content gap

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English

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Noun

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content gap (plural content gaps)

  1. (SEO slang) The difference between what users are looking for on the web, and the results they receive.
    • 2017, Marshall Sponder, Gohar F. Khan, Digital Analytics for Marketing‎[1], Routledge, →ISBN:
      Basic SEO involves following the examples below, leveraging content, and creating additional content when analytics inform stakeholders and analysts that there is a content gap. Content gaps occur when visitors and searchers are looking for a specific keyword or phrase, but the term is not located on the website.
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