. Add visual context to speed up implementation.

Starting Price: $31 per month when paid yearly

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Dataddo

Dataddo is a fully-managed, no-code data integration platform that connects cloud-based applications and dashboarding tools, data warehouses, and data lakes. It offers 3 main products: - Data to Dashboards: Send data from apps to dashboarding tools for insights in record time. A free version is available for this product! - Data Anywhere: Send data from apps to warehouses and dashboards, between warehouses, and from warehouses into apps. - Headless Data Integration: Build your own data product on top of the unified Dataddo API. The company’s engineers manage all API changes, proactively monitor and fix pipelines, and build new connectors free of charge in around 10 business days. From first login to complete, automated pipelines, get your data flowing from sources to destinations in just a few clicks.

Starting Price: $35/source/month

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NetSpring

NetSpring brings the modeling flexibility and exploratory power of BI to self-service product analytics, working directly off any cloud data warehouse. Key Functionality: - Self-serve answers to any question, starting from a rich library of product analytics reports, with the ability to pivot seamlessly back and forth between any report and ad hoc visual data exploration - Combine product instrumentation with any business data in your DW for context-rich analytics - Avoid writing and maintaining complex SQL for funnel/path-type queries, but have the option of leveraging SQL for specialized analysis Key Benefits: - Full Business Context: Access any data in the DW. Deeply understand the drivers of retention, referrals, and revenue. - Privacy & Security: Your customer data never leaves the DW. Maintain a single governed source of truth. - Cost & Maintenance: Simply connect to the DW and self-serve. No data movement. Cost not tied to event volume.

Starting Price: $49/mo per seat

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riyo.ai

rioy.ai is an innovative and comprehensive platform designed to help businesses effectively optimize user experience, drive growth, and enhance digital customer experiences riyo.ai unlocks your website's potential with anonymous lead identification, visitor tracking, behavior analysis, live chat, an AI-powered bot, and more. Fuel leads, enhance experiences, and gains a digital edge.

Starting Price: $39 / month / 5 users

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LeadLander

Identify anonymous website visitors with LeadLander. Take a peek at some of the key features of one of the industry's leading website visitors analytics' solutions, LeadLander. Better decision making is possible with LeadLander’s intuitive dashboard design. With information readily available at your fingertips including recent visiting companies and in some cases, recent individual visitors, you have a snapshot overview of who’s visiting your website. LeadLander provides specific details about each visitor on your website, their journey through your website pages, as well as company details including website, address and phone number. This powerful information arms sales, business development, and marketing teams with the strategic insight to focus on their prospecting and lead follow up initiatives to maximize sales opportunities. You are able to identify the pages most viewed by your website visitors to validate the success of your inbound and outbound marketing efforts.

Starting Price: $75/month

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PostHog

PostHog is the single, open-source platform to analyze, test, observe, and deploy new features. We enable developers to build better products by providing the tools they need to capture events, perform analytics, record user sessions, conduct experiments, deploy new features, and more, all in one platform. PostHog can replace multiple tools you may currently use with one single, interoperable platform that lets you combine data in new ways. Available tools include... - Product Analytics, replaces Amplitude - Web Analytics, replaces Google Analytics - Feature Flags, replaces LaunchDarkly - Session Replay, replaces Fullstory - Mobile Replay, replaces LogRocket - Surveys, replaces Pendo - A/B Experiments, like VWO - Data Warehouse, replaces Looker - CDP, replaces Segment And we're constantly shipping new things! Plus, everything in PostHog includes a generous free tier each month so small teams don't have to worry about costs, after which you only pay for usage.

Starting Price: Free

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MouseStats

Record the full session of real visitors like a camera on your website and playback their page views like a movie. Browse millions of visitor real interactions on your website and understand what they want. Just do what you want and watch the playback of your recorded session in playback demo, or get more information. A great comprehensive solution to collect, process, visualize and understand collective behavior of visitors in all devices such as desktop, tablet and mobile. Ask your visitors what they think. The combination of statistics and real reviews is an excellent solution to figure out the issues, and achieving to a vast amount of ideas directly from the end-users. Run your own comprehensive multi-step surveys and ask for people ideas with predefined multiple choice questions or even let them type their own report or concern. Collect and analyze behavior of your form visitors. You will have a comprehensive form report after a short while to improve your forms dramatically.

Starting Price: $29 per month

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Shotcut Track

Shotcut

Introducing Shotcut Track the perfect analytics solution for understanding their users and improving their website. This simple and friendly platform will help they to understand each visitor’s journey, allowing them to replay sessions, collect heatmaps, and more, all while protecting their privacy. Manage analytics with ease and gain a better understanding of their users with Shotcut Track. With interactive heatmaps, they can see exactly how users interact with any page on their site.

Starting Price: $0

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DemandJump

DemandJump is the leading Marketing Insights & Attribution Platform, showing marketers what their target audience is doing, what their competitors are doing, and what actions they should take next to achieve better outcomes. Customers are empowered by knowing what content to write, what keywords to include, which websites to target, videos to produce, and much more. DemandJump gathers and assembles disparate data to create networks of customer touchpoints around any topic or keyword, prioritizing what actions to take next. Finally, companies can close the loop between sales and marketing by seeing exactly which actions drive pipeline and grow revenue.

Starting Price: $99 per month

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Contentsquare

Contentsquare's digital experience analytics cloud helps companies understand hidden customer behaviors, and use those insights to drive more successful experiences. Conventional web analytics don't give you the full picture. Traditional tools are hard to use and even harder to interpret — providing data that only specialists can decipher. We work hard to keep it simple. Our intuitive visual reporting makes it easy to see how customers are using your site or app. Contentsquare automatically surfaces your biggest opportunities and issues. It's like having your own team of analysts to crunch your data and feed you a smarter to-do list. Quantify the biggest UX issues that are costing you online customers, and prioritize what matters most. Watch the exact sessions leading to errors and friction. Surface and prioritize errors by revenue impact.

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Air360

Air360 is a privacy-first digital experience analytics for CRO. Air360 will guide you to understand the user behavior on your website and reveals hidden behavior. We focus on having a easy to use analytics tools that gets actionable insights to optimize your website and boost your conversion rate fast. CRO is going to be quick and easy with Air360 * Automatically track user interactions, errors, and purchases—no coding or tags needed. * Segment user behavior for insightful analysis. * Investigate user pathways and buying trends to pinpoint obstacles and page-level friction. * Boost personalization, testing, and design with easy integrations to accelerate CRO. *CRO experts will help you along the way Air360 is also a cookieless tracking solution enabling you to become privacy focused than ever.

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Zuko Analytics

Formisimo

Improve your conversion rate with the World's leading Form Analytics tool. Understand when, where and why users abandon your form or checkout. Import your audience segments for granular insights. Easy to install; Works out of the box with 95%+ of web forms. A specialized product designed to strengthen your existing insight. Zuko is an analytics platform designed for one purpose - to help you understand visitor behavior in all of your online forms. ‍Zuko's form analytics will give you unparalleled insight, giving you the data you need to make informed decisions on how to drastically improve the user experience of your forms and increase your conversion rates. Zuko works with your forms, no matter how they are built, and can be installed quickly, giving you access to insights within minutes of set up. Zuko can provide insight into any type of online form. Zuko is industry, form type and technology agnostic, so can fit easily within the toolkit you are already using.

Starting Price: £100 per month

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Swetrix

Swetrix is a fully open source, cookieless and privacy-first web analytics platform. Our features include, but not limited to: ⚡️ Super easy to use, simple and fast dashboard. 📦 Track your custom events, with unique and bounce rate metrics included. 🍪 Fully cookieless yet powerful tracking platform. No need to use Cookie / GDPR banners on your website anymore. 📨 Detailed email reports and GDPR data exports. 💨 Lightweight tracking script (about 3.5 KB), hosted on a CDN. 🧩 Browser extensions for alerts and quick access to your data. 🇪🇺 All the date is stored and processed on servers in the European Union. 📖 Fully open source and self-hostable code. 📅 And much more!

Starting Price: $15/month

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Fullstory

Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, Fullstory is the only behavioral data platform that provides the context needed to build in-the-moment experiences that drive revenue. With automatically captured, indexed, and semantically structured first-party data— served up to your data ecosystem or through our product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Enterprises no longer waste countless hours and resources analyzing data.

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ChannelMix

Bring us all your marketing, media and sales data, and ChannelMix will deliver holistic insight into marketing performance. There’s no campaign too complex and no question too big. Ingest data for your entire marketing and sales ecosystem via API, file transfer or email. Every solution comes with a dedicated data warehouse to store up to 100GB of data. Map like fields across data sources and channels for a unified look at marketing performance. ChannelMix leverages multi-channel attribution models to help you plan and predict media performance. Make one connection to your ChannelMix data warehouse to get analysis-ready data piped directly into your BI tool of choice. Your analytics solution includes a team of analytics experts who are dedicated to helping your organization grow and succeed. Tracking strategy & audits – with recommendations for aligning tracking to your reporting strategy.

Starting Price: $25,000 per year

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Decibel

You don’t have time to analyze every session replay. Decibel’s AI does. Harness the power of DXS® – the world’s most sophisticated algorithm for optimizing digital experiences. Tap into DXS®, the world’s biggest brain for improving digital experiences. Instantly receive the insights you need to radically increase online conversion, engagement, and customer loyalty. Honing for years on high-traffic websites, Decibel’s DXS® crunches billions of digital experiences a month to power an unparalleled engine of insight. Immediately after installation, Decibel applies its intelligence to your website – showing you trends in user frustration and engagement, and scoring and surfacing poor experiences. Investigate further with deep, powerful visualizations that enable you to step into your users’ shoes, understand their pain, and prioritize improvements with your team. Decibel enriches your favorite tools with data about the quality of digital experiences.

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Compare the Top Web Analytics Software as of April 2025

What is Web Analytics Software?

Visual Visitor

Angelfish Software

Insightech

Matomo

Hotjar

WebMaxy Analyzer

Extellio

Percept Insight

JustControl.it

Plumb5

MonsterInsights

Leadfeeder

Lucky Orange

Zoho Marketing Automation

Mouseflow

Dataddo

NetSpring

riyo.ai

LeadLander

PostHog

MouseStats

Shotcut Track

DemandJump

Contentsquare

Air360

Zuko Analytics

Swetrix

Fullstory

ChannelMix

Decibel

Best Web Analytics Software

Compare the Top Web Analytics Software as of April 2025

What is Web Analytics Software?

Visual Visitor

Angelfish Software

Insightech

Matomo

Hotjar

WebMaxy Analyzer

Extellio

Percept Insight

JustControl.it

Plumb5

MonsterInsights

Leadfeeder

Lucky Orange

Zoho Marketing Automation

Mouseflow

Dataddo

NetSpring

riyo.ai

LeadLander

PostHog

MouseStats

Shotcut Track

DemandJump

Contentsquare

Air360

Zuko Analytics

Swetrix

Fullstory

ChannelMix

Decibel

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