English

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Etymology

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The noun was back-formed in 1998 in the episode “Bewitched, Bothered and Bewildered”, season two of Buffy the Vampire Slayer. It is a nominalization derived from the long-established adjectival pattern within Big Bad Wolf and collocative constructions inspired by it (e.g., I tried to reason with her, but to her I'm just the big bad authority figure who can't be trusted).

Noun

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big bad (plural big bads)

  1. A major adversary or antagonist of a piece of fiction.
    • 2017 September 19, Gwilym Mumford, “Kingsman: The Golden Circle review – spy sequel reaches new heights of skyscraping silliness”, in the Guardian[1]:
      Charlie, now menacingly equipped with a bionic arm, is these days in the service of new pantomime big bad, Poppy Adams, played with lysergic glee by Julianne Moore.
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