Sponsorship
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WNBA, Delta Expand Partnership With Sponsorship, Charter Flights
On Monday, the WNBA announced a multiyear partnership with Delta Air Lines, making Delta the league’s…
Minnesota Timberwolves Add Sezzle as Jersey Patch Sponsor
The Minnesota Timberwolves have signed fintech company Sezzle to a multiyear deal as a jersey sponsor ahead…
Man United to Feature Microsoft in Unique Back-of-Jersey Sponsorship
Manchester United is highlighting the partnership between Microsoft and Qualcomm both on and off the…
How 3 Brands are Flexing Their Creative Muscles at Paris 2024
Today’s guest op-ed is from Anaïs Guillemané Mootoosamy, Strategy Managing Director at W Conran Design, part…
Scrubs Maker Figs Bets on Team USA as Q2 Costs Rise
Medical scrubs maker Figs reported higher marketing costs in its quarterly financial report Thursday evening…
U.S. Olympic Sprinter Lands Charmin Deal After Porta Potty Mishap
U.S. sprinter Kendall Ellis faced what could have been a huge obstacle at the U.S. Olympic Track and Field…
Paris Poised to Eclipse London in Olympic Sponsor Hospitality
As Paris prepares to host this year’s Olympic Games—with the Eiffel Tower and Arc de Triomphe looming as…
Ally Becomes Founding Partner of Women’s 3-on-3 League Unrivaled
Ally Financial is adding Unrivaled, a new, 3-on-3 women’s basketball league co-founded by WNBA stars Breanna…
New Balance Partners With WNBA to Advance Women’s Sports
New Balance and the WNBA have inked a multiyear partnership to promote women’s sports through various…
Average Pro Team Sponsorship Value Nearing $1M, per Study
A new report finds that the average professional sports team sponsorship deal across seven featured North…
Man United and Snapdragon Unveil 2024-25 Home Jerseys
Manchester United revealed its new home jersey for the 2024-25 season on Monday, a shirt that features the…
UFC, Saudi Arabia Agree to Title Sponsorship of UFC 306 at Sphere
UFC has sold its first-ever event title sponsorship to an offshoot of the Saudi Arabian government, the…
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