Object-oriented analysis and design (OOAD) is a popular approach for analyzing, designing, and developing applications using the object-oriented paradigm. It involves modeling a system as a group of interacting objects at various levels of abstraction. Key concepts in OOAD include objects, classes, attributes, methods, encapsulation, inheritance, polymorphism, and relationships like association, aggregation, and composition. Common OOAD techniques include use case diagrams, which show interactions between actors and the system, and class diagrams, which describe the structure and behavior of system objects and their relationships.