Amplitude Web Experimentation

A/B Testing for Everyone

Enable self-service experimentation for every team. Stop sacrificing performance and start testing without compromise—for free.

Unlock growth and conversion as a team

Test more without compromise
Drive conversion with the right tools
  • Start testing for free with one line of code.
  • Build with clicks—not code—using our visual experiment editor.
  • Guide teams to set up tests in a few clicks.
  • Access sequential testing, T-tests, and multi-armed bandits out-of-the-box.
  • Use custom code to test banners, modals, and more.
  • Get high-performance experimentation for every plan.
  • Bring analytics, feature management, CDP, and Session Replay in one place.
  • Seamlessly target experiments to personalize the entire journey.
  • Get unified metrics and data in one place–no integrations required.
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“I am really impressed with the performance of Amplitude Web Experimentation. Based on my testing, the site speed and loading times are either on par or faster than other solutions, and Amplitude handles flicker very well.”

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Scott Schmidt
Bubble
Head of Growth Marketing, Bubble

Making the complex, simple

Easy to use
Easy to use

Get started with one line of code and built-in guidance every step of the way.

Powerful flexibility
Powerful flexibility

Get lightning-fast performance and robust stats to run any test you need.

One unified platform
One unified platform

Boost conversion rates and drive personalization with real-time insights.

Get more from Web Experimentation

Scale A/B testing with self-serve Web Experimentation. Start faster and test better, so your team can drive more conversions.

Visual experiment editor

Build variants with clicks—not code—on top of your website.

Guided user experience for all

Guide teams to set up experiments no matter their experience level.

Flexible stats for any use case

Get more flexibility with A/B tests powered by sequential testing or T-tests.

Custom code editor

Use JavaScript, CSS, and HTML to build complex variants like banners and modals for more flexibility.

Multi-armed bandits (MABs)

Grow faster with advanced MABs to personalize more offers without dropping conversions.

One place for your metrics

Get the web and marketing insights you need in one place so you can know how you’re doing at a glance.

Discover how Web Experimentation drives growth

Evaneos
Evaneos

Drove 2X better click-through rates and 20% more conversions with custom messaging.

A+E
A+E

Fueled 14% better engagement by decoding user preferences through experimentation.

Super.com
Super.com

Improved retention by 90% through optimized messaging and self-serve A/B testing.

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“Amplitude Web Experimentation is a powerful addition to Amplitude’s platform. And having it natively integrated with our product analytics makes it easy to scale testing and personalize all of our web experiences.”

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Typhaine Myers
Goop
Director of Product Management, Goop

Resources for growth professionals

Personalize with experimentation
Personalize with experimentation

Get practical tips to personalize digital experiences, delight customers, and earn loyalty for life.

Optimize to drive monetization
Optimize to drive monetization

Uplevel your monetization strategy and learn how experimentation supercharges your revenue growth.

Only leader in the Forrester Wave™
Only leader in the Forrester Wave™

See why we were named the only leader in the Forrester Wave™ for Feature Management and Experimentation.

Fueling conversion with self-service experimentation

Ready to get started?