differentiation

Yet, the market is not without its challenges — rising prices, environmental concerns and the need for differentiation have put pressure on producers to innovate.

I was venturing beyond where I had always belonged, walking the lonely path of differentiation — unmoored and unsure of where it might take me.

My eldest child had the good fortune to be in a small program within her public school, open to all until the spaces were filled, that solved much of the differentiation problem.

Branding became essential to the differentiation that would earn the easy recognition and loyalty of customers, though labels about the purity of contents or lack thereof didn’t matter in this former landscape.

Such differentiation and a commitment for the long haul will be critical, he says, to winning rural India and cracking that incremental $200bn market opportunity.