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The foray into e-commerce marks an evolution for a platform that had been known primarily as a place to endlessly scroll through frothy short-form videos.

"I don't think it helped scrolling TikTok and not talking about how I felt."

A scroll through Thompson's LinkedIn history reveals that many were angry about denied claims.

I went there the day after the election when I was feeling suffocated by politics, the news, doom scrolling, social media and everything.

But, for those who spend more time than they'd like to admit scrolling through TikTok, these names are likely to be all over their For You Page.