The England and Wales Cricket Board (ECB) has agreed a deal with Rise Worldwide for exclusive digital and virtual inventory sponsorship sales in India for select upcoming series being played in England.
The deal with Rise Worldwide, an Indian sports, lifestyle and entertainment company, covers five one-day international and three T20 matches between England and Australia in 2024, as well as five Test matches between India and England in 2025, and three ODIs and five T20s between England and India in 2026.
The ECB said the deal will give brands the chance to engage with Indian audiences on a deeper level and amplify their visibility. Rise Worldwide has a similar deal in place with Cricket Australia.