Nothing gets you sleeping soundly like peace of mind. Nothing gives you peace of mind like data-driven decision making. #MediaAnalysis #BrandInsights #BrandAnalysis
Focal Points
Research Services
Johannesburg , Gauteng 310 followers
We're a brand & media intelligence agency that uncovers brand insights and trends in traditional media and social media.
About us
Focal Points is a brand and media intelligence agency that specialises in corporate brand insights. Through analysing your media coverage, in both traditional and social media, we are able to uncover trends, giving you insights into your brand’s reputation and communications strategy. We provide qualitative and quantitative narrative reporting solutions, which we co-create with you. Because our reporting solutions are tailored to your exact business needs, you get actionable insights that align with your communication objectives and business strategy. Our reports include detailed narrative insights and graphics to illustrate our findings. Natural Language Processing systems (NLP), powered by artificial intelligence (AI), support our analysis team by providing sentiment results in real-time. If you'd like media and brand intelligence insights to help drive your communications strategy, visit http://www.focalpoints.co.za/. Contact us on [email protected]
- Website
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http://www.focalpoints.co.za/
External link for Focal Points
- Industry
- Research Services
- Company size
- 2-10 employees
- Headquarters
- Johannesburg , Gauteng
- Type
- Privately Held
- Founded
- 2015
- Specialties
- analysis, media intelligence, Ai, Artificial Intelligence, Media, and social media
Locations
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Primary
Get directions
17 J.G. Strydom Road
Johannesburg , Gauteng 1709, ZA
Employees at Focal Points
Updates
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Analysis and evaluation are arguably the most important steps of a brand strategy, because they light the way forward! #Analysis #MediaAnalysis #BrandAnalysis
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So, what's the solution then? Media analysis gathers social media data and reports it to brands that can use the data to strengthen their social media strategies. #SocialMedia #BrandInsights #MediaAnalysis
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The best brand strategies are not necessarily the most expensive ones. To have an effective strategy, brands simply need to be in the know about what their audience thinks and needs. #BrandStrategy #BrandInsights #MediaAnalysis
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Blog Post | How do people see your brand? Click on the link below to learn about brand image, what shapes it and how it is measured. #BrandImage #MediaAnalysis #BrandAnalytics https://lnkd.in/g3NWzeAZ
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Head to the link in our bio to have your brand image analysed. #BrandImage #BrandAnalysis #MediaAnalysis
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A positive brand image is more than looking good to consumers. It impacts every aspect of your business! #BrandImage #MediaAnalysis #BrandInsights
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Anyone can benefit from more knowledge and guidance! #MediaAnalysis #BrandInsights #MediaCoverage
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Be sure of the decisions you are making for your brand. Use data and knowledge, not guessing and assumptions. #BrandInsights #Data #MediaAnalysis
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Here's what you can expect to see in your Brand Benchmarking report: This report is just one of many we offer. If you want to know more, feel free to contact us at the link in our bio! 🔗 #BrandInsights #MediaTrends #MediaAnalysis #BrandIntelligence
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