Managing a jobsite is overwhelming for site managers and foremen in the construction industry. You have to keep hundreds of workers safe from serious injury or worse. And you have to keep hundreds of pieces of equipment moving in perfect unison just to make a profit.

Idle equipment accounts for 30% profit loss in all construction jobs. So United Rentals, America’s largest equipment rental provider, was determined to provide unprecedented visibility into jobsite management to help its customers be safer and more efficient.

UR Digital Tool Belt Cannes 2022 Cannes Final
We collaborated to turn data into the most powerful tool in the construction industry, creating a tool that transformed an analog fleet management workflow into a streamlined data-fueled, digital choreography.

Paul Maddison

Director of Digital Product and Innovation, United Rentals

Awards

2021 Cannes Lion

2021 Cannes Lion

Creative Business Transformation


Bronze