Why Twilio

Twilio delivers on the promise brands have been making for years—personalized engagement at scale. Our tools work with your existing stack to enable fast innovation, and give you the data you need about each and every customer to make all your interactions unique.

Two people reviewing marketing materials with an email campaign displayed on screen.

300,000+ brands are delivering better engagement with Twilio

One platform for every interaction

Two people reviewing marketing materials with an email campaign displayed on screen.
  • Make every interaction smarter

  • Reach your customers any way, anywhere

  • Give your teams real-time context

  • Built on scale and trust

What makes Twilio different

Twilio is one of the first and only Customer Engagement Platforms to bring contextual data, communications tools, and AI together in a single platform. We make it easy for businesses to personalize every step of a customer’s unique journey.

  • Network
    One-platform ecosystem

    Twilio’s CEP includes the leading CDP and CPaaS solutions, along with powerful interoperability and a robust partner ecosystem.

  • People shaking hands
    Trusted and transparent

    Seamlessly integrating compliance, security, and data privacy across the customer experience with a trust-first platform.

  • Award Ribbon
    Built for builders

    10 million (and counting) developers are building uniquely personal customer interactions with speed, agility, and scale.

  • Planet with orbit
    Enterprise scale and global reach

    Powering over 14 trillion customer engagement API calls across every corner of the globe for 36% of the Forbes Global 2000.

  • Lightbulb idea
    Open and extensible by design

    Offering flexible APIs as well as out-of-the-box, yet programmable, solutions to orchestrate powerful customer interactions with agility.

  • Desktop computer with developer documentation
    Real-time customer data

    Activate more precise experiences at scale with the leading customer data platform.

Leverage Twilio’s scalability and reliability

19.9 billion +

voice calls

167 billion +

messages sent or received

1.9 trillion +

emails sent

4.8 billion +

customer verifications

*The above stats are from January 2023-December 2023

Analyst reports

See what analysts are saying about Twilio as a CPaaS and CDP leader.

Analyst report

Twilio named a Leader in the 2024 Gartner® Magic Quadrant™ for CPaaS

Analyst report

Twilio Named a Leader in 2023 IDC CPaaS MarketScape Report

Analyst report

Twilio named a Leader in the 2023-24 Omdia CPaaS Universe

Analyst report

Twilio named a Leader in the IDC CDP Market Scape for Financial Services Industry 2023

Simple, flexible pricing options

  • Pay-as-you-go

    Simple usage‑based pricing means you don’t get locked into big contracts.

  • Volume discounts

    Discounts trigger as your usage grows, so you always get a fair price.

  • Committed‑use discounts

    Talk with our sales team for access to deeper discounts when you commit to usage.

We have the trust. We have the simplicity. We have the scale.

User selection

Simplify complexity

Whether its regulation, telco relationships, ethical use of AI, or the actual implementation Twilio simplifies the complexity of making customer engagement happen.

Bar graph with arrow showing an increase

Accelerated time to value

Get up and running in days not months. Transparent pay-as-you-go pricing so you can scale up as you need.

Award Ribbon

Market visionary

We have been named a leader in the Magic Quadrant for the CPaaS market by Gartner and the #1 Customer Data Platform (CDP) for 2022 market share by IDC.

Know every customer individually, engage personally

Get started on a proof-of-concept that you can scale—no credit card required—or work with more than 2,000 technology partners to help implement Twilio’s solutions.

Start for free Explore our partners