Motorsport
F1 returning to Eleven in Poland amid Viaplay exit
Eleven Sports is continuing to profit from Viaplay's planned exit from Poland, after regaining rights in the country to Formula 1 motor racing.
Ferrari, Williams extend and expand with oil duo
Scuderia Ferrari has renewed its agreement with Shell, extending one of its most prominent technical and commercial relationships, while Formula 1 rival Williams Racing has signed an expanded deal with Gulf Oil.
Amex finalises F1 sponsorship upgrade
American Express has added a host of experiential rights to its Formula 1 sponsorship after finalising its upgrade from a regional deal to a multi-year global agreement.
Sainz signing helps fuel Kraken’s Williams expansion
Cryptocurrency exchange Kraken has expanded its sponsorship of F1’s Williams Racing in the wake of the team’s high-profile signing of Spanish driver Carlos Sainz.
AT&T adds on-car branding to Red Bull Racing deal
AT&T has announced an expansion to its sponsorship deal with Red Bull Racing that for the first time includes branding on the team car.
US investment firm Forest Road acquires Formula E team
ERT Formula E Team to be rebranded Kiro Race Co under takeover deal backed by Ares Management.
Supercars rejigs format ahead of new rights talks
Australia’s Supercars motorsport series will introduce a Finals Series in 2025 as it looks to ramp up interest ahead of the expiration of its rights deals with Foxtel and Seven.
IndyCar Texas street race to take in Cowboys, Rangers homes
The GP of Arlington will weave around the homes of the Dallas Cowboys and Texas Rangers, and is the latest move in motorsports in the US to get fans closer to the action.
F1 subject of fake Asian betting sponsor claim
Formula One has been the subject of false claims by an Asian online casino over a regional sponsorship deal, SportBusiness understands.
F1 secures landmark 10-year LVMH sponsorship
Formula 1 has secured the longest central sponsorship agreement in its history after finalising a 10-year contract with French luxury goods giant LVMH.
Nascar facing lawsuit over ‘monopolistic’ charter
Michael Jordan-owned 23XI Racing is one of two Nascar teams filing an antitrust lawsuit against the stock car-racing series over the “unfair” terms of its new charter proposals.
Bridgestone exits IOC deal to focus on motorsports
Bridgestone has become the latest Japanese brand to exit the IOC's Olympic Partner (TOP) programme, announcing in a statement that it is shifting its focus to ‘endemic motorsports platforms’ and ‘sustainable mobility’.
EXCLUSIVE: Marriott poised to extend Mercedes F1 deal
Marriott International is poised to extend its long-standing sponsorship agreement with the Mercedes Formula 1 team, SportBusiness can exclusively reveal.
Chiliz launches crypto sponsorship agency
Chiliz Group, the owners of the Socios fan token business, is launching Chiliz Sports, an independent agency to help cryptocurrency brands identify partnership opportunities with sports properties.
UBS sticks with Mercedes F1 after series bid fail
Swiss bank UBS has renewed its sponsorship of the Mercedes Formula 1 Team, despite missing out on a central deal with the motorsports series for next season
F1 nears LVMH deal that calls time on Rolex
Formula 1 is understood to be on the verge of a major new multi-brand sponsorship agreement with French luxury goods giant LVMH.
Honda lines up new lead sponsor after Repsol exit
Honda Racing has identified a prospective lead sponsor for its factory Honda MotoGP team after the announced exit of long-term title sponsor Repsol, SportBusiness understands.
XE axes remaining 2024 hosts, eyes new locations
Extreme E (XE), the electric off-road racing series, has scrapped the remaining races on the 2024 calendar, including a planned debut in the United States, and is evaluating how best to complete its final…