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Bizrate Insights

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Bizrate Insights
Company typeSubsidiary
IndustryMarket research
Founded1996 in Los Angeles, California, United States
FounderFarhad Mohit, Henri Asseily
Headquarters
Los Angeles
,
United States
ProductsOnline ratings
ParentDotdash Meredith

Bizrate Insights Inc., trading as Bizrate Insights, is a market research company that provides consumer rating information to their customers. As a Dotdash Meredith company, Bizrate Insights is based in Los Angeles, California.

Consumers can see the ratings and reviews from buyers to help inform their purchase decisions.[1] Bizrate Insights also provides businesses with customer satisfaction, advanced analytics, and competitive benchmarks.[2][3][4]

History

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Binary Compass Enterprises, later Bizrate, was founded in June 1996[5] by classmates at the University of California Los Angeles and Wharton School of Business, Farhad Mohit and Henri Asseily. The pair used a school project they authored while attending the Wharton School of the University of Pennsylvania as the basis for their original model of a research company.[6][7][8][9]

The first retailer reviews were collected in 1997 after launching and rebranding the website as Bizrate.com. Services were later expanded to include comparison shopping.[7] In August 1999, Bizrate partnered with Consumer Reports to provide ratings in both the print and online editions of the Consumer Reports.[6][10] During this year, Bizrate also launched its "Don't get e-screwed campaign".[11][7]

In 2004, Bizrate rebranded to Shopzilla, while still providing ratings and reviews to Bizrate too.[12] In 2010, Bizrate Insights formed a partnership with Google to begin distributing retailer ratings and reviews from Bizrate Insights to Google Product Search and Google AdWords ads.[13] Since then, this has been expanded to include syndication to several partners across the internet.[7]

In June 2005, E.W. Scripps acquired Shopzilla, which included all operating websites and Bizrate Insights.[14] In June 2011, Symphony Technology Group acquired Shopzilla, including all operating websites and Bizrate Insights. In September 2014, Shopzilla.com rebranded to Connexity, Inc.; Bizrate Insights continued to operate under the Connexity umbrella.[15] In June 2015, Connexity acquired PriceGrabber. Customer feedback collected under PriceGrabber was then collected by Bizrate Insights.[7] In September 2016, The Bizrate Insights division of Connexity is acquired by Synapse Group Inc., a division of Time Inc.[16][17][18]

Products and services

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Bizrate Insights's Bizrate Survey is conducted on the order confirmation page. It covers point-of-sale topics such as overall satisfaction, product selection, ease of finding products, and checkout. The survey is emailed to consumers who responded.[8][19][20] The Bizrate Insights Site Abandonment survey is available to retailers who used the Buyer survey. This survey asks customers to provide feedback when leaving the site without completing a purchase.[8]

References

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  1. ^ Chang, Elizabeth; Hussain, Farookh; Dillon, Tharam (July 11, 2006). Trust and Reputation for Service-Oriented Environments: Technologies For Building Business Intelligence And Consumer Confidence. John Wiley & Sons. p. 374. ISBN 9780470028254.
  2. ^ Fisk, Raymond; Grove, Stephen; John, Joby (2013). Services Marketing Interactive Approach. Cengage Learning. p. 288. ISBN 9781285663449.
  3. ^ "Bizrate.com". Bloomberg. Bloomberg L.P. 2017.
  4. ^ Wolpe, David (November 30, 1999). "A Closer Look at the Business Raters". Fool.com. The Motley Fool. Archived from the original on October 12, 2009. Retrieved June 5, 2017.
  5. ^ Tam, Pui-Wing (September 16, 2002). "BizRate.com Offers Consumers A Way to Rate Online Retailers". Wall Street Journal. Retrieved June 7, 2017.
  6. ^ a b "Bizrate.Com". Gale Encyclopedia of E-Commerce. The Gale Group Inc. 2002.
  7. ^ a b c d e "History Cheat Sheet - Shopzilla". Shopzilla.com. Shopzilla, Inc. September 3, 2011. Archived from the original on September 3, 2011. Retrieved June 5, 2017.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  8. ^ a b c "How BizRate.com Infomediates Between Shoppers and Merchants". Knowledge@Wharton. Wharton School of the University of Pennsylvania. February 2, 2000. Retrieved June 6, 2017.
  9. ^ Hamilton, David (May 18, 2000). "BizRate.com Offers Consumers A Way to Rate Online Retailers". Wall Street Journal. Retrieved June 7, 2017.
  10. ^ Robert, Conlin (August 30, 1999). "BizRate.com Clasps Hands with Consumer Reports". E-Commerce News. ECT News Network. Retrieved June 7, 2017.
  11. ^ Baye, Michael (2002). The Economics of Internet and E-Commerce. Elsevier. p. 74. ISBN 0762309717.
  12. ^ Tedeschi, Bob (November 15, 2004). "For BizRate, a New Identity and a New Site, Shopzilla.com". New York Times. Retrieved June 6, 2017.
  13. ^ Jhaveri, Kinnari (September 28, 2010). "Working With Bizrate for Trusted Seller Reviews and Ratings". Google Merchant Blog. Retrieved June 5, 2017.
  14. ^ "Scripps Will Acquire Shopzilla | Press Releases". Scripps. Retrieved 2024-08-03.
  15. ^ "Shopzilla Wraps Up Bizrate Into Connexity Brand". socalTECH. Southern California: SOCALTECH LLC. June 10, 2014.
  16. ^ "Time Inc acquires Bizrate Insights". Reuters. September 6, 2016. Retrieved June 5, 2017.
  17. ^ O'Shea, Chris (September 7, 2016). "Time Inc. Buys Survey Company BizRate Insights". AdWeek.
  18. ^ Beckerman, Josh (2016-09-06). "Time Buys Survey Provider Bizrate Insights". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-06-20.
  19. ^ Parasuraman, A.; Grewal, Dhruv; Krishnan, R. (2006). Marketing Research. Cengage Learning. ISBN 9780618660636.
  20. ^ Johnson, Bradley (May 15, 2000). "BizRate's e-commerce goal: Be like J.D. Power". AdAge. Crains Communications. Retrieved June 5, 2017.
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