soft sell

1 USE BOTH HARD-SELL AND SOFT-SELL TACTICS TO INFORM AND PERSUADE POTENTIAL CUSTOMERS.

"We think it's an excellent way to target and receive architects and interior designers as well as their clients and helps us to create a good first impression in a fun, soft-sell environment."

It's much better to have a soft-sell approach and even provide alternatives, as that will build the next point.

When it comes to animals, we prefer not to soft-sell and marginalize what we do--which is take an animal's life by killing it.

Built on previous research, the current study examined the following cultural values in viral video ads: group/consensus appeals, individual/independence appeals, soft-sell appeals, hard-sell appeals, veneration of elderly/traditional appeals, and modernity/youth appeals.

Social buck calls are also part of the soft-sell calling strategy.

This time, additional emphases were made in workshops on reading in the mother tongue about local culture, soft-sell strategies to promote literacy and more efficient library management, starting community reading centers, literature in the K-to-12 curriculum, storytelling, laughter yoga, and a creative writing workshop for students.

Her voice is warm and burnished with compassion on radio and TV voiceover spots for a health care provider, possibly the most melodic soft-sell ever.

They were afraid that this was simply the old proselytizing effort in a "soft-sell" guise.

Sure, the hard sell works well in this medium, too--especially with the ability to link to video messages--but the limited number of characters and the ability for the audience to re-tweet the messages that resonate the most with them personally is the ultimate soft-sell vehicle.

"I hear more stories about actors getting their first break through connections and being at the right place at the right time, but really what that is, is marketing - understanding who you are, your industry's landscape, and setting hard goals and crafting the soft-sell to get you there.