Best Predictive Analytics Software

Compare the Top Predictive Analytics Software as of April 2025

What is Predictive Analytics Software?

Predictive analytics software uses statistical algorithms and machine learning techniques to analyze historical data and predict future outcomes. It helps businesses identify patterns, trends, and potential opportunities or risks, allowing for more informed decision-making. By processing large volumes of data, the software can forecast demand, customer behavior, and market shifts. It often includes visualization tools to present predictions in an easy-to-understand format for stakeholders. With predictive analytics, companies can optimize strategies, improve efficiency, and enhance customer experiences by anticipating needs before they arise. Compare and read user reviews of the best Predictive Analytics software currently available using the table below. This list is updated regularly.

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    Smartlook

    Smartlook

    Smartlook

    Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.
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    Starting Price: $39 per month
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    Mixpanel

    Mixpanel

    Mixpanel

    At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.
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    Starting Price: $89 per month
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    Zendesk Explore
    Zendesk Explore provides analytics for businesses to measure and improve the entire customer experience. Building the best customer experience works better when it's driven by data. With Zendesk Explore, you get instant access to the customer analytics that matter—and the deeper understanding of your customers and business that comes with it. Customer support can happen anywhere—on email, chat, phone, or your social channels. It’s good to have a customer analytics tool that can keep up. Explore integrates data from every channel, so you can measure how customers interact with your brand without losing the thread. Explore comes with best practice dashboards and analysis built in, so teams of any size get the metrics that help them track towards success. You can analyze team performance, take stock of operational metrics, or get a better understanding of your customer experience. No matter what it is, Explore has a dashboard to get it done.
    Starting Price: $9 per agent per month
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    Sisense

    Sisense

    Sisense

    Embed analytics into any application or workflow to make critical decisions – with confidence. Infuse analytics into everyday applications and workflows to drive better, faster decisions, for your business and your customers. Integrate customized analytics into your applications and products to make analytics intuitive and user-friendly. Boost product engagement, adoption, and retention with the AI-driven predictive analytics platform built for business success. Prepare, analyze, and explore data from multiple sources with Sisense, a leading Business Intelligence (BI) reporting software. Trusted by industry-leading companies, such as NASDAQ, Phillips, and Airbus, Sisense offers an end-to-end, agile BI platform that helps business make smarter, faster data-driven decisions. Sisense features an open, single-stack architecture, best-in-class analytics engine, machine learning, and delivery of insights beyond the dashboard.
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    Factors.ai

    Factors.ai

    Factors.AI

    Factor-in your marketing efforts to decode customer behaviour, optimize ROI, and determine marketing’s influence on pipeline and revenue. Robust out of the box integrations to your martech stack, resulting in a 1 week onboarding cycle. Flexible and configurable attribution engine to allocate conversion credit to relevant touchpoints. Consumer grade User Experience for Analysis, defining Custom Events and Dimensions. Library of curated templates based on the best practices from high-performing teams across the globe. Stitch customer journeys from first touch to closed won, to get an integrated view of marketing performance. AI Engine that continuously analyses and diagnoses key metrics, highlighting insights and recommendations. Get a holistic view of the entire Marketing Funnel, minus all dependencies.
    Starting Price: $99 per month
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    A7 IoB

    A7 IoB

    Alpha7

    View all business data in a single workspace with A7 IoB, an intuitive digital dashboard. A7 IoB allows users to control their biggest asset: business data. This enables them to make smarter data-driven decisions. A7 IoB enables users to connect with business applications and spreadsheets, create or select KPIs, and visualize data.
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    Anodot

    Anodot

    Anodot

    Anodot applies AI to deliver autonomous analytics in real-time, across all data types, at enterprise scale. Unlike the manual limitations of traditional Business Intelligence, we provide analysts mastery over their business with a self-service AI platform that runs continuously to eliminate blind spots, alert incidents, and investigate root causes. Our platform uses patented machine learning algorithms to isolate issues and correlate them across multiple parameters. This helps eliminate business insight latency and supports smart, rapid business decision-making. Anodot has nearly 100 customers in digital transformation industries like eCommerce, FinTech, AdTech, Telco, Gaming, including Microsoft, Lyft, Waze, and King. Founded in 2014, Anodot is headquartered in Silicon Valley and Israel, with Sales offices worldwide.
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    Snowplow Analytics

    Snowplow Analytics

    Snowplow Analytics

    Snowplow is a best-in-class data collection platform built for Data Teams. With Snowplow you can collect rich, high-quality event data from all your platforms and products. Your data is available in real-time and is delivered to your data warehouse of choice where it can easily be joined with other data sets and used to power BI tools, custom reports or machine learning models. The Snowplow pipeline runs in your cloud account (AWS and/or GCP), giving you complete ownership of your data. Snowplow frees you to ask and answer any questions relevant to your business and use case, using your preferred tools and technologies.
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    RealEye

    RealEye

    RealEye

    Eye-tracking analysis within 8 hours Eye tracking studies used to cost thousands of dollars and required special hardware tied to labs. Advanced eye-tracking algorithms will allow you to track what people see within ~64px (that's size of a button!)
    Starting Price: $59.00/project
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