North America
Cincinnati creates in-house unit for sponsorship sales
The University of Cincinnati (UC) has become the latest top college in the United States to bring its sponsorship sales in-house.
Visit Nayarit furthers US sport push with Lakers
Mexican tourism board Visit Nayarit has continued its push into US sport by striking a sponsorship deal with the Los Angeles Lakers
Paris 2024 boosts Comcast’s Q3 financials
Comcast has reported a near $2bn uplift in quarterly total revenue, year-on-year, aided by what chairman and CEO, Brian Roberts, described as an “incredibly successful Paris Summer Olympics”
LA28 brings in Nike’s Slusher to drive revenues
The commercial programme for the Los Angeles 2028 Olympic Games is to be spearheaded by former Nike executive John Slusher.
Eagle Football planning $1.1bn recap ahead of US IPO
Eagle Football Holdings (EFH), the multi-club ownership group run by American entrepreneur John Textor, has announced plans for a $1.1bn (€1bn) recapitalisation ahead of a New York Stock Exchange flotation next year.
Hisense kickstarts Fifa Club World Cup sponsorship sales
Hisense has become the first brand to sponsor the 2025 Fifa Club World Cup, kickstarting the commercial programme for the competition that has so far failed to catch fire.
PWHL engages Deep Blue for commercial development
Ahead of the start of its second season, the PWHL is looking for commercial development with the help of Deep Blue Sports + Entertainment.
Cosm deals with NFL for ‘shared reality’ game rights
Cosm, the immersive technology and entertainment company, has reached an enhanced agreement with the National Football League to show live matches for the rest of the 2024 season.
Islanders signs AI-focused helmet deal with Viam
The New York Islanders of the NHL has agreed a helmet sponsorship deal with engineering platform Viam that will look to use artificial intelligence, data and automation to unlock efficiencies in the team’s UBS Arena.
Coinbase builds on central NBA deal with Warriors sponsorship
Cryptocurrency platform Coinbase has furthered its presence in the National Basketball Association (NBA) via a deal with the Golden State Warriors despite the franchise's previous agreement with now-bankrupt …
TKO to buy IMG, PBR, On Location for $3.25bn
Endeavor Group is to sell three of its major businesses, including the IMG agency, to TKO, the entity it spun off last year to house WWE and UFC and listed on the New York Stock Exchange.
WNBA Finals break TV record in overtime
The Women’s National Basketball Association achieved record peak and average ratings with its five-game Finals this month.
Fubo to offer standalone subscriptions
Amid a turbulent time for sports television bundles in the United States, streaming platform Fubo announced today (Tuesday) that it is launching standalone subscription services
Nike deal takes NBA income to new heights
Nike has renewed its comprehensive marketing partnership with the National Basketball Association in a deal reportedly worth significantly more than the previous sponsorship and licensing deal with the…
WTT makes move into US with Vegas Grand Smash
Taking place from July 3-13, the US Smash represents the first WTT Series event to be held in the United States
Macron replaces Castore as USA Rugby kit supplier
A deal with USA Rugby marks the latest contract win for Macron, after the Italian sportswear firm struck a multi-year agreement with the national governing body.
Shapiro details UFC vision before TKO-ESPN talks
TKO’s preference is for Ultimate Fighting Championship (UFC) to remain on ESPN screens in the US beyond 2025, but the make-up of any new contract is likely to look very different to the existing deal with more fights on network TV targeted.
TNT takes equity in rights deal with 3×3’s Unrivaled
TNT Sports has reached a multi-year media rights deal with Unrivaled, the new US women’s professional basketball league, investing in the league and becoming an equity partner.