A misty, rainy day in the uplands of Somerset and the mud was thick and sticky. In some patches, just putting one foot in front of the other without plunging into the mire felt like a win.

But Jon Barrett, a community engagement officer for the Quantock Hills national landscape, had a broad grin on his face as he negotiated the ooze.

“I know for some, mud may be their nemesis at this time of year but we’re trying to celebrate it, get people to embrace it,” Barrett said.