Europe
DAZN finalises Serie A rights deal in DACH
DAZN has renewed its Serie A rights in Germany and Austria while also acquiring rights in Switzerland for the next three years, in a deal agreed by the assembly of governing body Lega Serie A in December
Engelbert Strauss signals Americas push with Mexican FA deal
German workwear brand Engelbert Strauss has signalled its intention to move into the Americas by agreeing a multi-year sponsorship deal with the Federación Mexicana de Fútbol (FMF) on the eve of the C…
Top US agency UTA breaks into European football with Roof takeover
United Talent Agency, the US talent, sports and entertainment firm, has made significant inroads in European football, acquiring Germany’s biggest football agency, Roof, on the eve of the Uefa European Championships in the country.
Serie B looks to close domestic TV deals in week of talks
Lega Serie B is preparing for intense negotiations this week as it looks to bring an end to its stuttering domestic media rights sales process for the 2024-27 cycle.
Leverkusen builds on recent success with Niedax sleeve deal
In its first sponsorship announcement since completing its historic 2023-24 season, Bayer Leverkusen has upgraded its deal with cable management systems manufacturer Niedax Group.
BeIN lands pay-TV rights in France to all Euro 2024, Euro 2028 matches
With less than a week to go until the start of Euro 2024, pay-TV operator beIN Sports has announced it has acquired the rights to show all matches in France from Uefa’s flagship international tournament i…
LTA nets domestic Tennis Channel deal, commercial revenues top £9m
The Lawn Tennis Association, the sport's UK governing body, has signed a comprehensive four-year domestic media rights agreement with the specialist Tennis Channel
LFP ramps up work on ‘Plan B’ in-house channel project
France’s Professional Football League (LFP) continues to ready a back-up plan to launch its own league channel with details of the model behind the proposed subscription service emerging this week.
EOC president slams World Athletics’ Olympic prize money move as ‘discriminatory’
World Athletics’ plans to award prize money for gold medalists at the Olympic Games have been described as “discriminatory” by Spyros Capralos, president of the European Olympic Committees.
Premier League to trial new financial rules alongside PSR
Premier League clubs have agreed to trial two new sets of financial regulations next season to run alongside the league’s Profit and Sustainability Rules (PSR) but rejected changes to the existing PSR s…
Lacoste pays up for premium Roland Garros extension
French sports brand Lacoste has extended its ‘Premium Partner’ agreement with Roland Garros until 2030 in what is understood to be the most expensive outfitter deal among the four tennis grand slams.
Premier Sports, BBC net Scottish Cup extension
Premier Sports and BBC Scotland have retained Scottish Cup rights after striking new five-year deals that afford the pay-TV broadcaster a slight increase in match picks.
Lyon sells LDLC Arena to former owner Aulas in €160m deal
Ligue 1 club Olympique Lyonnais (OL) has announced the sale of the LDLC Arena, its basketball and entertainment venue, to former president Jean-Michel Aulas
SPFL sells bundle of 20 matches to Premier Sports
The Scottish Premiership will enjoy a marked increase in pay-television coverage from next season onwards after Premier Sports secured domestic rights to 20 matches excluded from the main contract with…
Cyta to manage PrimeTel sports rights in wider distribution pact
PrimeTel has renewed a content distribution deal and ceded the management of its sports rights to fellow telco Cyta in a shake-up of the Cypriot market
Man City launches legal fight over Premier League commercial rules
Manchester City has launched unprecedented legal action against the Premier League over its Associated Party Transaction (APT) rules in a move that is likely to provoke major conflict with other top-flight…
AS Monaco extends with Triangle Intérim, lands ComAve e-commerce deal
AS Monaco has extended its sponsorship deal with Triangle Intérim Solutions RH and become the first Ligue 1 club to announce a deal with e-commerce platform ComAve.
BeIN has prized LaLiga rights locked up in France
BeIN Sports France's hold of exclusive LaLiga rights comes with the property sure to enjoy a surge in interest in Kylian Mbappé’s home country following his high-profile move to Real Madrid.