Customers

Customers are at the core of Optimizely Data Platform (ODP). ODP uses customer data to create user profiles, segmentation and reports. Aggregating customer data provides a more holistic view of your customers and lets you create distinct segments that target different sets of your customers.

Additionally, ODP lets you synchronize customer data with other products to enhance your marketing activities.

Customer data

Customer data are composed of fields that are typically grouped into attributes or identifiers. You can use the default fields ODP provides or create custom fields to store your external customer data. To send past customer data to ODP, see Import historical data.

Attributes

The following table shows the default attributes for customers (sorted alphabetically by field name):

Display name	Field name	Type	Description
CCPA Opted-out	ccpa_opted_out	Boolean	California Consumer Privacy Act (CCPA) Opt-out status.
City	city	Text
Country	country	Text	Country in ISO-3166-1 format
Customer Source	data_source	Text	The source of the update for this record. For example, the ID of the app or the filename of the CSV.
Customer Source: Details	data_source_details	Text	Additional details about the source.
Customer Source: Instance	data_source_instance	Text	The unique namespace for the provided source. For example, a store name in Shopify or a company name in Zendesk. This allows multiple versions of the same app to be installed.
Customer Source: Type	data_source_type	Text	The categorization of the source that updated this record. Examples include, csv, app, campaign, zaius, sdk, api.
Customer Source: Version	data_source_version	Text	If the source of the update has an associated version, the version is included in this field.
Birthday (Day)	dob_day	Number	The numeric day of the month the customer was born. For example, 1-31.
Birthday (Month)	dob_month	Number	The numeric month the customer was born. For example, 1-12.
Birthday (Year)	dob_year	Number	The numeric year the customer was born. For example, 1980.
First Name	first_name	Text
Gender	gender	Text	Stored as M, F
Image URL	image_url	Text	URL of user profile image.
Last Modified At	last_modified_at	Timestamp
Last Name	last_name	Text
Time Zone (Last Seen)	last_observed_timezone	Text
Name	name	Text
State	state	Text
Street1	street1	Text
Street2	street2	Text
Time Zone	timezone	Text	Time zone in IANA format. For example, America/New_York.
GDPR Opt-out Timpestamp	ts_gdpr_opted_out	Timestamp	General Data Protection Regulation opt-out timestamp.
ZIP code	zip	Text

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Note
You may see more default attributes than are listed in the table. Integrations within ODP can create their own attributes and display them in the ODP application.