002684437 001__ 2684437
002684437 005__ 20190731223815.0
002684437 0248_ $$aoai:cds.cern.ch:2684437$$pcerncds:FULLTEXT
002684437 037__ $$aATL-OREACH-SLIDE-2019-498
002684437 041__ $$aeng
002684437 088__ $$9ATL-COM-OREACH-2019-011
002684437 100__ $$0AUTHOR|(SzGeCERN)712762$$aAnthony-Kittelsen, [email protected]$$uINFN Gruppo Collegato di Udine, Dipartimento Politecnico di Ingegneria ed Architettura, Universita' di Udine, Udine
002684437 110__ $$aThe ATLAS collaboration
002684437 245__ $$aCommunicating ATLAS: adapting to an ever-changing media landscape
002684437 260__ $$c2019
002684437 269__ $$aGeneva$$bCERN$$c30 Jul 2019
002684437 300__ $$a16 p
002684437 520__ $$aCommunicating the status and achievements of the ATLAS Experiment has been a core objective of the ATLAS Collaboration since its founding. To match an ever-changing media landscape, ATLAS has tailored its communication strategy to produce content that effectively targets key audiences. The comprehensive approach of ATLAS communications is explored, with a focus on strategic themes, effective distribution channels, and message. The success of this approach is examined and the effect on user experience is evaluated.
002684437 594__ $$aSLIDE
002684437 595__ $$aCERN CDS-Invenio WebSubmit
002684437 65017 $$2SzGeCERN$$aParticle Physics - Experiment
002684437 65027 $$2SzGeCERN$$aOutreach
002684437 690C_ $$aCERN
002684437 690C_ $$aINTNOTE
002684437 690C_ $$aPRIVATLAS
002684437 690C_ $$aPUBLATLASSLIDE
002684437 693__ $$aCERN LHC$$eATLAS
002684437 700__ $$0AUTHOR|(INSPIRE)INSPIRE-00220289$$0AUTHOR|(SzGeCERN)643575$$aMehlhase, [email protected]$$uFakultaet fuer Physik, Ludwig-Maximilians-Universitaet Muenchen
002684437 700__ $$0AUTHOR|(INSPIRE)INSPIRE-00085461$$0AUTHOR|(SzGeCERN)396175$$aGoldfarb, [email protected]$$uARC Centre of Excellence in Particle Physics at the Terascale, School of Physics, The University of Melbourne
002684437 700__ $$0AUTHOR|(INSPIRE)INSPIRE-00304438$$0AUTHOR|(SzGeCERN)700066$$aNellist, [email protected]$$uGeorg-August-Universitat Goettingen, II. Physikalisches Institut
002684437 700__ $$0AUTHOR|(SzGeCERN)761853$$aJarvis-Ward , [email protected]$$uINFN Gruppo Collegato di Udine, Dipartimento Politecnico di Ingegneria ed Architettura, Universita' di Udine, Udine
002684437 710__ $$5PH-EP
002684437 710__ $$gATLAS Collaboration
002684437 8564_ $$uhttps://cds.cern.ch/record/2684309$$yOriginal Communication (restricted to ATLAS)
002684437 859__ [email protected]
002684437 8564_ $$81503951$$s17786231$$uhttps://cds.cern.ch/record/2684437/files/ATL-OREACH-SLIDE-2019-498.pdf
002684437 916__ $$sn$$w201970
002684437 960__ $$a91
002684437 962__ $$b2679151$$nghent20190710
002684437 963__ $$aPUBLIC
002684437 970__ $$a000765814CER
002684437 980__ $$aPUBLATLASSLIDE
002684437 980__ $$aSlides