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Chapter 22 Managing Personal Communications - Direct and Database Marketing and Personal Selling 100% found this document usefulKotler 20 Managing Mass Communications Advertising, Sales Promotions, Events and Experiences, and Public Relations 0% found this document usefulChapter 21 Managing Digital Communications Online, Social Media, and Mobile 0% found this document usefulKotler 17 Designing & Managing Integrated Marketing Channels 100% found this document usefulClass: Bba 8 0% found this document usefulQuantitative Approach and Comtemporary Approcah 0% found this document usefulCase Harley-Davidson 0% found this document usefulCase Google 0% found this document usefulCase Airbnb 0% found this document usefulCase Microsoft 0% found this document usefulChapter 16 Developing Pricing Strategies and Programs 0% found this document useful