The phone officially launched on July 31, 2012, and was originally for sale exclusively through Phones 4u in the United Kingdom at £289.95.[8][9] In Italy and other European markets, the device launched for €294.99.[10] The Omnia M was also released in Brazil for R$799.[5] When the Omnia M was launched in China, the variant sold by China Unicom shipped with 8 GB of internal storage instead of the usual 4 GB.[3][8]
The Omnia M received mixed feedback upon its announcement and launch.[8][2] Reviewers noted the relatively high price for the device compared to its hardware specifications and competing devices.[5][10][8] The device was praised for its build, camera, display, and battery life; however, its low RAM and built-in storage were areas of concern, as the 4 GB variant had only 2.5 GB of user-accessible storage due to default applications.[8] Additionally, the lack of HSPA+ or DC-HSPA+ was criticized as providing insufficient data speed compared to other devices.[2] The device was also compared to its predecessor, the Omnia W.[2]
