Is Trump Still ‘Ratings Viagra’ for Cable News? | Analysis

CNN and MSNBC are struggling to draw the same surge of viewers they saw in 2017

(Getty Images/Christopher Smith for TheWrap)
(Getty Images/Christopher Smith for TheWrap)

Donald Trump’s return to the White House has been a boon to cable news ratings, but the blessings have not been distributed equally. 

Fox News has continued its remarkable dominance in cable news, rising to 3.1 million viewers in prime time in February compared to 2.8 million in January. 

Meanwhile, rivals MSNBC and CNN have also recorded gains, but off a much smaller base and after dramatic losses in the wake of the Nov. 4 election.

“He’s been ratings Viagra, again,” one MSNBC producer told TheWrap. “We have seen a noticeable jump [in viewership] since the inauguration.”

Still, while Trump 2.0

Comments