Company Watch - Virgin Group.

For more company news, data and analysis, please go to: http://www.airguideonline.com/professional.htm Aug 14, 2006

Virgin Atlantic is always innovative. First there were individual movies, then masseurs and now meditation, but Richard Branson's airline is still at it regarding ideas. It now plans to introduce the world's first in-flight texting service, which will allow passengers to have questions answered on any topic at 35,000 feet. They will be able to text questions from their seat-back television screens to an existing land-based text answer service which promises to answer any question within minutes. On the way to New York you can ask for a recommended bar or the best way to your final destination. Maybe the latest cricket or football score. However, texting mates over the North Atlantic is still not with us although Air France is running a trial of technology that will enable passengers to use their mobile phones whilst flying in early 2007. Each question costs one pound to 63336. http://www.virgin-atlantic.com Aug 12, 2006

Virgin Atlantic Airways is introducing a new inflight texting service allowing passengers to send a question via their seatback IFE and receive an answer within minutes. The new feature, dubbed AQA (Any Question Answered), will be offered in cooperation with IssueBits of London. First there were movies, masseurs and meditation, but Richard Branson's Virgin Atlantic Airways says it has found a new answer to beating the boredom on long flights. Virgin said on Tuesday it planned to introduce the world's first in-flight texting service, which will allow passengers to have questions answered on any topic at 35,000 feet. Passengers will be able to text questions from their seat-back television screens to an existing land-based text answer service which promises to answer any question within minutes. Aug 10, 2006