Privacy Policy

1. INTRODUCTION

1.1. Strathberry Limited, a company incorporated and registered in Scotland with company number SC421815 ("we", "us", "our"), is committed to protecting your privacy and complying with applicable data protection legislation, including UK GDPR and EU GDPR. This Privacy Policy explains what personal information we collect, how and when it is collected, how we use it, and under what circumstances we may disclose it to third parties. For any questions or complaints, please contact us at [email protected].

 1.2. By visiting and using www.strathberry.com (the "Website") or any related applications (the "Applications"), you acknowledge that you have read and understood this Privacy Policy. If you are under the age of consent applicable in your country (for example, under 16 in most regions), please obtain your parent or guardian's consent before providing us with any personal information.

 1.3. We are the data controller of the personal data that we collect from you. In certain situations, another company within the Strathberry group may also be the data controller, such as a subsidiary or sister company that performs specific functions for Strathberry.

2. PERSONAL DATA WE COLLECT

2.1. We may collect personal data during any interaction you may have with us. This includes:

- When you register for an account, place an order, or send us an enquiry, we may collect your name, postal address, phone number, email address, and payment details.
- When you complete customer feedback surveys, enter competitions, or interact with our Website or social media pages, we may collect additional personal data such as preferences, interests, or responses.
- If you visit one of our stores, we may collect additional personal data such as your name, title, date of birth, email address, postal address, phone number, nationality, occupation, product preferences, and other interests.

 2.2. We may also collect information automatically through cookies, including IP address, MAC address, browser type, operating system, and site interaction data. This helps us improve our services and understand customer needs better.

 2.3. When you interact with our pages on social media sites like Facebook, Twitter, Pinterest, Instagram, YouTube, and others, we may collect data shared publicly by you, such as "Likes" or comments.

3. HOW WE USE YOUR PERSONAL DATA

3.1. We may use personal data to fulfill our contractual obligations, including:
- Providing our products and fulfilling orders placed on our Website or Applications.
- Creating and managing your Strathberry account.
- Allowing returns and responding to your questions or requests.
- Sending updates regarding changes in our policies or terms.

 3.2. Where you have provided your consent, we may use your data to:

- Send newsletters, product updates, and promotional information.
- Invite you to special events or notify you of products you might like based on previous purchases.
- Tailor emails, advertisements, and communications based on your preferences.

 3.3. We may use our legitimate interests to enhance your customer experience, including:

- Sending reminders of items left in your "Shopping Bag."
- Asking for feedback through surveys.
- Providing tailored content based on your previous interactions with us.

4. SHARING OF PERSONAL DATA

4.1. We may share your personal data with selected service providers who perform functions on our behalf, such as payment processing, order fulfillment, marketing, IT support, market research, and customer survey companies. These service providers may only process your data under our instructions and contractual obligations to ensure privacy and data security.

 4.2. We may share data with advertising partners, including Meta, Google Ads, TikTok, and Pinterest, to create customer match lists for targeted advertising, based on your consent. We hash data securely before sharing to protect your privacy.

 4.3. We may also share personal data for legal purposes, such as complying with law enforcement requests or preventing fraud.

 4.4. If we decide to sell or buy any part of our business, we may share your personal data with the prospective buyer or seller. We will ensure that they uphold the same level of data protection.

5. TRANSFERS OF PERSONAL DATA OUTSIDE THE UK AND EEA

5.1. The personal data we collect may be transferred, accessed, or stored outside the UK and EEA. We ensure that any transfer complies with applicable laws, using Standard Contractual Clauses (SCCs) or adequacy decisions to ensure an equivalent level of data protection.

 5.2. We have a data protection representative based in the EEA who can be contacted at [email protected] for GDPR-related matters.

6. SECURITY OF PERSONAL DATA

6.1. We use appropriate technical and organizational measures, including encryption, to protect your personal data. We regularly review these measures to ensure security. Although we do our best to protect your data, we cannot guarantee the security of data transmitted over the internet.

 6.2. Where we provide you with a password, you are responsible for keeping this password confidential and not sharing it with anyone.

7. DATA SUBJECT RIGHTS

7.1. Under GDPR, you have the following rights:
- Access: You may request a copy of the personal data we hold about you.
- Rectification: You may request correction of any inaccurate or incomplete data.
- Erasure: You may request deletion of your personal data where there is no lawful basis for us to retain it.
- Restriction: You may request restriction of processing in certain circumstances.
- Portability: You may request transfer of your data to another service provider.
- Objection: You may object to processing based on legitimate interests or direct marketing.

 7.2. To exercise these rights, you may contact us at [email protected]. We may require suitable ID to verify your identity.

8. RETENTION OF PERSONAL DATA

8.1. We retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including any legal, accounting, or reporting requirements. For example, we may retain transaction data to enable you to review past purchases, process returns, and provide personalized product recommendations. We also retain certain data for legal reasons, such as tax or accounting purposes, and for customer support in case you wish to revisit or inquire about your purchase history. We will also retain your marketing preferences until you choose to withdraw consent.

9. COOKIES

9.1. Our Website and Applications use cookies to enhance your experience. Cookies are small data files that may be stored on your device to help us recognize your preferences. You can manage cookies through our Cookie Consent Management Platform, including options for essential, performance, and marketing cookies. Please note that restricting cookies may impact your experience on our site.

 9.2. You may find more information about cookies in our Cookie Policy.

10. CHILDREN

10.1. Our Website and Applications are not directed at, nor do we knowingly collect personal data from, individuals under the age of 13. If you are under the age of 13, please do not attempt to register for a Strathberry product, or provide us with any personal data. If we discover that we have inadvertently collected personal data from a child under the age of 13, we will take steps to delete such information as soon as possible.

11. CHANGES TO THIS POLICY

11.1. We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page, and we encourage you to review the policy regularly.

 11.2. If necessary, we may notify you of significant changes and ask for your consent where applicable.

12. CONTACT INFORMATION

12.1. For questions, complaints, or to exercise your data rights, you may contact us at [email protected] or call us at +44 (0) 1761 234 273.

13. KLARNA PAYMENT SERVICES

13.1. To offer Klarna as a payment method, we may share certain aspects of your personal information, such as contact and order details, with Klarna for assessing eligibility for their payment options. Klarna processes your data in accordance with their privacy policy.

General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

14. THIRD PARTY LINKS

14.1. Our Website and Applications may contain links to other websites and social media platforms operated by third parties. Please note that we do not control how these third parties collect or use your personal data. These third-party sites may have their own privacy policies, and we encourage you to review them before interacting with such sites.

 14.2. We may share personal data collected about you with social media channels, advertising networks, and other third parties who help us understand how our Website and Applications are being used, how well our advertising works, and how we can improve our services. For ad measurement and targeted advertising purposes, these third parties may also collect and receive data independently, using cookies and similar technologies, which may include data from other sites or apps. You can find more information on how cookies are used, and your options for managing them, in the "Cookies" section below and in our Cookies Policy.

 14.3. If we decide to sell or buy any part of our business, we may need to share your personal data with the buyer or seller. In such cases, we will ensure that any new owner will promptly notify you of how they intend to use your data and provide you with options to manage your preferences. Please rest assured that we will never sell your personal data to any third party.