DFS Group (DFS) is a Hong Kong-based travel retailer of luxury products. Established in 1960, its network located in major airports and downtown stores around the world, including duty-free stores in 12 airports and 21 downtown locations, as well as affiliate and resort locations, featuring 750 brands.[2][3] It is privately held and majority owned by the luxury conglomerate Moët Hennessy Louis Vuitton (LVMH), alongside DFS co-founder and shareholder Robert Warren Miller. As of January 11, 1997, DFS Group operates as a subsidiary of LVMH.[4]
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Company type | Subsidiary |
---|---|
Industry | Travel retail |
Founded | 7 November 1960Hong Kong | , in
Founders | |
Headquarters | 15/F, ONE TAIKOO PLACE, 979 KING'S ROAD, QUARRY BAY, HONG KONG |
Area served | Worldwide |
Key people | |
Products | Consumer goods |
Number of employees | 9000+ |
Parent | LVMH |
Website | www |
![](http://upload.wikimedia.org/wikipedia/commons/thumb/3/3e/City_of_Dreams_Macau_DFS_T_Galleria_Macau_201606.jpg/250px-City_of_Dreams_Macau_DFS_T_Galleria_Macau_201606.jpg)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/7/70/T_Galleria_in_Tsim_Sha_Tsui_2014.jpg/250px-T_Galleria_in_Tsim_Sha_Tsui_2014.jpg)
DFS is headquartered in Hong Kong SAR and has offices in Australia, mainland China, France, Indonesia, Italy, Japan, Macau, New Zealand, Singapore, United Arab Emirates, United States of America and Vietnam. DFS Group employs over 5,000 people, operating in 14 countries worldwide. In 2017, nearly 160 million travelers visited DFS stores.[5]
History
editBeginnings
editIn 1960, American entrepreneurs Charles Feeney[6] and Robert Warren Miller[7] founded Tourists International, which later became Duty Free Shoppers (DFS), in Hong Kong. In 1962, two DFS stores were opened at the international airports in Hong Kong and Honolulu, the first duty-free shop in the United States.[8]
Expansion and re-branding
editIn the 1960s and 1970s DFS Group significantly expanded their operation in Eurasia and North America. DFS capitalized on the rising wave of Asian tourists who began to travel further overseas, opening stores in international airports and later in downtown locations where travelers have their purchases delivered before departure.[9] In 1968, DFS opened its first downtown duty-free store in Kowloon, Hong Kong, followed shortly thereafter by Honolulu and eventually expanding to 14 locations all over the world.[10] In 2005, branded halls opened in Okinawa, Japan, launching a new shop-in-shop concept for DFS Gallerias.[11]
In 2013 DFS reached 420 locations worldwide and undertook a major branding initiative setting the stage for the next generation of expansion. It re-branded its downtown Galleria Stores “T Galleria” and moved to a strategy of localization for airports, working with local suppliers to increase its mix of “destination” products.[12][2] In 2015 DFS opened its first transformational wines and spirits duplex store at Singapore Changi Airport, including a Long Bar by Raffles.[13] In the same year, it also launched T Galleria Beauty by DFS, a standalone beauty concept store in Hong Kong and Macau.[14]
In 2016 DFS expanded its operations, opening T Galleria Angkor in Siem Reap, Cambodia, a significantly extended space at T Galleria by DFS, City of Dreams in Macau,[15][16] and its first European store, T Fondaco dei Tedeschi in Venice, Italy.[17]. In 2017, DFS opens its third wines and spirits store and the first to feature a "walk through" retail concept at Singapore Changi Airport's newly-opened Terminal 4. In 2019, DFS opens T Galleria Beauty by DFS, Hong Kong, MOKO, its fourth T Galleria and second Beauty store in Hong Kong as well as T Galleria Beauty by DFS, Macau, Wynn Palace, its seventh T Galleria and fourth Beauty store in Macau. In 2021, DFS opens its second store in Europe, Samaritaine Paris Pont-Neuf by DFS, in the historic La Samaritaine building in Paris, France.
In January 2021, Benjamin Vuchot returned to DFS as chairman and CEO after three years as President of Sephora Asia.[18] Both DFS and Sephora are businesses under LVMH's Selective Retailing division.[19]
In January 2021, DFS opened its first downtown duty-free store in Hainan Island, China, in partnership with Shenzhen Duty Free Group.[20]
In 2022, DFS opens its first "Resort Galleria" concept at T Galleria by DFS, Queenstown in New Zealand.
DFS opens its eighth T Galleria in Macau at The Londoner Macao with unique Londoner-themed accents and an extensive assortment of Kids Fashion & Toys.
Acquisition
editIn 1996, LVMH acquired the majority share of DFS Group,[21] buying out partners Feeney, Parker, and Pilaro and setting a new focus on the combined elements of travel and luxury.[22] It developed a merchandising strategy based around five core “pillars” – Beauty and Fragrances; Fashion and Accessories; Watches and Jewelry; Spirits, Wine and Tobacco; and Food and Gifts – and a new tagline, “The Traveler's Luxury Department Store”. It also created an annual “Masters Series”, showcasing the best products across all its categories and convening leading brand representatives, top customers, media and industry analysts in a celebration of luxury. In 2004, the company moved its headquarters to Hong Kong from San Francisco, California as part of a corporate restructure.
Products By Category
editDFS carries five core brand categories:
- Beauty & Fragrances
- Fashion & Accessories
- Watches & Jewelry
- Wine & Tobacco
- Food & Gifts
Top Brands
editAs part of DFS travel luxury umbrella, it carries the following luxury brands in each category:
- Beauty & Fragrances: Lancôme, Estée Lauder, La Mer, Cie De Peau, SK-II, Helena Rubinstein, La Prairie, Clarins
- Fashion & Accessories: Celine, Burberry, Bottega Veneta, Ferragamo, Coach, SAINT LAURENT, Gucci, Fendi
- Watches & Jewelry: Cartier, BVLGARI, Van Cleef & Arpels, Piaget, Qeelin, JAEGER-LECOULTRE, IWC Schaffhausen, Blancpain, Tag Heuer, Frank Muller, Seiko
- Wine & Tobacco: Hennessy, Louis XIII, Dom Pérignon, Johnnie Walker, Glenfiddich
- Souvenirs: Jelly Cat, The Peninsula Boutique, Godiva, Leblon Delienne
Locations
editDFS Group operates duty-free boutiques at 12 international airports, 21 downtown locations and several resort locations around the world.[23][24]
Greater China
edit- DFS Hong Kong, Canton Road
- DFS Hong Kong, Tsim Sha Tsui East
- DFS Hong Kong, Causeway Bay (Beauty)
- DFS Macau, City of Dreams
- DFS Macau, Shoppes at Four Seasons
- DFS Macau, Studio City
- DFS Macau, Galaxy (Beauty)
- DFS Macau, MGM Cotai
- DFS Macau, MGM (Beauty)
- DFS Macau, Wynn Palace (Beauty)
- DFS Macau, Shoppes at Londoner
- DFS Macau, StarWorld Hotel (Pop-up Store)
- DFS Macau, Altira Macau (Pop-up Store)
- DFS Chongqing Jiangbei International Airport
Japan
edit- DFS Okinawa Naha City, Japan
- DFS Okinawa Naha Airport (Domestic Terminal), Japan
- DFS Okinawa Naha Airport (International Terminal), Japan
- JAL x DFS: Tokyo Haneda Airport, Tokyo, Japan
- JAL x DFS: Tokyo Narita Airport, Tokyo, Japan
Asia (Other)
edit- DFS Bali Airport, Indonesia
- DFS Bali, Indonesia
- DFS Singapore Cruise Centre, Tanah Merah, Singapore
- DFS Singapore Cruise Centre, HarbourFront, Singapore
- DFS Singapore Changi Airport, Singapore
- DFS Van Don International Airport, Ha Long Bay, Vietnam
- DFS Phu Quoc International Airport, Phu Quoc, Vietnam
- NIA x DFS: Noi Bai International Airport, Hanoi, Vietnam
- SASCO x DFS: Tan Son Nhat International Airport, Ho Chi Minh City, Vietnam
South Pacific
edit- DFS Guam
- DFS Saipan International Airport
- DFS Saipan
North America
edit- DFS Waikiki, Honolulu, Hawaii
- DFS Daniel K. Inouye International Airport, Honolulu, Hawaii
- DFS Kahului Airport, Kahului, Hawaii
- DFS San Francisco International Airport, San Francisco, California
- DFS Los Angeles International Airport, Los Angeles, California
- DFS John F. Kennedy International Airport, New York
Australia and New Zealand
edit- DFS Sydney, Australia
- DFS Auckland, New Zealand
- DFS Auckland Airport, New Zealand
- DFS Queenstown, New Zealand
Europe
edit- Samaritaine Paris Pont-Neuf by DFS, Paris, France[25]
- T Fondaco dei Tedeschi by DFS, Venice, Italy[26]
Middle East
edit- DFS Zayed International Airport, Abu Dhabi, UAE
- DFS Al Ain International Airport, Abu Dhabi, UAE
See also
editReferences
edit- ^ https://hk.linkedin.com/in/benjamin-vuchot-a489887 [self-published source]
- ^ a b "DFS Group launches "T Galleria", its new store concept for international travellers". 2013-11-01. Archived from the original on 2016-08-21. Retrieved 2016-07-08.
- ^ "Shop DFS – Premium Tax Free". Archived from the original on 2016-10-01. Retrieved 2016-09-28.
- ^ "History of DFS Group Ltd. – FundingUniverse". www.fundinguniverse.com. Retrieved 2016-07-08.
- ^ Dave Johnston (26 September 2013). "20 best franchises for travelers – CNN.com". CNN. Retrieved 2016-07-08.
- ^ Bertoni, Steven. "Chuck Feeney: The Billionaire Who Is Trying To Go Broke". Forbes. Archived from the original on 2018-06-26. Retrieved 2016-07-08.
- ^ "Robert Miller Profile | Hong Kong Tatler". Hong Kong Tatler. Retrieved 2016-07-08.
- ^ "DFS History | Robert Miller | Charles Feeney | DFS Group Ltd". www.dfsgroup.com. Archived from the original on 2016-05-29. Retrieved 2016-07-08.
- ^ "History of DFS Group Ltd". Retrieved September 16, 2016.
- ^ "Philippe Schaus of DFS on Tapping the Growing Travel Retail Market". The Business of Fashion. December 12, 2013. Retrieved September 16, 2016.
- ^ "DFS extends T Galleria roll-out to Okinawa". DFNI. April 23, 2014. Retrieved September 16, 2016.
- ^ "LVMH-Owned DFS Group Unveils T Galleria Hong Kong | Jing Daily". 2013-11-05. Retrieved 2016-07-08.
- ^ "DFS Group announces ground-breaking move into Europe in historic Venice". Moodie Davitt Report. September 14, 2014. Retrieved September 16, 2016.
- ^ "DFS Group goes experiential with beauty". September 18, 2014. Retrieved September 16, 2016.
- ^ "DFS opens T Galleria in historical Angkor Wat". DFNI. March 22, 2016. Retrieved September 16, 2016.
- ^ "City of Dreams and DFS Group Present the Most Unique, Eye-Opening Luxury Retail Experience in Macau". Yahoo Finance. June 24, 2016. Retrieved September 16, 2016.[permanent dead link]
- ^ "'Interaction, engagement, experience': DFS Group unveils second Singapore Changi Airport Wines and Spirits Duplex". Moodie Davitt Report. July 27, 2016. Retrieved September 16, 2016.
- ^ "WWD". September 28, 2020.
- ^ "LVMH Selective Retailing". LVMH Group.
- ^ "Travel Retail Business". January 4, 2021.
- ^ Strom, Stephanie (1996-10-30). "LVMH to Buy Duty-Free Empire for $2.47 Billion". The New York Times. ISSN 0362-4331. Retrieved 2016-07-08.
- ^ Nordheimer, Jon (March 12, 1997). "Millions of Dollars Couldn't Keep DFS Group Together". The New York Times. Retrieved September 16, 2016.
- ^ "T Galleria | DFS Galleria | DFS Group Ltd". www.dfsgroup.com. Archived from the original on 2016-08-16. Retrieved 2016-07-08.
- ^ "DFS Airport | DFS Group Ltd". www.dfsgroup.com. Archived from the original on 2016-08-16. Retrieved 2016-07-08.
- ^ "The Moodie-Davitt Report". June 21, 2020.
- ^ Chan, Vinicy (28 October 2013). "LVMH's DFS Group Plans To Open First Europe Shop in 2016". Bloomberg.com. Retrieved 2016-07-08.
External links
editDFS is located in these regions and here are the links to each country specific website: