test marketing

(Marketing) the use of a representative segment of a total market for experimental purposes, as to test a new product about to be launched or a price change

Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014

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References in periodicals archive ?

Beck's North America has announced the nationwide launch of Beck's Light, following a successful test marketing effort in Chicago, Miami, Denver and Rhode Island.

Beck's North America

Frito-Lay isn't saying if or when the Max line will be sold nationally, although typically it takes six to 12 months of test marketing before a decision is made.

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