Honey Maid is a brand of graham crackers. First introduced by Nabisco in 1925, the brand is currently owned by Mondelez International.
 A box of Honey Maid graham crackers with branding from 2020. | |
| Product type | Graham cracker |
|---|---|
| Owner | Mondelez International |
| Introduced | 1925 |
| Website | Official website |
History
editThe Pacific Coast Biscuit Company of Seattle (later named National Biscuit Company and shortened to Nabisco) first introduced Honey Maid in 1925.[1] The recipe used honey as an ingredient which was not the typical recipe at the time.[2] They were first introduced as Sugar Honey Maid Grahams and renamed Honey Maid Graham Crackers in 1965.[3] Nabisco also made a cookbook based on the crackers in order to promote the brand.[4]
Honey Maid was acquired along with Nabisco in 2000 by Philip Morris Companies who merged it into Kraft Foods.[5] It was later spun off with Kraft Foods into Mondelez International.[4] By 2012, Honey Maid had a 49.4 percent share of the graham cracker market.[1]
References
edit- ^ a b Newman, Andrew Adam (29 July 2012). "A Venerable Cracker Brand Returns to Television". The New York Times. Retrieved 5 February 2024.
- ^ Garber, Megan (5 April 2016). "Honey Maid, Moral Compass for Us All". The Atlantic. Retrieved 5 February 2024.
- ^ "Honey Maid Before and After". Dieline. Retrieved 5 February 2024.
- ^ a b Smith, Andrew F (2013). Food and Drink in American History 3 Volumes. Bloomsbury Publishing. ISBN 9798216085478. Retrieved 5 February 2024.
- ^ O'Connor, Anahad (19 September 2023). "Many of today's unhealthy foods were brought to you by Big Tobacco". The Washington Post. Retrieved 20 February 2024.
External links
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