Sibat Tomarchio
| Company type | Private |
|---|---|
| Industry | Beverage |
| Founded | 1920, in Acireale, Sicily, |
| Founders | Filippo Tomarchio |
| Headquarters | Acireale , |
Area served | Worldwide |
| Products | Soft drinks |
| Revenue |  €12,1 millions (2017)[1] |
| Website | tomarchiobibite.it |
Sibat Tomarchio or more simply Tomarchio is a soft drink beverage company based in Sicily, Italy.
History
[edit]Tomarchio was founded in 1920 to produce and bottle soft drinks. The Cavalier Filippo Tomarchio, founder of the company, after numerous experiments, devised the recipe for crafting turbid soda (the original). The drink was enclosed in a 250 ml glass bottle that contained a small ball inside, hence the name "The soft drink with the ball".[2]
Initially, the drink was sold door to door in wooden boxes, but only in the province of Catania. Starting in the 1960s, the distribution expands throughout Sicily: these are the years where the caps and bottles underwent the first changes, to keep up with the times. Between the 1980s and 1990s, new beverages such as orangeade, chinotto, lemonade, foam and others were born.[3]
The following century Tomarchio consolidated its position in the market, the company is leader in own region for the production of beverages as chinotto, orangeade, lemonade, all based on Sicilian raw materials, but also cola drinks and still others.[2][3] It was calculated (in 2015) that in the Sicilian market, Tomarchio sells 34.2% of the orangeade, 25.1% of the lemonade and even 51.3% of the chinotto. Tomarchio has created also a glass line and a bio line and, is present in the rest of Italy, in North America, Europe, Asia and Oceania.[3]
Beverage processing method
[edit]
The Tomarchio company uses only Sicilian citrus juices, as Sicilian red oranges PGI, lemons from Syracuse PGI, blonde oranges from Ribera PDO and essential oils produced by local producers. The water comes from an Etna aquifer, and by filtering through the volcanic rocks it acquires a mineralization that characterizes the drinks.[1]
Projects for the valorization of Sicily
[edit]With a special label, the company has supported a crowdfunding platform, created to support charitable projects through donations from digital users.[4] Sibat Tomarchio has been involved in several projects related to Sicilian territorial marketing such as the participation of the company in the Acireale Carnival. The company has decided to produce some bottles of drinks with a personalized label dedicated to Sicily's oldest Carnival, to promote the economy of the Sicilian region.
.JPG)
Famous testimonials
[edit]Awards
[edit]BioAwards 2016
[edit]In 2016 at the International trade show for organic and natural products "Sana" (Bologna):
Gold Sofi Award 2019
[edit]In 2019 to New York
- 1st place in the category "The best cold drink ready to drink"[7]
References
[edit]- ^ a b "La seconda vita della Tomarchio: board del Nord radici sull'Etna". La Repubblica (in Italian). May 30, 2017.
- ^ a b "Tomarchio". ilgolosario.it (in Italian).
- ^ a b c "IL MARCHIO SIBAT TOMARCHIO SI RACCONTA!". globusmagazine.it (in Italian). July 10, 2015.
- ^ a b "Tomarchio sta con Laboriusa". guidasicilia.it (in Italian). September 19, 2016.
- ^ a b "Bibite Tomarchio, (quasi) cento anni di storia in una tesi". businesshistory.it (in Italian). July 27, 2018.
- ^ "Aranciata Rossa Bio Tomarchio incanta tutti e vince il Gold Sofi Award 2019". beverfood.com (in Italian). 13 May 2019.
- ^ "2019 SOFI AWARD WINNERS". specialtyfood.com. 9 May 2019.
