Prerequisites:
No experience required
Free
A/B Testing
Course
This course will cover the design and analysis of A/B tests, which are online experiments used throughout tech industry by companies like Google, Amazon, and Netflix.
This course will cover the design and analysis of A/B tests, which are online experiments used throughout tech industry by companies like Google, Amazon, and Netflix.
Last Updated May 23, 2025
Last Updated May 23, 2025
Prerequisites:
No experience required
Course Lessons
Lesson 1
Overview of A/B Testing
Learn about what A/B testing is and what it can be used for.
Lesson 2
Policy and Ethics for Experiments
Find out how to ensure experiment participants are adequately protected, and learn what questions you should be asking regarding the ethicality of experiments.
Lesson 3
Choosing and Characterizing Metrics
Learn how to choose and validate metrics to use in your experiment.
Lesson 4
Designing an Experiment
Learn about how to design an A/B test.
Lesson 5
Analyzing Results
Learn about how to analyze the results of your experiments.
Taught By The Best
Carrie Grimes
Instructor
Caroline Buckey
Instructor
Diane Tang
Instructor
Carrie Grimes
Instructor
Caroline Buckey
Instructor
Diane Tang
Instructor
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