CERN Accelerating science

ATLAS Slides
Report number	ATL-OREACH-SLIDE-2019-498
Title	Communicating ATLAS: adapting to an ever-changing media landscape
Author(s)	Anthony-Kittelsen, Katarina-Amelia (INFN Gruppo Collegato di Udine, Dipartimento Politecnico di Ingegneria ed Architettura, Universita' di Udine, Udine) ; Mehlhase, Sascha (Fakultaet fuer Physik, Ludwig-Maximilians-Universitaet Muenchen) ; Goldfarb, Steven (ARC Centre of Excellence in Particle Physics at the Terascale, School of Physics, The University of Melbourne) ; Nellist, Clara (Georg-August-Universitat Goettingen, II. Physikalisches Institut) ; Jarvis-Ward , Emma (INFN Gruppo Collegato di Udine, Dipartimento Politecnico di Ingegneria ed Architettura, Universita' di Udine, Udine)
Corporate author(s)	The ATLAS collaboration
Collaboration	ATLAS Collaboration
Submitted to	European Physical Society Conference on High Energy Physics (EPS-HEP) 2019, Ghent, Belgium, 10 - 17 Jul 2019
Submitted by	[email protected] on 30 Jul 2019
Subject category	Particle Physics - Experiment
Accelerator/Facility, Experiment	CERN LHC ; ATLAS
Abstract	Communicating the status and achievements of the ATLAS Experiment has been a core objective of the ATLAS Collaboration since its founding. To match an ever-changing media landscape, ATLAS has tailored its communication strategy to produce content that effectively targets key audiences. The comprehensive approach of ATLAS communications is explored, with a focus on strategic themes, effective distribution channels, and message. The success of this approach is examined and the effect on user experience is evaluated.