Best Web Analytics Software

New Relic

New Relic's web analytics solutions provide a comprehensive platform for analyzing and optimizing your enterprise website's performance and user experience. Our unified data platform aggregates telemetry data from web servers, offering powerful full-stack analysis tools that deliver deep insights into website traffic, user behavior, and performance metrics. Designed for large-scale operations, New Relic's real-time monitoring, automated alerts, and customizable dashboards enable you to proactively monitor and optimize your website, improve user engagement, and drive conversions. Simplify web analytics, enhance operational efficiency, and gain actionable insights with New Relic's advanced web analytics solutions, tailored for enterprise needs.

2,556 Ratings

Starting Price: Free

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Kochava

Advertisers worldwide use Kochava to measure what matters most across any channel, any device, and any audience. Founded in 2011 as one of the first mobile measurement partners (MMPs), Kochava now supports campaign measurement on mobile and beyond. Tap into multi-touch attribution, modern MMM, and always-on incremental measurement disciplines to achieve a data-driven, privacy-durable growth strategy. Know which omnichannel tactics drive customer acquisition and retention across connected devices. Key features include: omnichannel app attribution & analytics, cost & ROI measurement, deep linking, marketing data management & ETL support, ad fraud detection & prevention, and strategic services. The Kochava library of software development kits (SDKs) provide out-of-the-box measurement support across mobile, CTV, web, and other connected devices. Built-in integrations enable clients to activate and measure campaigns with thousands of ad networks, CTV platforms, publishers & more.

171 Ratings

Starting Price: FREE

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Semrush

Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns.

5,668 Ratings

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Visual Visitor

AI Sales Rep with Person-Level Website Identification Identify and Influence Your Engaged Website Visitors into Sales-Ready Leads – Before You Commit a Single Working Hour. Lower Funnel, Higher Value Leads Using our advanced WebID +Person identification technology, we uncover and identify the most engaged visitors to your site. - 40 points of data about each prospect, including first name, last name, email address, and more. - Engaged, But Anonymous: These prospects are conducting online research but haven’t met with your sales team yet. - These visitors are deep in your sales funnel, spending time on your key ‘buying pages’ but remaining unknown to you. - Our AI Sales Rep identifies and gently engages with these visitors, influencing them to express interest. This is 100% automated. Leverage the power of AI to turn your website visitors into meeting-ready leads effortlessly.

243 Ratings

Starting Price: $299.00/month

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Userparser

Userparser is a user-agent parser & IP-address lookup API that transforms user agent strings into rich metadata and usage analytics. Sign up and start receiving parsed user-agent & ip-address data instantly to detect country, browser, OS, device, and crawler in real-time with our secure user-agent string & IP-address Lookup API. This free user-agent parser and IP-address lookup tool enables developers to determine what type of device a user is using and where he is making the request. To assist them in creating more engaging user experiences. With this tool, you can easily parse user agents and extract information such as device type, device name, device brand, device viewport width, device viewport height, operating system name, operating system version, browser name, browser version, crawler name, crawler category, crawler owner, crawler URL, and so on. You can easily perform an IP-address lookup with this tool and extract information such as country name, country code, etc.

1 Rating

Starting Price: $4.85/month

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Angelfish Software

Actual Metrics

Most web analytics products are SaaS-based and require JavaScript tracking. This tracking is frequently blocked. Angelfish Software is different: it's a self-hosted log analyzer that creates web analytics reports from access logs. All of the websites & web-based applications used by your organization create an access log. One of the advantages to access logs is that they store a history of all requests received. If your website Users block JavaScript tracking, they can't block themselves from the access log. Angelfish is used by companies around the world to accurately track public websites, Intranet websites & applications, and anything accessed via a browser. If you're a marketer that uses Google Analytics, Angelfish shows you traffic from Users that block GA tracking (we've seen it as high as 35%). Angelfish blazes through logs at 5 GB/min, is easy to install & maintain, is fully supported, and shows data you won't see in other products. Visit us to learn more!

Starting Price: $1,995

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Piwik PRO

The Only Analytics Suite Designed For Data-Sensitive Industries. Use Piwik PRO to track user behavior even in the most secure areas while staying privacy-compliant, available on-premises and in the cloud. Full compliance with privacy & security laws worldwide. Piwik PRO makes it easy to comply with strict data privacy regulations. From privacy laws in the United States to all European laws and directives, including: GDPR, HIPAA, Chinese Internet Law, Russian law 526-FZ and many more. Piwik PRO offers 100% data ownership. None of it is ever sent to other servers or third parties whether you choose the On-Premises or Cloud solution. Combine data collected through Piwik PRO Analytics Suite to build highly accurate profiles of your customers and research user behavior patterns on the most granular level. Integrate first-party data from web analytics, your company’s CRM, offline sources (including CSV files), forms, and other sources. Get a complete picture of your customers’ behavior.

1 Rating

Starting Price: $500 per month

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Luigi's Box

Luigi's Box is a search and discovery solution designed specifically for e-commerce websites to improve the customer experience and achieve desired revenue. Through years of operation, Luigi's Box earned several awards for its intelligent AI-driven Search and Analytics. Our advanced features helped companies such as O2, Mountfield, and Answear successfully increase search usage and conversions. Luigi's Box is easy to use and has a user-friendly interface, making it suitable for businesses of all sizes and kinds. We understand that e-commerce businesses have unique needs, and a good product discovery solution should offer a range of advanced features to allow them to tailor the search experience to their specific needs. Luigi's Box is the easiest-to-use solution for its seamless integration. You need to just paste the tracking script into the header of your web. But we offer various types of implementation to choose from based on your preferences.

68 Ratings

Starting Price: €99 per month

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Looker

Google

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation. Looker is reinventing business intelligence for the modern company. Looker works the way the web does: browser-based, its unique modeling language lets any employee leverage the work of your best data analysts. Operating 100% in-database, Looker capitalizes on the newest, fastest analytic databases—to get real results, in real time.

20 Ratings

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WebCEO

WebCEO is a next-gen Internet Marketing platform that provides you with 24 powerful tools for keyword research, rank tracking, domain analysis, SEO audits, internal link analysis and backlink tracking, social media management, paid search management, competitor research, and more. The Rank Tracking tool shows local and mobile results for keywords and browsers in any language. The Keyword Research tool provides suggestions, competitive intelligence, and Google Search Console integration (keywords can be entered in any language). The lead generation widget enables agency websites to offer visitors free SEO audit reports which include the statistics for the organic traffic of a website's Top 5 Competitors. The Competitor Backlink Spy shows competitor backlinks with their anchor texts. Backlinks are identified and analyzed by the Backlink tracking tool. Among other features is WebCEO's white label that gives digital agencies the freedom to customize and brand reports.

15 Ratings

Starting Price: $36.00/month

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ContentKing

ContentKing is an Enterprise-grade cloud platform for Real-time SEO Auditing and Content Change Tracking. With search engines visiting your website numerous times per day, each unintended change is a liability. Thanks to 24/7 Monitoring and Alerting, you can improve and maintain your search visibility with full situational awareness at all times. As a world's first, ContentKing gives you the opportunity to fix problems _before_ your rankings are impacted. Because search engines never sleep.

6 Ratings

Starting Price: $99/month

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Extellio

Extellio International AB

Extellio is built to understand all aspects of user journeys. It shows the behaviour, experience, conversion, expectations, and pain points for users for each of your target groups. This is achieved by combining web analytics, surveys, heatmaps and session recordings in one analysis platform that gives you meaningful insights you can act on with confidence to improve conversion and user experience.

4 Ratings

Starting Price: $30 per month

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Moz Pro

Moz

Elevate your SEO strategy and surpass your goals with Moz Pro, the ultimate all-in-one suite designed by industry experts for comprehensive SEO research and tracking. Moz Pro empowers you with cutting-edge metrics and pioneering data sets, allowing you to conduct thorough keyword research, perform detailed site audits, analyze competitor data, and evaluate your link profile with precision. Additionally, Moz Pro provides customizable reporting options and robust rankings performance tracking to ensure you stay ahead of the competition. Beyond the tools, you'll gain access to an extensive library of SEO learning resources, expert hands-on support, and an interactive Q&A forum to enhance your SEO knowledge and skills. Moz Pro is your go-to solution for mastering SEO and driving success in your digital marketing efforts.

3 Ratings

Starting Price: $49 per month

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Google Analytics 360

Google

Analytics 360 is designed to meet the specific measurement needs of large enterprises, providing advanced customization options, scalable tools, and enterprise-grade support. Find out how your customers interact throughout their life cycle with your websites and applications. Leverage Google machine learning to get more out of your data. So you can discover new statistics and anticipate the behavior of your customers. Optimize the performance of your marketing strategy with integrations between Google's ad platforms and publisher platforms. Analyze your data quickly and collaborate with your team in an intuitive interface and with reports that can be shared. Our service level guarantees, and SLAs, give you complete peace of mind on many product features, from data collection to attribution, as well as daily exports to BigQuery. Get the most out of your analytics with premium features like enhanced data refresh, and intraday data availability within one hour of collection.

3 Ratings

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Percept Insight

Raptorise

Percept Insight is a simple yet powerful real-time analytics platform that enables businesses to build better products with deep insights at minimal costs. It provides actionable insights into user behaviour, user engagement, and the effectiveness of marketing campaigns. This enables companies to make data-driven decisions and improve user experience, user retention, and overall business outcomes. What Percept Insight does is simple yet powerful. It lets you understand user behavior and take actions based on those behaviors, ultimately extracting maximum value for your business. Many analytic tools exist, but what sets Percept Insight apart is its ability to preserve context. This means that it not only helps you comprehend user behaviors and create campaigns around them but does so while considering your app's performance and stability. This unique feature allows you to get the most out of your efforts.

2 Ratings

Starting Price: $1/analytics and engage

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AgencyAnalytics

AgencyAnalytics is the #1 cloud-based marketing reporting software for agencies. Save time, boost revenue and impress your clients with insightful reports and live marketing dashboards that show your full marketing impact. Monitor all of your marketing channels in one place. AgencyAnalytics integrates with more than 60 platforms to report on SEO, PPC, call tracking, social media, email marketing, and more. All fully branded for your agency. Give clients login to the interface or app as if you built the platform in-house. AgencyAnalytics includes a full suite of SEO tools designed to streamline your agency. Track rankings, monitor backlinks, perform technical SEO audits, and track the competition with our built-in SEO tools. Whether you’re an established agency or just getting started, AgencyAnalytics offers simple, scalable pricing starting at just $49 per month. Try it free for 14 days, no credit card required. Start your free trial now!

1 Rating

Starting Price: $60.00/month

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Clicky

Clicky provides real time web analytics. Very detailed, shows individual visitors and actions, no bots or spam, heatmaps, on-site analytics, uptime monitoring, and more. Clicky Web Analytics is simply the best real time analytics solution. With our white label service, you can brand it as your own product and resell it to your customers at any price you want. Branding includes your own company name, product name, domain name, logo, and the option for some UI customizations (colors, etc). An API is also available to fully automate the user and site registration process. Clicky white label is a hosted service, which means we host it on our own servers. This frees you from worrying about server maintenance and installing updates. All features of Clicky are available in the white label service, except for uptime monitoring as that is a third party service that can't be rebranded. When Clicky gets new features, your white label will get the same new features at the exact same time.

1 Rating

Starting Price: $79.99 per year

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Analyzati

Analyzati is a privacy-focused analytics tool that allows you to gain valuable insights into your website performance without sacrificing user data. Get website insights without compromising privacy. All the stats are presented on a user-friendly panel. All your data belongs to you, 100%! We don’t sell any data. No IP tracking, no fingerprints, no cookies. Your site data is not used for any other purposes. Meets GDPR, PECR, CCPA and BDSG. All visitor data is processed in Europe. Our tracking code is less than 1kb in size. 40 times smaller than Google Analytics! Open your account, copy and paste the script, up and running in less than 2 minutes! Get the same insights you’d get from Google Analytics, but with added privacy and data anonymity. Analyzati uses cutting-edge technology to provide you with real-time website analytics and powerful data visualizations that help you make informed decisions. Get a better understanding of who visits your website and how they interact with it.

1 Rating

Starting Price: €2.95 per month

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Amplitude

Build products that drive outcomes. Amplitude is the product intelligence platform that helps teams convert, engage, and retain customers. Teams building digital products use Amplitude to better understand user behavior, ship improved experiences, and retain more customers. Gain a deeper understanding of how customers experience your digital products. Empower teams to ship faster, measure impact, and visualize user journeys. Personalize product experiences to drive engagement, conversion, and loyalty. Product intelligence gives teams the data and insights they need to build great product experiences—and do it at scale. Use self-serve analytics to understand what happens, why, and how to improve your product. Align on decisions and integrate with your existing workflows and tech stack to make changes, fast.

1 Rating

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UserExperior

We started in 2016 with a mission to provide our customers with solutions to deliver the best user experiences. UserExperior is used by product teams, development team, UI/UX teams globally to understand and optimze the digital experience for mobile apps. UserExperior is mobile experince analytics company headquatered in Mumbai, India. It started in 2016 with a mission to provide digital businesses with solutions to deliver the best user experiences. We have been part of India's premier startup accelerator NASSCOM 10K startups. We are proud to have some of India's fortune 100 companies and large unicorns as its customers.

Starting Price: $99 per month

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RudderStack

RudderStack is the smart customer data pipeline. Easily build pipelines connecting your whole customer data stack, then make them smarter by pulling analysis from your data warehouse to trigger enrichment and activation in customer tools for identity stitching and other advanced use cases. Start building smarter customer data pipelines today.

Starting Price: $750/month

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Wide Angle Analytics

Input Objects GmbH

Google Analytics alternative that puts you in control. Privacy-first web analytics that helps you understand your audience and win clients. Wide Angle Analytics gives you the complete picture of your website visitors and what keeps them engaged. GDPR compliance, privacy-first approach, and unfair Adblock avoidance create a winning formula. Powerful web analytics, with business-grade features. Unmatched reliability, performance, and customization tailor-made for your business. Powerful web analytics, with obsessive attention to privacy and the law. Get the full picture of your marketing efforts, while respecting user privacy and the law. Powerful web analytics, with business-grade support. Strict GDPR compliance. The entire infrastructure is located in the EU. German-made and locally supported. Data processing agreement that protects your business. Cookies or not, you decide what's best for your business.

Starting Price: €8.33 per month

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LeadLander

Identify anonymous website visitors with LeadLander. Take a peek at some of the key features of one of the industry's leading website visitors analytics' solutions, LeadLander. Better decision making is possible with LeadLander’s intuitive dashboard design. With information readily available at your fingertips including recent visiting companies and in some cases, recent individual visitors, you have a snapshot overview of who’s visiting your website. LeadLander provides specific details about each visitor on your website, their journey through your website pages, as well as company details including website, address and phone number. This powerful information arms sales, business development, and marketing teams with the strategic insight to focus on their prospecting and lead follow up initiatives to maximize sales opportunities. You are able to identify the pages most viewed by your website visitors to validate the success of your inbound and outbound marketing efforts.

Starting Price: $75/month

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KickFire

Today’s B2B organizations rely on accurate data to power their sales and marketing strategies – KickFire's IP address intelligence™ translates IP addresses to companies and provides account-level firmographic data, such as industry, revenue, employee count, and more. B2B marketers can leverage this data to identify website visitors, personalize content, target ads, enrich forms, append CRM data, and other account-based marketing strategies. KickFire’s IP address intelligence and B2B firmographic data are available through its LIVE Leads platform, API, and integrations with today’s leading technologies. Captivate your website visitors with personalized experiences. Target with personalized messaging. Prioritize leads based on intent signals. Retarget and optimize ad spend across campaigns. Enrich every aspect of your technology stack. Infuse KickFire data across your sales and marketing platforms. Streamline your team's workflow.

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Segmentify

If you’re looking for a personalisation solution to increase sales, boost customer engagement and provide better insights into your customers than other solutions then look no further. Imagine a tool that already knew your customer's preferences before they landed on your site, and was able to recommend the right products to the right customer at the right time. Segmentify creates a personalised shopping experience across every customer touchpoint in real-time, giving you the best advantage over your competition. Powered by machine-learning technology, Segmentify tracks and targets individual website visitors according to their unique online buying habits better than any personalisation platform on the market. Don’t take our word for it - Forbes mentioned us as one of the top machine learning companies to watch!

Starting Price: $750.00/month

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Visitor Queue

Identify the companies that are visiting your website! Visitor Queue is an advanced B2B lead generation software that identifies the name, contact details and user data of the businesses that visit your website.

Starting Price: $39 per month

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Dreamdata.io

Dreamdata

Dreamdata is a B2B revenue attribution platform that empowers go-to-market teams with actionable insights to drive growth. It automatically collects, models, and activates data from across your marketing and sales tech stack, providing a 360° view of the customer journey. With Dreamdata, you can: - Accurately attribute revenue to specific marketing and sales activities. - Understand the ROI of your campaigns and channels. - Identify buying signals and prioritize high-intent leads. - Build targeted audiences for personalized campaigns. - Measure performance against industry benchmarks. Dreamdata's no-code interface makes it easy to use, even for non-technical users, while its powerful analytics capabilities provide the depth of insight needed to make data-driven decisions. By connecting spend to revenue and pipeline, Dreamdata enables B2B teams to optimize their go-to-market strategies and achieve sustainable growth.

Starting Price: $999 per month

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PostHog

PostHog is the single, open-source platform to analyze, test, observe, and deploy new features. We enable developers to build better products by providing the tools they need to capture events, perform analytics, record user sessions, conduct experiments, deploy new features, and more, all in one platform. PostHog can replace multiple tools you may currently use with one single, interoperable platform that lets you combine data in new ways. Available tools include... - Product Analytics, replaces Amplitude - Web Analytics, replaces Google Analytics - Feature Flags, replaces LaunchDarkly - Session Replay, replaces Fullstory - Mobile Replay, replaces LogRocket - Surveys, replaces Pendo - A/B Experiments, like VWO - Data Warehouse, replaces Looker - CDP, replaces Segment And we're constantly shipping new things! Plus, everything in PostHog includes a generous free tier each month so small teams don't have to worry about costs, after which you only pay for usage.

Starting Price: Free

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Makeme.click

MakeMeClick

Get ultimate control over your traffic, track each and every event and intelligently distribute your leads. All, in one user friendly interface, with the most simple API Integration you can imagine. Take control over your traffic and maximize your potential with our unique proactive leads splitting and distribution system. Re-distribute your leads effectively and gain a lasting revenue stream. With our dozen of already integrated partners, connecting to your clients has reached a new level of ease. Take advantage of our already-in-place and ready-to-use technologies for hassle free integration. Build and manage your own network and connect to our system as an advertiser, within less than a day. Our API is based on simplicity, designed to ensure seamless integration without and heavy duty development or risk.

Starting Price: $229 per month

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MouseStats

Record the full session of real visitors like a camera on your website and playback their page views like a movie. Browse millions of visitor real interactions on your website and understand what they want. Just do what you want and watch the playback of your recorded session in playback demo, or get more information. A great comprehensive solution to collect, process, visualize and understand collective behavior of visitors in all devices such as desktop, tablet and mobile. Ask your visitors what they think. The combination of statistics and real reviews is an excellent solution to figure out the issues, and achieving to a vast amount of ideas directly from the end-users. Run your own comprehensive multi-step surveys and ask for people ideas with predefined multiple choice questions or even let them type their own report or concern. Collect and analyze behavior of your form visitors. You will have a comprehensive form report after a short while to improve your forms dramatically.

Starting Price: $29 per month

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Compare the Top Web Analytics Software as of April 2025

What is Web Analytics Software?

New Relic

Kochava

Semrush

Visual Visitor

Userparser

Angelfish Software

Piwik PRO

Luigi's Box

Looker

WebCEO

ContentKing

Extellio

Moz Pro

Google Analytics 360

Percept Insight

AgencyAnalytics

Clicky

Analyzati

Amplitude

UserExperior

RudderStack

Wide Angle Analytics

LeadLander

KickFire

Segmentify

Visitor Queue

Dreamdata.io

PostHog

Makeme.click

MouseStats

Best Web Analytics Software

Compare the Top Web Analytics Software as of April 2025

What is Web Analytics Software?

New Relic

Kochava

Semrush

Visual Visitor

Userparser

Angelfish Software

Piwik PRO

Luigi's Box

Looker

WebCEO

ContentKing

Extellio

Moz Pro

Google Analytics 360

Percept Insight

AgencyAnalytics

Clicky

Analyzati

Amplitude

UserExperior

RudderStack

Wide Angle Analytics

LeadLander

KickFire

Segmentify

Visitor Queue

Dreamdata.io

PostHog

Makeme.click

MouseStats

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