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It Pays to Advertise (1936 film)

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It Pays to Advertise
Directed byAnders Henrikson
Written byTorsten Lundqvist
Börje Larsson
Based onIt Pays to Advertise by Roi Cooper Megrue and Walter C. Hackett
Produced byStellan Claësson
StarringThor Modéen
Håkan Westergren
Birgit Tengroth
CinematographyMartin Bodin
Edited byRolf Husberg
Music byEric Bengtson
Production
company
Fribergs Filmbyrå
Distributed byFribergs Filmbyrå
Release date
  • 19 August 1936 (1936-08-19)
Running time
76 minutes
CountrySweden
LanguageSwedish

It Pays to Advertise or simply Advertise! (Swedish: Annonsera!) is a 1936 Swedish comedy film directed by Anders Henrikson and starring Thor Modéen, Håkan Westergren and Birgit Tengroth.[1] The film was shot at the Råsunda Studios in Stockholm and its sets designed by the art director Arne Åkermark. It is based on the 1914 Broadway play It Pays to Advertise by Roi Cooper Megrue and Walter C. Hackett, previously adapted into the 1931 American film of same title starring Carole Lombard.

Synopsis

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The son of a soap tycoon is so reckless with money and living a life of luxury that his father cuts him off financially. With a small amount of money, encouraged by his father's secretary, the son establishes his own competing soap-manufacturing business which relies heavily on a strong advertising campaign.

Cast

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References

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  1. ^ Wallengren p.68

Bibliography

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  • Wallengren, Ann-Kristin. Welcome Home Mr Swanson: Swedish Emigrants and Swedishness on Film. Nordic Academic Press, 2014.
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