sourfaux

English

Etymology

sour +‎ faux. Coined by Chris Young, the coordinator of the Real Bread Campaign, in 2015.

Noun

sourfaux (plural not attested)

1. (cooking, nutrition, neologism) A kind of bread that is labelled as sourdough by the shop that sells it but actually contains cheaper ingredients and is prepared in a way that requires less time.
   • 2022 April 23, Jon Ungoed-Thomas, “An honest crust? Craft bakeries rise up against ‘sourfaux’ bread”, in The Guardian‎^[1]:

     But it is now under scrutiny in a government review over the longstanding claims that a “sourfaux” scandal is undermining the traditional genuine loaf.