A wide gamut of people including common people with not an idea of portfolio management are lured in to moneymaking with ease.
They want to enjoy capital appreciation apart from hedge against inflation. Investors have an infinite range of securities to choose from.
Apart from the dilemma of risk and return they also face the difficult question of how much to invest and in which share.
Sharpes optimization model pulls the investors out of this dilemma. The model is easier to understand and also requires less calculation on the part of the investor