North America

Multi-sport
Events

An American 2034 Games is expected to raise just shy of $4bn in revenue, as the IOC prepares to discuss the future Games plan
Football
Sponsorship & Marketing

German workwear brand Engelbert Strauss has signalled its intention to move into the Americas by agreeing a multi-year sponsorship deal with the Federación Mexicana de Fútbol (FMF) on the eve of the C…
Baseball
Sponsorship & Marketing

The Baltimore Orioles of Major League Baseball has secured its first jersey patch sponsor in a deal with investment firm T. Rowe Price. The multi-year sponsorship puts T
Tennis
Media

Warner Bros. Discovery has reportedly agreed terms on a 10-year contract to broadcast the French Open in the US, thus ending a long-standing run on NBC Sports.
American Football
Sponsorship & Marketing

More US colleges are set to seek new revenue streams after the National Collegiate Athletics Association (NCAA) announced it will allow sponsor advertising on football fields for regular-season games in…
Ice Hockey
Media

Amazon's impending entrance into live ice hockey broadcasting is to be complemented with a behind-the-scenes docuseries focused on some of the National Hockey League's top players.
Olympic Games
Industry Moves

The organising committee for the 2028 Los Angeles Olympics and Paralympics has finally filled its chief executive void, with Reynold Hoover the third person to take on the role.
Tennis
Industry Moves

Portia Archer, a senior US sports and media executive, has today (Wednesday) been named as the new chief executive of the Women’s Tennis Association.
Golf
Sponsorship & Marketing

All tournaments on the PGA Tour now have a title sponsor for the ongoing 2024 season, after Isco Industries, a piping solutions provider, acquired naming rights for the top event in Kentucky
Cricket
Sponsorship & Marketing

Mumbai Indians-owned MI New York has signed Accenture as its front-of-shirt sponsor in the latest signal of the upward trajectory of Major League Cricket (MLC).
Ice Hockey
Sponsorship & Marketing

Budweiser is back as an official beer of the National Hockey League in Canada after a two-year hiatus, while the league's sales process is live to fill the same category in the US market.
College Sports
Sponsorship & Marketing

Two Circles has continued its US market push under new ownership with the creation of a business vertical to help maximise the value of college sports athletes’ name, image and likeness (NIL) rights.
Football
Media

The Uefa Champions League final was the third most-watched on record in homes across the United States, while also setting a new milestone for Paramount+, the streaming service.
Baseball
Media

A deal will also reportedly involve FanDuel-related programming for Diamond channels, the resale of Diamond’s streaming service to fans and an equity stake in the company.
Baseball
Sponsorship & Marketing

Zoom Workplace has been announced as Major League Baseball's presenting partner for the 2024 London Series, a two-game series between the New York Mets and Philadelphia Phillies at London Stadium June…
Baseball
Licensing & Merchandising

OneTeam Partners, the company working with US player unions to derive value from group licensing rights, has created an international venture with the Major League Baseball Players Association (MLBPA).
Cricket
Media

Sports streaming service FuboTV has agreed a deal with Willow by Cricbuzz to offer streaming and on-demand cricket on its service ahead of next month's ICC men's T20 World Cup
Football
Events

Canada's professional women's football league has been unveiled as the Northern Super League, which will kick off in April 2025 with six founding member clubs during a challenging time for club football in the country.