News
Orioles ends lengthy search for first jersey patch sponsor
The Baltimore Orioles of Major League Baseball has secured its first jersey patch sponsor in a deal with investment firm T. Rowe Price.
The multi-year sponsorship puts T
Bids invited for Fifa in-flight, in-ship rights
The IMG agency is once again the standout candidate to secure global in-flight and in-ship media rights to major Fifa tournaments after an invitation to tender (ITT) was issued
Top US agency UTA breaks into European football with Roof takeover
United Talent Agency, the US talent, sports and entertainment firm, has made significant inroads in European football, acquiring Germany’s biggest football agency, Roof, on the eve of the Uefa European Championships in the country.
Further acquisitions planned as ex-M&C Saatchi chiefs form agency
Former M&C Saatchi Sport and Entertainment senior executives Steve Martin and Jamie Wynne-Morgan are launching a new global agency, MSQ Sport+Entertainment, which is planning further acquisitions to build its capabilities “from the ground up”.
Uefa club competitions global agency RFP primed for launch
Uefa has opted to canvass the agency market again for global commercial rights sales to its flagship club competitions in a request for proposal process inviting bids over three or six seasons.
VaideBet terminates record Corinthians deal amid corruption probe
Just six months after announcing a record shirt sponsorship deal with Corinthians, online betting company VaideBet has ended the agreement amid an ongoing anti-corruption investigation involving the Brazilian football club.
Serie B looks to close domestic TV deals in week of talks
Lega Serie B is preparing for intense negotiations this week as it looks to bring an end to its stuttering domestic media rights sales process for the 2024-27 cycle.
Leverkusen builds on recent success with Niedax sleeve deal
In its first sponsorship announcement since completing its historic 2023-24 season, Bayer Leverkusen has upgraded its deal with cable management systems manufacturer Niedax Group.
Late Euro 2024 deals agreed in Japan with Wowow, Abema
Uefa has finalised its broadcast deals in major markets for the European Championships ahead of this Friday's kick-off, with a late deal secured by CAA Eleven with Japanese pay-television broadcaster Wowow and streaming platform Abema.
WBD ‘strikes 10-year US deal’ for French Open
Warner Bros. Discovery has reportedly agreed terms on a 10-year contract to broadcast the French Open in the US, thus ending a long-standing run on NBC Sports.
BeIN lands pay-TV rights in France to all Euro 2024, Euro 2028 matches
With less than a week to go until the start of Euro 2024, pay-TV operator beIN Sports has announced it has acquired the rights to show all matches in France from Uefa’s flagship international tournament i…
LTA nets domestic Tennis Channel deal, commercial revenues top £9m
The Lawn Tennis Association, the sport's UK governing body, has signed a comprehensive four-year domestic media rights agreement with the specialist Tennis Channel
Studhalter US sanctions list removal affords Highlight ‘legal certainty’
Highlight Communications, the parent company of the Team Marketing agency, has been delivered a boost with the removal of major investor Alexander Studhalter from the US Office of Foreign Assets sanctions…
LFP ramps up work on ‘Plan B’ in-house channel project
France’s Professional Football League (LFP) continues to ready a back-up plan to launch its own league channel with details of the model behind the proposed subscription service emerging this week.
NCAA on-field sponsors ‘start of trend’ to open up new revenues
More US colleges are set to seek new revenue streams after the National Collegiate Athletics Association (NCAA) announced it will allow sponsor advertising on football fields for regular-season games in…
EOC president slams World Athletics’ Olympic prize money move as ‘discriminatory’
World Athletics’ plans to award prize money for gold medalists at the Olympic Games have been described as “discriminatory” by Spyros Capralos, president of the European Olympic Committees.
Premier League to trial new financial rules alongside PSR
Premier League clubs have agreed to trial two new sets of financial regulations next season to run alongside the league’s Profit and Sustainability Rules (PSR) but rejected changes to the existing PSR s…
GolTV termination vote leaves Ecuadorian clubs seeking new broadcaster
GolTV's 10-year domestic rights deal for Ecuador’s top-tier two leagues has been ripped up with four years still to run after the pay-television broadcaster failed to meet payment deadlines.
PCB launches international rights tender
The Pakistan Cricket Board has launched an invitation to tender for its international media rights, having struggled to strike long-term agreements in key territories since its previous deals expired at the end of 2023.
Lacoste pays up for premium Roland Garros extension
French sports brand Lacoste has extended its ‘Premium Partner’ agreement with Roland Garros until 2030 in what is understood to be the most expensive outfitter deal among the four tennis grand slams.