UK sports drink Lucozade has signed up England and Real Madrid player Jude Bellingham to star in a new TV commercial campaign as part of a multi-year agreement.
Bellingham will be the face of the multi-million pound ‘Bring the Energy’ TV campaign ahead of the player’s appearance in the Champions League final, June 1, at Wembley Stadium and for the England national team at Euro 2024 this summer in Germany.
The ambassador agreement adds to Lucozade’s 17-year relationship with the Football Association as the ‘Official Sports Drinks and hydration Partner’ of the England men’s and women’s senior football teams.
Bellingham joins the brand’s current portfolio of athletes, including heavyweight boxer Anthony Joshua, and England rugby player Marcus Smith.
