Outernet London
![]() | This article needs to be updated.(October 2022) |
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Project | |
---|---|
Opening date | 2022 |
Developer | Consolidated Developments |
Operator | Outernet London |
Website | http://www.outernet.com |
Location | |
Location | adjacent to Crossrail Tottenham Court Road/Charing Cross Road southern exit |
Outernet London is an entertainment, arts and culture district opened in 2022 in the West End of London. Named as "London's most visited tourist attraction" [1] by The Times newspaper in 2023, it is the largest digital exhibition space in Europe[2] with the "world's largest LED screen deployment".[3][4] It is located adjacent to the eastern exit of the new Elizabeth line Tottenham Court Road Underground station, on the southern side of the public square, and it extends to Denmark Street - “Tin Pan Alley”, with St Giles High Street to the east and Charing Cross Road to the west.
Spaces/Venues
[edit]The district contains
- The Now Building - featuring four storey high video screens [5]
- Now Trending - a space for immersive content or sampling [6]
- Now Arcade - an LED tunnel [7]
- Here at Outernet - an underground 2,000 capacity music venue [8]
- The Lower Third - a 250 capacity music venue [9]
- Denmark Street - famous street with music related retail [10]
- Chateau Denmark - a hotel [11]
as well as broadcasting and media facilities, bars and restaurants and pop up spaces.[12]
Public spaces will reportedly feature a public arts programme and advertising campaigns using virtual reality,[13] augmented reality,[14] and artificial intelligence.[15] News reports have indicated that entertainment will be created by Technicolor[16][17][18] and Sir Ridley's Scott's the Ridley Scott Creative Group.[19][20][21]
There are also residential apartments,[22] office space,[23] and 20,000 sq ft of retail space.[24]
Planning and Construction
[edit]Construction follows more than a decade of planning.[25] The main construction contractor for the project was Skanska[26] and the developer is Consolidated Developments.[27][28] To protect against vibration from the Elizabeth and Northern line trains special construction methods were used.[29]
The area immediately surrounding Outernet was also recently under development from Crossrail and other projects such as the new @sohoplace theatre which both also opened in 2022. The Oxford Street shopping area has therefore undergone significant renewal.[30][31]
Reaction and Comment
[edit]The redevelopment has been welcomed by London's Night Czar Amy Lame,[32] but has also been controversial[33] and criticised with many commentators lamenting[34] the decline of live music in London [35] and criticising the redevelopment plans, in particular their impact on Denmark Street.[36][37][38][39]
Some commentators have criticised the architecture,[40] but others believe it creates a space for music that reflects the current internet age.[41] Outernet London have said they will preserve the area's musical legacy and support both music shops and live music.[42] The redeveloped Denmark Street features busking points and a pro-bono recording studio in partnership with the BPI.[43] Although some of the street still has scaffolding, Denmark Street appears largely unchanged with more music shops than ever and a new indie music venue called The Lower Third located on the site of the old 12 Bar Club.
References
[edit]- ^ "outernet-now-londons-most-visited-tourist-attraction-77rwqqzv3". The Times.
- ^ Baron, Katie. "Inside The Outernet: How The Billion Pound Concept Plans To Make Its Mark". Forbes. Retrieved 8 November 2022.
- ^ "Outernet signs deal for 'world's largest' LED screen deployment". CityAM. 18 November 2019. Retrieved 19 May 2020.
- ^ "Outernet London to feature 'largest LED screens in the world'". Prolific London. 18 November 2019. Retrieved 19 May 2020.
- ^ "Outernet London". www.outernetglobal.com. Retrieved 14 November 2022.
- ^ "Outernet London". www.outernetglobal.com. Retrieved 14 November 2022.
- ^ "Outernet London". www.outernetglobal.com. Retrieved 14 November 2022.
- ^ "HERE at Outernet – The Future of Live Entertainment is HERE". Retrieved 14 November 2022.
- ^ "THE LOWER THIRD". THE LOWER THIRD. Retrieved 14 November 2022.
- ^ "Denmark Street", Wikipedia, 12 November 2022, retrieved 14 November 2022
- ^ "Chateau Denmark - Rooms & Apartments in London - Chateau Denmark". www.chateaudenmark.com. Retrieved 14 November 2022.
- ^ "Soho is getting a new 2,000-capacity music venue". Evening Standard. 21 February 2019. Retrieved 24 February 2019.
- ^ "Ridley Scott Creative Group, Outernet Team On Development/Production Platform For Immersive Content". SHOOTonline. Retrieved 20 May 2020.
- ^ "StackPath". www.inavateonthenet.net. Retrieved 20 May 2020.
- ^ Warrington, James (13 May 2019). "Outernet teams up with Technicolor for new London media landmark". www.cityam.com. Retrieved 22 May 2019.
- ^ "Outernet teams up with Technicolor to create new London media landmark". CityAM. 13 May 2019. Retrieved 19 May 2020.
- ^ "Outernet Global Partners With Technicolor for the Future of Immersive Entertainment". www.technicolor.com. Retrieved 19 May 2020.
- ^ "Outernet Global Worldwide Co-production and Innovation Partnership with Technicolor Inc Paves Way for Future of Immersive Entertainment". MarTech Series. 14 May 2019. Retrieved 19 May 2020.
- ^ Howard, Tom. "Sir Ridley Scott's big screen pitch is high and mighty". The Times. ISSN 0140-0460. Retrieved 19 May 2020.
- ^ "Ridley Scott Creative Group and Outernet Global announce Tomorrow Now". shots. Retrieved 19 May 2020.
- ^ "London media hub Outernet signs video production deal with Ridley Scott". CityAM. 20 February 2020. Retrieved 19 May 2020.
- ^ "Discover the Outernet London Hub". Outernet London. Retrieved 24 February 2019.
- ^ "Offices to rent in West end". www.monmouthdean.com. Retrieved 24 February 2019.
- ^ Szajna-Hopgood, Ava. "More change in London's West End as Outernet plans take hold - Retail Gazette". Retrieved 20 May 2020.
- ^ "Outernet: Is London's new media hub the future of urban entertainment?". CityAM. 3 February 2020. Retrieved 19 May 2020.
- ^ "St Giles Circus Development". www.skanska.co.uk. Retrieved 24 February 2019.
- ^ "Skanska signs £142 million contract to build St Giles Circus development". www.skanska.co.uk. Retrieved 24 February 2019.
- ^ "New grassroots music venue for Denmark Street". Orms. 22 March 2016. Retrieved 24 February 2019.
- ^ "Box in a box to avoid Crossrail vibrations". www.ianvisits.co.uk. Retrieved 27 November 2022.
- ^ Williams2019-04-25T11:05:00+01:00, Richard. "How Oxford Street lost its allure". Property Week. Retrieved 22 May 2019.
{{cite web}}
: CS1 maint: numeric names: authors list (link) - ^ Fraser, Isabelle (13 November 2019). "Could this cube covered in high definition screens help save the high street?". The Telegraph. ISSN 0307-1235. Retrieved 19 May 2020.
- ^ "Outernet London: New 2,000-capacity music venue to open in Soho". www.msn.com. Retrieved 22 May 2019.
- ^ Burrows, Marc (20 January 2015). "London's music scene rocked by the death of Denmark Street". The Guardian. ISSN 0261-3077. Retrieved 20 May 2020.
- ^ Harris, John (6 February 2015). "A lament for the death of bohemian London | John Harris". The Guardian. ISSN 0261-3077. Retrieved 20 May 2020.
- ^ Bethell, Emma Garland and Chris (29 September 2016). "London's Culture Death: What the City's Best Music Venues Look Like Now". Vice. Retrieved 20 May 2020.
- ^ Hill, Dave (20 December 2016). "The future of Denmark Street: rebirth opportunity or dystopian hell?". The Guardian. ISSN 0261-3077. Retrieved 22 May 2019.
- ^ "Denmark Street's not dead yet". The Independent. 28 January 2015. Archived from the original on 24 May 2022. Retrieved 22 May 2019.
- ^ "Plans announced for Tottenham Court Rd development - and it doesn't look good". Louder Than War. 24 July 2017. Retrieved 22 May 2019.
- ^ "The day the music died? Welcome to Denmark Street and Tottenham Court Road's new 'digitally enabled streetscape'". the Guardian. 7 August 2022. Retrieved 14 November 2022.
- ^ "'Why not just go the full Vegas?' The crass, ad-laden reinvention of central London". the Guardian. 28 October 2022. Retrieved 14 November 2022.
- ^ ianVisits (9 November 2022). "The transformation of Denmark Street and the Outernet". ianVisits. Retrieved 14 November 2022.
- ^ "Outernet London venue bids to be 'beacon' for recovering live scene". www.musicweek.com. Retrieved 25 May 2020.
- ^ "Could Tin Pan Alley's slick revamp be demo version for global cities?". Evening Standard. 15 January 2020. Retrieved 19 May 2020.