Innovation

A science-backed guide for navigating and thriving through uncertainty--based on interviews and insights from world-renowned leaders, innovators, entrepreneurs,...

The background notes accompany the free online case "Indian Premier League: Innovation Without Disruption" (https://www.blueoceanstrategy.com/teaching-materials/IPL),...

In mid-2005, Intel is examining its options for where to locate its next assembly and test plant. On its short list of potential sites includes locations...

In the early 1980s, Missouri's director of early childhood education launched a novel parent education pilot project designed to increase children's kindergarten...

This case study asks the reader to step into the shoes of Susan Chen, a business studies student who has an intern placement with Happy Cow, a Niche ice...

Describes a newly formed manufacturer of insulation materials. The company has developed and patented a new insulation material that can be used in a...

Are analytics and technology a strategic part of your business? Artificial intelligence, platforms, algorithms, machine learning. Most business leaders...

Peter Alkema, chief information officer of Business Banking at First National Bank in Johannesburg, was puzzling over ways to ensure that codeFest, the...

Salesforce.com recently implemented an innovative social enterprise business model whereby the Salesforce.com Foundation funds its operations and grant...

In 2013, Nokia sold its Device and Services business to Microsoft for €5.4 billion. For decades Nokia had led the telecommunications (telecom) industry...

Set in May 2021, this case describes the journey of transformation Hai Sia Seafood (Hai Sia), a Singapore-based seafood company, embarked upon five years...

The newly appointed executive director of the Office of Alliance Management (OAM) at Eli Lilly and Company (Lilly) was returning to his office after his...

New approach to accelerating the development of innovation through corporate venturing by creating partnerships between startup venture and established...

In the last few years, Metro News has successfully developed a position as one of the most important newspapers in Spain, at the same time enjoying an...

Christoph Gebald and Jan Wurzbacher founded Zurich-based start-up Climeworks in 2009 based on technology they had developed, which they claimed would...

Ideal for a study of entrepreneurship as a phenomenon, this note explores the difference between causal models and effectuation. Whereas causal models...

Companies that don't use AI will soon be obsolete. From making faster, better decisions to automating rote work to enabling robots to respond to emotions,...

In November 2007, Amazon introduced the Kindle, the first electronic reader with wireless functionality. The case describes the launch of the Kindle and...

Does your organization support creativity--or squash it? If you read nothing else on cultivating creativity at work, read these 10 articles. We've combed...

Describes the challenge of starting new ventures or new activities in established companies, especially if they diverge from the mainstream of ongoing...

A recent edition of Fortune describes innovations in computer gaming that are likely to be as disruptive to incumbent players like Electronic Arts and Activision as the move toward cloud computing is to providers of shrink-wrapped software. While the incumbents have been engaged in the innovation equivalent of an arms race – ever more powerful […]

With digital technologies shaping competition in many industries, predicting the future of potentially disruptive technologies becomes an essential task...

In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed...

They're worried about their jobs but otherwise optimistic.

Over the years, we’ve seen a lot of potentially valuable innovations flop because the companies sponsoring them were using the fundamentally wrong logic in managing them. For instance, as Clayton Christensen recently described in the Harvard Business Review, they insist on valuing projects in terms of Net Present Value. A different approach, we’ve argued, is […]

Some years ago, doing some research for our book MarketBusters, my colleague Ian MacMillan and I ran across some interesting experiments Progressive Insurance was doing to change the business model in the car insurance market. The idea was that, rather than basing one’s insurance bill on demographic factors such as how expensive your car is […]

And moved its share price from $8.76 to over $160.

Innovators who experiment solely to validate their idea are making a dangerous mistake, and the authors point to the inventor of the Segway as a prime...

Mo Gawdat, founder of One Billion Happy and former Chief Business Officer at Google’s X, spent years working in technological innovation. At Google’s so-called “dream factory,” he learned how to operationalize moonshot ventures aiming to solve some of the world’s hardest problems. But then a personal tragedy — the loss of his son — set him on a new path. Gawdat launched a startup with the moonshot goal of helping one billion people find happiness. Gawdat is also the author of “Solve for Happy: Engineer Your Path to Joy.”

Over the years, we’ve seen a lot of potentially valuable innovations flop because the companies sponsoring them were using the fundamentally wrong logic in managing them. For instance, as Clayton Christensen recently described in the Harvard Business Review, they insist on valuing projects in terms of Net Present Value. A different approach, we’ve argued, is […]