Since launching last year, Attio has seen significant growth. We now count some of the most forward-thinking, high-growth startups as customers and have built one of the most powerful, flexible products in the market.
But to drive real change in this category, you have to be firing on all cylinders.
To accelerate our mission and seize the massive opportunity before us, we've just raised $33 million to build the definitive CRM for the next generation.
This investment is led by our existing partners Redpoint Ventures, Balderton Capital, and Point Nine, along with our new partner 01 Advisors. It will allow us to further capitalize on our momentum and push even harder on our core vision: reinventing CRM for the next era.
Why we decided to raise
CRM isn't just another market. It's one of the most important B2B software categories – an $89 billion behemoth that touches nearly every business. But it's been stuck in the past for too long.
Now the category is at a watershed moment. While many believe this moment started with AI, the truth is that CRM has been bursting at the seams, on the cusp of revolution for years. This is precisely why we founded Attio.
Today's incumbents were built two decades ago, at the dawn of internet era, long before data growth became exponential.
Now, with AI as the final catalyst, everything is set to change. But simply bolting LLMs onto legacy infrastructure won't work. Nor will trying to build workarounds for outdated data models and inflexible architectures.
What we're building
CRM needs a ground-up reimagining. This vision drove us to found Attio and it’s why we spent three years building such a strong foundation before our launch last year.
This funding will vastly accelerate our vision of CRM in the AI era, which is built on three pillars:
A system of record: Our powerful, AI-native data model is designed as the modern system of record. It can match any business or data model with custom objects, and it stores information with rich, structured metadata. It’s incredibly fast, handling massive workloads with millions of records at sub-50ms latency. We spent four years painstakingly building this foundation.
A system of context: Attio will automatically ingest and understand all of your data—structured and unstructured—capturing the details of every video call, meeting, email, document, and even data from the web. It will present this information in a way that is always relevant and useful to you.
A system of action: A comprehensive platform where you can architect and drive your entire GTM strategy, leveraging proactive AI agents to anticipate needs, automate complex tasks, and initiate processes across your whole stack without manual effort.
We're not here to make incremental improvements. We're going to redefine CRM, and we'll be shipping plenty of powerful, groundbreaking features—both AI-driven and otherwise—along the way.
To learn in more detail about our vision, read our product vision and our manifesto.
Backed by the best
We are fortunate enough to be backed by unique, visionary investors who believe in our dream to revolutionize the most important B2B software category.
Alex Bard (Redpoint Ventures), Daniel Waterhouse (Balderton Capital), and Ricardo Sequerra (Point Nine) have all invested again in us.
Dick Costolo (01 Advisors) has also joined this fundraise. His experience as CEO and COO of Twitter, as well as advising world-class companies like Linear, Common Room and Airtable, will be incredibly valuable for us.
Come join us
If revolutionizing one of the most important software categories and building the engine for businesses everywhere interests you, please check our careers page or reach out directly.
