Wikipedia

Platige Image

Platige Image S.A. is a Polish-based company specializing in the creation of computer graphics, 3D animation, and digital special effects for various fields, including advertising, film, art, education, and entertainment. The studio employs a team of over 320 artists, comprising directors, art directors, graphic designers, and producers. The company has won approximately 280 awards and honors. Its animated shorts have garnered top prizes at SIGGRAPH four times and earned two British Academy of Film and Television Arts (BAFTA) awards. Additionally, the studio has been nominated for the Palme d'Or at the Cannes Film Festival and the Golden Lions at the Venice Film Festival,[1] as well as receiving an Oscar nomination.

Platige Image S.A.
Company typeSpółka Akcyjna
WSE: PLI
IndustryVisual effects, CGI animation, Motion pictures, cinematography, cutscenes, animated movies
Founded
  • 1997 (1997)
FounderJarosław Sawko, Piotr Sikora
Headquarters
Warsaw
,
Poland
Key people
Karol Żbikowski (CEO)
DivisionsPlatige Image LLC
Websiteplatige.com

Product divisions

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Commercials

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Platige Image is a creative studio that has produced over 5,000 commercials for big brands and works with agencies worldwide. The studio also completed numerous campaigns for international markets, including the UK, Portugal, and the US, creating commercials for popular brands like LEGO, Discovery Channel, and History Channel. Platige Image has collaborated with the Australian Tourist Board for a project,[2] providing film and advertising spot-making expertise.

The studio has also worked with luxury car brands like Ferrari,[3] Audi, and Aston Martin,[4] and has produced some of Poland's advertising campaigns, including the Land of Orange series, the Heart and Mind characters, and commercials for beer Zubr in partnership with Kompania Piwowarska.[5]

Animation

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Platige Image has audiences with animated shorts, including cult works, including The Cathedral (2003),[6] Fallen Art (2004),[7] Ark (2007), The Kinematograph (2009)[8] and Paths of Hate (2010).[9] Platige Image has a stereoscopic reconstruction of a destroyed city in City of Ruins (2010)[10] and a stereoscopic interpretation of Jan Matejko's Battle of Grunwald.[11] Platige Image portfolio that includes projects for industries like Activision, Ubisoft, SEGA, and CD Projekt Red. In 2019, Platige Image made Netflix's series Love, Death & Robots, creating Fish Night, directed by Damian Nenow.[12]

Film and VFX

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The studio was involved in VFX work for Lars von Trier's Melancholia (2011) and Antichrist (2009), Jerzy Skolimowski's Essential Killing (2010), Andrzej Wajda's Katyń, and Rafał Wieczyński's Popieluszko. Freedom Is Within Us. Platige provided the visual effects for Lukasz Barczyk[13] and collaborated on the post-production of Agnieszka Smoczynska's Daughters of Dancing (2015). The studio also produced an animated prologue for Patty Jenkins's Wonder Woman in 2017.[14]

A subsidiary company, called Platige Films, was created to extend the feature film and TV production capacities of Platige Image. The first feature produced by the subsidiary is called Another Day of Life.[15] The film, which premiered at the 2018 Cannes Film Festival, earned the studio a European Film Award for Best Animated Film.[16][17] Platige Image also collaborated with Netflix on The Witcher seasons 1 to 3[18] and Shadow and Bone season 2.

Entertainment

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The studio's productions include a 3D production, Polita, at Buffo Theater,[19] and musical Pilots at Roma Musical Theater.[20] They have animated the History of Poland, directed by Tomek Baginski;[21] a digital reconstruction of a city destroyed during World War II using stereoscopic technology was created for the Warsaw Rising Museum.[22] Platige created a stereoscopic interpretation of Jan Matejko's painting for the National Museum in Warsaw to commemorate the 600th anniversary of the Battle of Grunwald.[23] The studio also designed the visual concept for the permanent exhibition at the Jozef Pilsudski Museum in Stara Milosna.[24]

Platige Image has collaborated with TVP and Polsat since 2018. Their projects include the design of Polsat Sport's largest sports studio in Poland and the creation of a virtual studio for online events in partnership with Polsat television.[25] In 2018, the studio also designed the visual identity for Wiadomości, the TVP's news program.[26]

Events

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Platige Image has been a partner of UEFA since 2015, when the studio orchestrated opening ceremonies for UEFA Europa League finals.

History

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Platige Image was founded by Jarosław Sawko and Piotr Sikora in Warsaw in 1997. The two met in an MBA degree program. They raised start-up capital by selling 300 studio lamps of their own design. The company debuted with VFX work for Justyna Steczkowska's music video, Niekochani (1997). The studio redesigns the visuals for TVP1. Platige received the Golden Eagle Award in 1999 for the redesign. The VFX work for Quo Vadis, directed by Jerzy Kawalerowicz, led to Platige making a special software solely for the purpose of automatic cloning of characters that were to populate the Roman Colosseum depicted in the movie.

In 2004, Platige moved into its new headquarters at Racławicka 99 in Fort Mokotów, one of the forts comprising Fortress Warsaw, a ring of fortifications constructed in the 19th century.[27]

Two years after The Cathedral, Tomek Bagiński released Fallen Art. The short received the Jury Award at the SIGGRAPH festival and the British Academy of Film and Television Arts (BAFTA) award in the Best Short Animation category. Ça Ira, an opera by Roger Waters, had its world premiere in Poznań in 2006. Platige was commissioned by the opera's director, Janusz Józefowicz, to create the visuals for the performance. The resulting two-hour-long animation, composedw of archival footage and animated sequences, was used as the digital set design for the performance. In 2007, Platige released Ark. The movie was shot using MILO Motion control, a system that combined realistic set designs with computer animation.[28] Ark was screened at multiple international movie festivals.[29] In 2009, Rafał Wieczyński's Popiełuszko: Wolność jest w nas and Andrzej Wajda's Katyń were released. The Danish production house Zentropa commissioned Platige Image to do the visual effects for Lars von Trier's Antichrist.[30]

On December 14, 2011, Platige became a publicly traded company by entering the NewConnect stock market. On the day of its stock exchange debut, the price of Platige shares went up by 32.1 percent. A year later, the price of Platige shares (identified by the PLI symbol) has risen by another 76 percent.[31]

In 2012, Platige Image teamed up with Brazilian advertising director Jarbas Angelli and his agency in São Paulo. That same year, Platige produced a cinematic for the game The Witcher 2: Assassins of Kings.[32] Platige premiered their largest film project yet, The Hero and Message, during Qatar's National Day celebration on 18 December 2012. This 25-minute animation was created in just six months and consisted of over 500 shots, made for Qatar's government agency. The studio released another cinematic for CD Projekt RED's game, Cyberpunk 2077, in January 2013.[33] In 2014, Platige Image released their first in-house mobile game and the start of production on the feature-length animated film, Another Day of Life.[34] Platige worked on a Nike promo featuring Cristiano Ronaldo[35] and the European Space Agency's Rosetta mission Ambition spot.[36]

The COVID-19 pandemic led Platige to focus on graphic design projects for the gaming industry, including producing cinematics for the Call of Duty series in collaboration with Activision. The company is also developing a strategy for the next 5 years,[37] which includes plans to expand into the US and MENA (Middle East and North Africa) markets, among others. During Platige's 25th anniversary, Platige prepared a 9-minute film as well as 60, 30, and 15-second commercials.[38] The company also produced commercials for Qantas Airlines.

Capital Group

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The Platige Image Group Companies consists of:[39]

  • DOBRO sp. z o.o.
    A Warsaw-based entity specializes in film production and organization of film sets.
  • Platige Films sp. z o.o.
    Headquartered in Warsaw, engages in self-production of film projects and intellectual property management.
  • Fatima Film sp. z o.o. and Fatima Film sp. z o.o. sp. k.
    Both based in Warsaw, were acquired by the Issuer, which now holds 100% of the capital of Fatima sp. z o.o.
  • Platige sp. z o.o. and Platige sp. z o.o. sp. k.
    Headquarters in Warsaw. The Issuer has acquired 100% of the share capital of Platige sp. z o.o. with a value of 5,000zł. Platige sp. z o.o. is the only limited partner of Platige sp. z o.o. sp. k.
  • IMAGE GAMES S.A.
    Based in Warsaw, it has a share capital of 106,444.5zł, with the Issuer holding 24.43% of the total number of votes.
  • PJ GAMES sp. z o.o.
    Headquarters in Warsaw. The share capital of PJ GAMES sp. z o.o. is 105,000zł, of which 80% is subscribed by the Issuer and 20% by Juggler Games sp. z o.o.
  • PLATIGE INC.
    Represents Platige Image S.A. in the United States.
  • PLATIGE US LLC.
    Represents Platige Image S.A. in the United States. Platige INC. holds 75% of the capital and voting shares of Platige US LLC.

Key projects

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Commercials

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Date Brand/Title Agency
1998 Empik
2000 No to Frugo PZL
2003–2013 Żubr PZL
2005–2013 LEGO
2006 Galp balloons
2007 What a Channel
2007 Goplana GPD Advertising
2007–2012 Listerine JWT
2007–2013 Tesco PZL
2009 LECH Run
2010 Super Bock Dragon
2010–2013 Kellog's Leo Burnett London
2011–2012 Kraina Orange Leo Burnett
2011–2012 CYFRA+ (Lemur) Change Integrated, Saatchi & Saatchi
2011–2013 TP SA Heart and Mind Publicis

Short animated films

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Date Title Director
2002 The Cathedral Tomasz Bagiński
2003 Undo Marcin Waśko
2004 Fallen Art Tomasz Bagiński
2007 Ark Grzegorz Jonkajtys
2006 Moloch Marcin Pazera
2006 The Great Escape Damian Nenow
2008 Chick Michał Socha
2008 Teaching Infinity Jakub Jabłoński, Bartosz Kik
2009 The Kinematograph Tomasz Bagiński
2010 Paths of Hate Damian Nenow
2019 Fish Night - Love, Death & Robots, Volume 1 Damian Nenow

Other animated productions

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Date Title Director
2010 Polish Cinematography PISF Paweł Borowski
2011 National Forum of Music -
2011 DREAM 2030 Grzegorz Jonkajtys
2012 Catzilla Jakub Jabłoński, Bartłomiej Kik
2012 Hero and Message Paweł Borowski

Stage productions

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Date Title Director
2006 Mr Kleks’ Academy Wojciech Kępczyński
2006 Ca Ira Janusz Józefowicz
2008 Seven Gates of Jerusalem Krzysztof Jasiński
2009 Remember. Katyń 1940. Konrad Smuga
2009 Tristan Krzysztof Pastor
2011 Move Your Imagination Tomasz Bagiński
2011 Polita Janusz Józefowicz

Cultural heritage productions

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Date Title Director
2010 Animated History of Poland Tomasz Bagiński
2010 Animated Guide to Polish Success Rafał Wojtunik
2010 Jan Matejko's Battle of Grunwald 3D Tomasz Bagiński
2010 The City of Ruins Damian Nenow
2011 Museum of Polish History Krzysztof Noworyta

Cinematics

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Date Title Director
2007 The Witcher (intro and outro) Tomasz Bagiński
2008 The Witcher. Rise of the White Wolf Tomasz Bagiński
2011 The Witcher 2: Assassins of Kings Tomasz Bagiński
2013 Cyberpunk 2077 Tomasz Bagiński
2013 The Witcher 3: Wild Hunt Tomasz Bagiński

Awards

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The Cathedral SIGGRAPH Best Animated Short 2002
The Cathedral animago AWARD Grand Prix 2002
The Cathedral 75th Academy Awards Nomination in the category: Short Film (Animated) 2003
Undo animago AWARD Best Animated Short 2003
Fallen Art animago AWARD 2nd place 2005
Fallen Art SIGGRAPH Jury Honors 2005
MOLOCH animago AWARD Professional/Animation Short Film 2006
Fallen Art BAFTA Best short animated film 2006
Ark SIGGRAPH Best of Show Award 2007
Ark Cannes Film Festival Nomination in the category: Short film 2007
The Witcher intro VES Awards Nomination in the category: Outstanding pre-rendered Visuals in a video game 2007
What a Channel animago AWARD Best Idea 2008
The Kinematographer animago AWARD Best Short Film 2009
Seven Gates of Jerusalem The International Emmy Awards Nomination in the category: Arts Programming 2009
Animated History of Poland animago AWARD Best Visualisation 2010
Paths of Hate VES Awards Nomination in the category: Outstanding Achievement in an Animated Short 2011
The City of Ruins VES Awards Nomination in the category: Outstanding Visual Effects in a Special Venue Project 2011
Paths of Hate SIGGRAPH Jury Award 2011
Paths of Hate Comic-Con IIFF Jury Award 2011
Paths of Hate Comic-Con IIFF Best Animation 2011
The Witcher 2: Assassins of Kings Golden Trailer Awards Best Video Game Trailer 2012
The Witcher 2: Assassins of Kings London International Awards Golden Statue in the category: TV/Cinema/Online Film – Production and Post Production; subcategory: Animation 2012

References

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  1. ^ "Behance". www.behance.net.
  2. ^ "Kangur Ruby promuje Australię. Ma w tym udział polska firma Platige Image". Rzeczpospolita (in Polish). Retrieved 2023-08-04.
  3. ^ "Platige Image stworzyło cyfrową rzeczywistość dla Ferrari". Media Marketing Polska Magazyn Online (in Polish). 2019-10-30. Retrieved 2023-08-04.
  4. ^ "Reklama Astona Martina V12 od Platige Image". www.wirtualnemedia.pl (in Polish). 2022-04-13. Retrieved 2023-08-04.
  5. ^ "Platige Image". platige.com. Archived from the original on 2012-09-12.
  6. ^ "FilmPolski.pl". FilmPolski (in Polish). Retrieved 2023-09-11.
  7. ^ "FilmPolski.pl". FilmPolski (in Polish). Retrieved 2023-09-11.
  8. ^ "FilmPolski.pl". FilmPolski (in Polish). Retrieved 2023-09-11.
  9. ^ "FilmPolski.pl". FilmPolski (in Polish). Retrieved 2023-09-11.
  10. ^ "FilmPolski.pl". FilmPolski (in Polish). Retrieved 2023-09-11.
  11. ^ ""Bitwa pod Grunwaldem" w 3D". Focus.pl (in Polish). 2010-07-15. Retrieved 2023-09-11.
  12. ^ "Jak powstała "Rybia noc" – polski film serii "Miłość, śmierć i roboty" - wywiad z twórcami". Noizz (in Polish). 2019-05-03. Retrieved 2023-09-11.
  13. ^ Grynienko, Katarzyna (5 October 2012). "Prize-winning Polish Script Goes into Production". filmneweurope.com. Archived from the original on 8 April 2013.
  14. ^ "Prolog Wonder Woman od Platige Image". admonkey.pl (in Polish). 2017-10-23. Retrieved 2023-09-26.
  15. ^ "Another Day Of Life Official Website". Retrieved 16 January 2013.
  16. ^ Subbotko, Donata (18 October 2012). "All views on Kapuściński". Gazeta Wyborcza.
  17. ^ "Wyborcza.pl". wyborcza.pl.
  18. ^ "Platige Image będzie pracować przy trzecim sezonie "Wiedźmina"". www.wirtualnemedia.pl (in Polish). 2022-12-05. Retrieved 2023-09-26.
  19. ^ "Studio Buffo". studiobuffo.com.pl. Retrieved 2023-10-03.
  20. ^ "Platige Image przygotuje dla Teatru Roma animacje za 2,3 mln zł". www.wirtualnemedia.pl (in Polish). Retrieved 2023-10-03.
  21. ^ "Animowana historia Polski". Culture.pl (in Polish). Retrieved 2023-10-03.
  22. ^ "Miasto ruin". www.1944.pl (in Polish). Retrieved 2023-10-03.
  23. ^ ""Bitwa pod Grunwaldem" Jana Matejki w wersji 3D". histmag.org. Retrieved 2023-10-03.
  24. ^ "Wystawa stała – Muzeum Józefa Piłsudskiego w Sulejówku" (in Polish). Retrieved 2023-10-03.
  25. ^ "Platige Image i Telewizja Polsat utworzyły wirtualne studio eventowe". Press.pl (in Polish). Retrieved 2023-10-03.
  26. ^ "TVP wyda miliony na nową oprawę "Wiadomości". Stworzy ją Platige Image". Businessinsider (in Polish). 2018-07-06. Retrieved 2023-10-03.
  27. ^ "Funkcjonalne wyposażenie biura". www.officefacility.pl.
  28. ^ "Grzegorz Jonkajtys: Ark". 9 October 2008.
  29. ^ "Full Animated Short for Grzegorz Jonkajtys' THE ARK Online". twitchfilm.com. Archived from the original on 2016-03-04.
  30. ^ "Płacisz i masz, Lars".
  31. ^ "Platige Image zadebiutował na NewConnect". gpwmedia.pl.
  32. ^ "London International Awards Winners". entrysystemlia.com. Retrieved 2023-11-09.
  33. ^ "Platige Image Launches Cyberpunk 2077". 11 January 2013.
  34. ^ "Platige Image ekranizuje Kapuścińskiego". www.sfp.org.pl (in Polish). Retrieved 2023-11-09.
  35. ^ "Cristiano Ronaldo niczym superbohater – obejrzyj reklamę Tomasza Bagińskiego". naEKRANIE.pl (in Polish). 2014-10-24. Retrieved 2023-11-09.
  36. ^ "Platige Image nagrodzone za klip dla Europejskiej Agencji Kosmicznej (wideo)". www.wirtualnemedia.pl (in Polish). Retrieved 2023-11-09.
  37. ^ "Platige Image ze strategią rozwoju na lata 2021-2025, planuje rozwijać własne projekty". www.biznesradar.pl (in Polish). Retrieved 2023-11-09.
  38. ^ "Studio Platige Image przygotowało animacje promujące turystykę w Australii - NowyMarketing". NowyMarketing.pl (in Polish). 2022-11-16. Retrieved 2023-11-09.
  39. ^ "Spółka | Platige Image S.A." (in Polish). Retrieved 2023-05-24.
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