sticker price
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Related to sticker price: list price
sticker price
n.
The list price for a product or service, especially an automobile.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
stick′er price`
n.
a retailer's full asking price, esp. on a new automobile, from which a discount is usu. given.
[1965–70]
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