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On May 3, 2010, Mountain Dew Energy was in fact released in a few BP petrol stations and Sainsbury's supermarkets.{{Citation needed|date=May 2010}} It was also said on a facebook status that they will be releasing the product into more stores in the coming weeks.<ref>http://www.marketingmagazine.co.uk/news/1003874/Mountain-Dew-returns-social-media-push</ref>
On May 3, 2010, Mountain Dew Energy was in fact released in a few BP petrol stations and Sainsbury's supermarkets.{{Citation needed|date=May 2010}} It was also said on a facebook status that they will be releasing the product into more stores in the coming weeks.<ref>http://www.marketingmagazine.co.uk/news/1003874/Mountain-Dew-returns-social-media-push</ref>
[[File:MountainDewUKRe-Release20100520.jpg|thumb|A 500ml bottle of UK Mountain Dew Energy, distributed by Britvic Soft Drinks Ltd.]]
[[File:MountainDewUKRe-Release20100520.jpg|thumb|A 500ml bottle of UK Mountain Dew Energy, distributed by Britvic Soft Drinks Ltd.]]
The UK product uses beta carotene rather than tartrazine for the colour of the drink, it also has a higher caffeine conetnt of 18mg/100ml rather than the 15.5 used in the american product.


==Non-Pepsi bottlers in U.S.==
==Non-Pepsi bottlers in U.S.==

Revision as of 09:41, 27 May 2010

For the songs with 'Mountain Dew' in the title, see The Rare Old Mountain Dew or Good Old Mountain Dew.
This article is about the soft drink. For the homemade alcoholic beverage, see Moonshine.
Mountain Dew
TypeCitrus soft drink
ManufacturerPepsiCo
Country of origin United States
Introduced1964
ColorYellow
FlavorCitrus lemon
VariantsRegular
Diet
Caffeine Free
Caffeine Free Diet
Code Red
Diet Code Red
LiveWire
Baja Blast
Voltage
Cherry Fusion
MDX
Typhoon
White Out
Distortion
Related productsVault
Mello Yello
Websitehttp://mountaindew.com/

Mountain Dew, currently stylized as Mtn Dew, is a soft drink manufactured and distributed by PepsiCo. The formula was made and first marketed in Knoxville and Johnson City, Tennessee, USA through the 1940s, then in Fayetteville, North Carolina by Barney and Ally Hartman. By 1964, it was being distributed across United States.[1] The formula still sold today was created by Bill (William) Jones. Mountain Dew was originally released in the UK in 1996, then removed in 1998 due to low sales. Currently in the UK, the American variant of the drink is available through certain specialist outlets however since May 2010 it was relaunched. The new drink called 'Mountain Dew Energy' is in fact marketed as an energy drink, in the same line as Red Bull.[2]

As of 2007, behind only Coca-Cola Classic, Pepsi-Cola, and Diet Coke, Mountain Dew was the 4th best selling carbonated soft drink in the United States. Mountain Dew's Diet version ranked 9th in sales.[3]

On October 15, 2008, Mountain Dew's official logo was redesigned to "Mtn Dew", from a PepsiCo rebranding of core products.[4][5] Only three of the alternate flavors of Mountain Dew, "Code Red", "Voltage", and "LiveWire", continue to use the previous design. In January 2010 "Baja Blast" received the redesign. "Ultra Violet" and "Game Fuel" (2009) both used the current MTN design. "Code Red" and "Voltage" will both receive the redesign, but it is unclear as to when they'll each receive it. "Typhoon", "White Out", and "Distortion" all use the current MTN design.

Template:Infobox nutrition facts

Ingredients

This sign dates from the 1950s. This logo was used as the basis for Mountain Dew Throwback in 2010.
This logo was used in the 1970s, 1980s, and the early 1990s as a "retro" logo until 1995. Used in 2009 for Mountain Dew Throwback.
File:Mountain Dew logo 90s.svg
The logo used from 1999 to 2001. Note that the font used in the succeeding logos looks almost exactly like this one.
File:Mountain Dew.svg
The final logo (2001–2008) that completely spells out Mountain Dew before it would be dropped by the end of 2008, but the flavors "Code Red", "Voltage", & "LiveWire" continue to use this design as of May 2010. Still used in Canada and Europe.

Mountain Dew lists its ingredients as:[citation needed]

Diet Mountain Dew: Sugar/HFCS is replaced with:[citation needed]

Mountain Dew Throwback:[citation needed]

  • Carbonated water
  • Sugar
  • Citric acid
  • Natural and artificial flavor
  • Sodium benzoate (preserves freshness)
  • Caffeine (55 mg per 12 US fluid ounces (350 ml))
  • Gum arabic
  • Brominated vegetable oil
  • Yellow 5

Mountain Dew Throwback (re-release for Winter 09, has the old "Hillbilly" can design):[citation needed]

  • Carbonated water
  • Sugar
  • Orange juice concentrate
  • Citric acid
  • natural flavors
  • Sodium benzoate (preserves freshness)
  • Caffeine (55 mg per 12 US fluid ounces (350 ml))
  • Sodium citrate
  • Gum arabic
  • Erythorbic Acid
  • Calcium disodium EDTA
  • Brominated vegetable oil
  • Yellow 5

Mountain Dew Energy (UK)

  • Carbonated water
  • Sugar
  • Citric acid
  • Antioxidant (Ascorbic Acid)
  • Caffeine (18 mg per 100ml)
  • Flavourings
  • Preservative (Potassium Sorbate)
  • Stabilizer (Gum Arabic)
  • Colour (Beta Carotene)

Mountain Dew, and its energy drink counterpart AMP often incur disapproval from health experts due to its high caffeine content. However, Mountain Dew was marketed in Australia and Canada (see Dew Fuel/Mountain Dew Energy varieties below) – as well as several U.S. states[citation needed] – as having no additional caffeine. (Health Canada prohibits caffeine in non-cola soft drinks,[6] while Australia has a similar law.[7]) Mountain Dew contains tartrazine (“FD&C Yellow No. 5” in the U.S.), which can cause allergic reactions in some people, possibly creating the urban legend that Mountain Dew can reduce sperm count.[8] Mountain Dew, like other citrus flavored drinks, contains citric acid, sodium benzoate, and brominated vegetable oil (in small quantities, as its concentration is regulated in the US)

Although the original formulation of Diet Mountain Dew contained only aspartame as a sweetener, the reformulated Diet Mountain Dew contains three artificial sweeteners: aspartame, acesulfame potassium, and sucralose, advertised on its packaging as having a "Tuned Up Taste."

Promotions

2002–2007

Mountain Dew's demographic is 12–30 years old, and it promotes extreme sports and video game culture.[9] Mountain Dew is the tour title sponsor of the extreme sports event AST Dew Tour.

In 2007 Green Label Art released a limited edition series of bottles featuring twelve designs from various artists. Originally distributed at promotional events, Green Label Art is looking into distribution for a wider market. In 2008 Green Label Art released a second limited edition series of bottles featuring six new designs. Their promotions for Diet Mountain Dew created the "Diet Dew Surprising Facts" campaign. The campaign focuses on reenacting true absurd facts. With the coordination of RepNation, brought brand representatives on 50 campuses across the US.

AMP Energy

Main article: AMP Energy

AMP is an energy drink distributed by PepsiCo under the Mountain Dew brand. Launched in 2001 AMP was originally known as "Mountain Dew AMP". From 2007–2008, several additional flavors of AMP were introduced.

DEWmocracy

DEWmocracy[10] featured actor Forest Whitaker and fashion designer Leslie Vinyard asking people to decide the next new flavor of Mountain Dew. Online voters would select from three choices: Supernova, a strawberry-melon flavor, Revolution, a berry flavor, and Voltage, a raspberry-citrus flavor. Each included ginseng. On August 17, Voltage was announced as the winning flavor. It was released on December 29, 2008.[11]

Mountain Dew announced another DEWmocracy campaign for 2010. Before it started, "DEW Labs" trucks went around in July 2009 with seven flavors. Fifty boxes with the seven flavors were also sent out. Out of all seven flavors, taste testers were to choose the three for DEWmocracy. The three new candidate flavors are Mountain Dew Typhoon (red-orange), which is a tropical punch flavor described by drinkers as pineapple-strawberry, Mountain Dew White Out (white), which is a citrus flavor described as lemon-lime with grapefruit, and Mountain Dew Distortion (green), which is a lime flavor. The three new candidate flavors were released on April 19, 2010 and will last through June. Starting on April 19, the voting on the permanent flavor began and will continue until June 14 on the official Dewmocracy website. The winning flavor will be released in October 2010.

Doritos Quest

In 2008, Doritos debuted a mystery flavor known as "Quest." Featuring a campaign of online puzzles and prizes to identify the Quest flavor. The flavor was later identified as Mountain Dew.[12]

Flavors and varieties

Current

  • Mountain Dew (1964 – Present) – PepsiCo’s original and signature flavor in the Mountain Dew family.
  • Caffeine-Free Mountain Dew (1976 – Present) – Non-caffeinated Mountain Dew. Available in various parts of the United States and Canada.
  • Diet Mountain Dew (1984 – Present) – No-calorie Mountain Dew. Diet was formerly known as “Sugar-Free Mountain Dew” until 1986.[13] In 2006 Diet Mountain Dew was reformulated with a new “Tuned Up Taste,” it is now sweetened with a blend of sucralose, aspartame, and acesulfame potassium. The previous formulation only used aspartame. Diet Mountain Dew is currently Pepsico's fastest growing carbonated soft drink.[citation needed]
  • Caffeine-Free Diet Mountain Dew (1984 – Present) – No-calorie, non-caffeinated Mountain Dew. Available in limited locations in the United States. In Canada it is simply labeled as “Diet Mountain Dew.”
  • Diet Mountain Dew Fountain (1989 – Present) – A variation of Diet Mountain Dew that uses treated water instead of carbonated water in its formula.[14] Available as a fountain beverage at QuikTrip convenience stores, Quiznos restaurants, and other limited locations.
  • Mountain Dew Code Red (2001 – Present) – Cherry Mountain Dew. Code Red is not the same as the original Mountain Dew Red.
  • Diet Mountain Dew Code Red (2002 – Present) – A No-calorie No-sugar cherry Mountain Dew. Available in limited areas only.
  • Mountain Dew LiveWire (2003 – Present) – An orange flavored Mountain Dew. LiveWire was initially introduced in 2003 as a limited edition flavor for the summer. In 2005, after seeing two years of limited summer releases, LiveWire became a permanent addition to the Mountain Dew family. However, availability is limited in some regions, and in many areas is unavailable.
  • Mountain Dew Baja Blast (2004 – Present) – A tropical lime-pineapple flavored Mountain Dew. Available exclusively as a fountain drink at Taco Bell restaurants, although the Mountain Dew Game Fuel Alliance Blue (see below) limited edition flavor is very similar to Baja Blast and was sold in stores. Baja Blast has also been reported as being available at Panda Express restaurants.
  • Mountain Dew MDX (2005 – present) – A Mountain Dew flavored energy soda. It was named “Mountain Dew X” during its national test marketing phase. Despite it being technically discontinued, it's still available in some markets.
  • Mountain Dew Voltage (2008 – Present) – A blue colored raspberry-citrus and ginseng flavored Dew. This flavor is one of the three “candidate flavor” finalists for DEWmocracy's “People’s Dew” national vote. It was released in stores on May 19 as a limited edition flavor so that people could taste test which flavor they like best before voting. It has been announced on August 17 that Voltage is the final winner; therefore, it became a permanent addition. It was released on December 29, 2008.[11]
  • Mountain Dew Blue Shock Freeze (2008–Present) - A blueberry slurpee flavor, originally Blue Shock sold at 7/11, re-released under a slightly different name at Marcus Theatres.
  • Mountain Dew Thin Ice Freeze (2009–Present) - A blueberry flavored slurpee only available at 7/11 stores. Not the same as Blue Shock.
  • Mountain Dew Cherry Fusion (2009–Present) - A cherry flavored fountain drink only available at Wienerschnitzel restaurants. It has a stronger cherry flavor than Code Red. Most stores usually just add additional cherry syrup to the standard Code Red mix.
File:Newmtndew.jpg
The second DEWmocracy trio.
  • Mountain Dew Distortion (2010) – A lime flavored Mountain Dew. Part of the second Mountain Dew "DEWmocracy: Collective Intelligence" promotion.
  • Mountain Dew White Out (2010) – A citrus flavored Mountain Dew. Part of the second Mountain Dew "DEWmocracy: Collective Intelligence" promotion.
  • Mountain Dew Typhoon (2010) – A tropical strawberry-pineapple flavored Mountain Dew. Part of the Mountain Dew "DEWmocracy: Collective Intelligence" promotion.
  • Mountain Dew Energy (2010) - UK exclusive. It mostly tastes the same as its American counterpart, but has higher contents of caffeine and real sugar.[15][16]
  • Mountain Dew Throwback (2009/2010) – Mountain Dew made with natural sugar (instead of HFCS) Packaging originally used a retro 70s/80s logo for the label and when it relaunched it used a white, red and green color scheme featuring the iconic cartoon Willy the Hillbilly. The 2009 version's formula had real sugar and no orange juice, whereas the 2010 version's formula has orange juice in it. This is still available in select locations.

Discontinued

  • Mountain Dew Red (1988) – Fruit Mountain Dew. Red was the first Mountain Dew flavor variation.
  • Diet Mountain Dew Red (1988) – No-calorie fruit Mountain Dew.
  • Mountain Dew Sport (1990–1991) – Only test marketed in several states, as a Mountain Dew flavored sports drink.
  • Diet Mountain Dew Sport (1990–1991) – Only test marketed in several states, as a no-calorie Mountain Dew flavored sports drink.
  • Mountain Dew Blue Shock (2001) – Berry-citrus flavored Mountain Dew.[17] Blue Shock failed to sell in the test market, Chicago, and was later released nationwide only in Slurpee form exclusively at 7-Eleven stores. Brought back briefly for a limited time in March 2007 and in July 2008.[18]
  • Dew Fuel (2002–2007) – A caffeinated version of Mountain Dew offered in Canada. Marketed as a natural health product and not as a soft drink due to Health Canada regulations[19] that only allow caffeine in 'dark-colored' varieties of soft drinks such as cola and root beer. Originally called “Mountain Dew Energy” until given its present name in 2006. In early 2007, Pepsi-QTG Canada cited that Dew Fuel is out of production.[citation needed]
  • Dew Fuel Sugar-Free (2002–2007) – No-calorie Dew Fuel. The caffeinated version of Diet Mountain Dew offered in Canada. Was originally called “Mountain Dew Energy Sugar-Free” until 2006.
File:DEWmocracy.PNG
The first DEWmocracy trio
  • Mountain Dew Pitch Black (2004) - Grape flavored Mountain Dew released for the 2004 Halloween season. This flavor will make a return sometime in the future.[citation needed] When it will return is currently unknown.
  • Darth Dew (2005) – Tangy grape Mountain Dew Slurpee flavor that could be considered as “Pitch Black 1.5”.[20] Was available exclusively at 7-Eleven stores as part of a promotion for the theatrical release of Star Wars Episode III.
  • Mountain Dew Pitch Black II (2005) – Sour grape Mountain Dew. Limited edition flavor for Halloween. “Sequel” to the original Pitch Black.
  • Mountain Dew Pitch Black Freeze (2006) – A rerelease of Pitch Black in slurpee form for the Halloween season. This was the last form of Pitch Black released.
  • Mountain Dew Arctic Burst (2006) – A Mountain Dew Slurpee flavor available exclusively at 7-Eleven stores as part of a promotion for the theatrical release of Superman Returns. The Slurpee is blue in color and said to taste like blueberry. While the official name is “Arctic Burst”, as seen on the actual Slurpee machine,[21] it has also been seen mislabeled under the name “Arctic Blast” in some official online advertisements.[22]
  • Kryptonite Ice (2006) – A Mountain Dew Slurpee flavor available exclusively at 7-Eleven stores as part of a promotion for the theatrical release of Superman Returns. The Slurpee is green in color and the flavor seems to be tropical, like mango.
  • Sugar-Free Mountain Dew MDX (2005–2006) – No-calorie Mountain Dew flavored energy soda.
  • Mountain Dew Clash (2007) – A blueberry flavored Mountain Dew that was test marketed in select places in February 2007. Some sources indicate that the flavor may return.
  • Mountain Dew Game Fuel (2007) – A limited edition citrus cherry Mountain Dew flavor released in August 2007 to promote the release of Halo 3, an Xbox 360 game. The taste of Game Fuel has been compared to the energy drink Amp Overdrive, a drink sold under the Mountain Dew brand name. This drink was made available again in 2009, and was sold under the name "Mountain Dew Game Fuel Horde Red", marketing the game World of Warcraft instead of Halo.
  • Dew Iced (2007–2008) – A Mountain Dew flavored smoothie that used to be available exclusively at Cold Stone Creamery stores.
  • Mountain Dew Revolution (2008) – A sky blue-colored, wild berry fruit and ginseng flavored Dew. One of the three “candidate flavor” finalists for DEWmocracy's “People’s Dew” national vote, it lost to Mountain Dew Voltage. This was the 2nd placer. Due to coming in second, there is a chance of it coming back for a limited time at some undetermined point in the future.
  • Mountain Dew Supernova (2008) – A purple colored strawberry, melon and ginseng flavored Dew. One of the three “candidate flavor” finalists for DEWmocracy's “People’s Dew” national vote, it lost to Mountain Dew Voltage. This was the 3rd placer.

[4]

File:MtnDew GameFuel(WoW) can.jpg
Game Fuel – WoW
  • Mountain Dew Game Fuel Horde Red (2009) – limited edition of the original cherry-citrus flavor to be released as a promotion with World of Warcraft. still available in some locations.
  • Mountain Dew Game Fuel Alliance Blue (2009) – limited edition Wild Berry flavored released as a promotion with World of Warcraft.[23] Although the Alliance Blue flavor has been reported to be very similar to the Taco Bell exclusive flavor Baja Blast, the packaging clearly states that it is a wild fruit-infused flavor of Mountain Dew, which makes it almost identical in taste to the discontinued flavor Mountain Dew Revolution, and also similar to current flavor Ultraviolet.
  • Diet Mountain Dew Ultraviolet (2009) – a purple-colored, mixed berry-flavored version of Diet Mountain Dew available for three months in 2009; branded as zero calorie Dew. It was released on August 3 at a first taste party in Brooklyn, New York.[24] It has a taste similar to Mountain Dew Revolution, but is a new formula.

Re-release in the UK

In April 2010, Pepsi Co. released over the social networking sites Twitter and Facebook that "We're launching Mountain Dew Energy in the UK! Keep your eyes peeled for the launch in less than a month!" [25]. The drink was named as "Mountain Dew Energy" and supposedly planned to be released into the Energy Drinks market. The decision was caused by a large online petition and many e-mails sent to Pepsi Co. and Britvic by thousands of fans on the petitiononline site.

On April 29, 2010, A Facebook announcement said that the drink would be first hitting retail stores on May 3, 2010.[26]

On May 3, 2010, Mountain Dew Energy was in fact released in a few BP petrol stations and Sainsbury's supermarkets.[citation needed] It was also said on a facebook status that they will be releasing the product into more stores in the coming weeks.[27]

File:MountainDewUKRe-Release20100520.jpg
A 500ml bottle of UK Mountain Dew Energy, distributed by Britvic Soft Drinks Ltd.

The UK product uses beta carotene rather than tartrazine for the colour of the drink, it also has a higher caffeine conetnt of 18mg/100ml rather than the 15.5 used in the american product.

Non-Pepsi bottlers in U.S.

There are only three non-Pepsi franchises in the United States that make Mountain Dew. When Mountain Dew was acquired by Pepsi, there were 56 franchise agreements, 16 of which were not held by a Pepsi bottler. The three remaining agreements are permanent, but the size of their territories are small enough to make them insignificant to Pepsi.[28]

  • West Jefferson Dr Pepper (WJDP) of West Jefferson, N.C.. The company does not ship outside its contracted territory, however, several Web sites and several Pepsi bottlers (in the midwest) sell the product at a premium price. A premium price is charged because WJDP is the last bottler in the U.S. to produce Mountain Dew with cane sugar[29] (instead of High Fructose Corn Syrup, or HFCS). WJDP is noted for producing all their non-diet products with cane sugar, most of which are Dr Pepper Snapple Group (formerly Cadbury Schweppes and Dr Pepper/Seven Up) products.
  • RC Cola Bottling of Winchester, Winchester, Va.. The company produces Mountain Dew, but uses High Fructose Corn Syrup (HFCS) like all Pepsi bottlers. This bottler markets caffeine-free Mountain Dew and caffeine-free Diet Mountain Dew, and the products are sold at groceries in the northern Shenandoah Valley of Virginia and in nearby West Virginia.
  • Dr Pepper of Staunton, Staunton, Va.. This company does not make Mountain Dew, but instead buys it from regional Pepsi bottling plants. Their territory extends from south of the RC Winchester territory to south of Staunton. The Pepsi bottler in the area carries Sun Drop instead of Mountain Dew.

Urban legends

Two urban legends about Mountain Dew exist, particularly among American high school students. One is that it somehow causes shrunken testicles and/or penis size. The other is that it somehow lowers sperm count, a legend which may have a positive (birth control) or negative (long-term sterility) spin depending on the teller (and audience). Both myths are typically attributed to the dye Yellow #5 (tartrazine), and both are false and unfounded.[30][31] Yellow #5 has never been scientifically linked to any of the alleged effects in the legends, nor has any other component of the drink. Thus, there is no evidence that Mountain Dew is any more hazardous (or beneficial) to health than other caffeinated, sugar-sweetened soft drinks, assuming one is not allergic to Yellow #5.

The urban legends appear to have originated in the mid-1990s, perhaps even earlier. Origins are unclear.

See also

References

  1. ^ "About Dew: Mountain Dew History". MountainDew.com.
  2. ^ [1]
  3. ^ "Special Issue: Top-10 CSD Results for 2007" (PDF). Beverage Digest. Bedford Hills, New York. 2008-03-12. p. 2. Retrieved 2008-09-14.
  4. ^ "Pepsi to redesign core products icon". BevNET.com. 2008-10-13.
  5. ^ "Pepsi rolls out £700m global brand makeover". BrandRepublic. Retrieved 2009-05-12.
  6. ^ "Canadian Food and Drugs Act".
  7. ^ "Safety Aspects of Dietary Caffeine". Food Standards Australia and New Zealand. Retrieved 12/05/2009. {{cite web}}: Check date values in: |accessdate= (help)
  8. ^ "Snopes.com "Don't Overdew It"".
  9. ^ [2]
  10. ^ officially written by PepsiCo as DEWmocracy
  11. ^ a b "DEWmocracy". Dewmocracyvoltage.com. Retrieved 2010-04-03.
  12. ^ Koski, Genevieve. "Taste Test: Mountain Dew "Quest" Doritos". The A.V. Club. Retrieved 2010-04-03.
  13. ^ "Mountain Dew". Usasoda.com. Retrieved 2010-04-03.
  14. ^ [3]
  15. ^ http://www.marketingweek.co.uk/news/britvic-readies-uk-mountain-dew-launch/3011896.article
  16. ^ http://www.hodgson.trelader.btinternet.co.uk/News.htm
  17. ^ "7-Eleven launches Mountain Dew Blue Shock Slurpee – Dallas Business Journal:". Bizjournals.com. 2002-05-31. Retrieved 2010-04-03.
  18. ^ "– Slurpee Nation". Slurpee.com. Retrieved 2010-04-03.
  19. ^ "Canada Food and Drug Regulations (C.R.C., c. 870) Table VIII".
  20. ^ "Star Wars: Episode III | Revenge is a Sith Best Served Cold: Pepsi's New Darth Dew". Web.archive.org. 2005-05-05. Archived from the original on 2006-03-07. Retrieved 2010-03-23.
  21. ^ ""Mountain Dew Arctic Burst" labeled Slurpee Machine".
  22. ^ "Google cached "Mountain Dew Kryptonite Ice" & "Mountain Dew Arctic Blast" (aka mislabeled "Mountain Dew Arctic Burst") coupon advertisement (found to be inactive as of March 27, 2008)". Archived from the original on 2006-06-13.
  23. ^ "Coming Soon: Mountain Dew Game Fuel Horde Red & Alliance Blue » World of Warcraft Mtn Dew beverages in two flavors: citrus cherry Horde Red and wild fruit Alliance Blue". BevReview.com. Retrieved 2010-03-23.
  24. ^ "Facebook – Diet Mountain Dew First Taste Party". Retrieved 2009-08-04.
  25. ^ http://twitter.com/DewEnergyUK
  26. ^ http://www.facebook.com/#!/photo.php?pid=3812648&id=373258225771
  27. ^ http://www.marketingmagazine.co.uk/news/1003874/Mountain-Dew-returns-social-media-push
  28. ^ "Mountain Dew Collectibles". Web.archive.org. 2007-02-03. Retrieved 2010-04-03.
  29. ^ "– West Jefferson Dr Pepper". Glassbottlesoda.org. 2010-01-16. Retrieved 2010-04-03.
  30. ^ http://www.snopes.com/medical/potables/mountaindew.asp Don't Overdew It. Snopes.com
  31. ^ http://urbanlegends.about.com/od/fooddrink/a/mountain_dew.htm With All Dew Respect Is Mountain Dew a contraceptive? By David Emery, About.com Guide.
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