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Crafting Messages For Electronic Media

Crafting Messages for Electronic Media Memos and letters E-mail Instant messaging (IM) Text messaging blogs podcasts stand-out from e-mail messages. Practice email etiquette - Send necessary messages - Avoid unnecessary copies - Respect chain of command.

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Yuvashree Sundar
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134 views22 pages

Crafting Messages For Electronic Media

Crafting Messages for Electronic Media Memos and letters E-mail Instant messaging (IM) Text messaging blogs podcasts stand-out from e-mail messages. Practice email etiquette - Send necessary messages - Avoid unnecessary copies - Respect chain of command.

Uploaded by

Yuvashree Sundar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Crafting Messages for Electronic Media

Prentice Hall, 2008

Excellence in Business Communication, 8e

Chapter 7 - 1

Media for Brief Messages


Memos and letters E-mail Instant messaging (IM) Text messaging Blogs Podcasts
Excellence in Business Communication, 8e Chapter 7 - 2

Prentice Hall, 2008

E-Media vs. Print Media


Social Media Memos and Letters

Enable Global Communication Make A Formal Impression Expedite Message Responses Follow Legal Requirements Promote Internet Distribution Stand-Out From E-Messages
Prentice Hall, 2008
Excellence in Business Communication, 8e Chapter 7 - 3

E-Mail in Business Communication


Overall quality Confidentiality Legal issues Network security E-mail hygiene

Prentice Hall, 2008

Excellence in Business Communication, 8e

Chapter 7 - 4

Three-Step Process for E-Mail


Planning Writing Completing

Prentice Hall, 2008

Excellence in Business Communication, 8e

Chapter 7 - 5

Planning E-Mail Messages


Practice email etiquette
Send necessary messages Avoid unnecessary copies Respect chain of command

Prentice Hall, 2008

Excellence in Business Communication, 8e

Chapter 7 - 6

E-Mail in the Workplace


Observe writing rules Aim for high-quality Enhance your career Avoid legal problems

Prentice Hall, 2008

Excellence in Business Communication, 8e

Chapter 7 - 7

Writing E-Mail Messages


Composing effective subject lines Keeping your emotions under control

Prentice Hall, 2008

Excellence in Business Communication, 8e

Chapter 7 - 8

Completing E-Mail Messages


Revision Production Proofreading Personalization Distribution

Prentice Hall, 2008

Excellence in Business Communication, 8e

Chapter 7 - 9

Instant Messaging and Text Messaging


Computer-based technology
Routine communication Online meeting exchanges Internal communication

Phone-based technology
Person-to-person communication Marketing messages Entertainment applications
Prentice Hall, 2008
Excellence in Business Communication, 8e Chapter 7 - 10

Business IM Benefits
Rapid response Reduced costs Conversational aspects Wide availability

Prentice Hall, 2008

Excellence in Business Communication, 8e

Chapter 7 - 11

Business IM Concerns
Security and privacy User identification Message logging Incompatible systems

Prentice Hall, 2008

Excellence in Business Communication, 8e

Chapter 7 - 12

Three-Step IM Process
Planning
Conversational tone Overall exchange Coherent and complete

Writing
Minimize acronyms Practice good etiquette Stay professional

Completing
Revising Proofreading sending
Prentice Hall, 2008
Excellence in Business Communication, 8e Chapter 7 - 13

Effective Workplace IM
Schedule usage Protect confidential information Avoid personal messages Limit impromptu meetings Avoid complicated messages Minimize multiple conversations Maintain SPIM filters
Prentice Hall, 2008
Excellence in Business Communication, 8e Chapter 7 - 14

Effective Business Blogs


Use a personal style and authentic format Deliver new information quickly Include interesting topics Encourage audience participation

Prentice Hall, 2008

Excellence in Business Communication, 8e

Chapter 7 - 15

Using Blogs in Business


Project Management Team communication Company News Customer Support Public Relations Media Relations Employee recruiting
Prentice Hall, 2008

Policies and Issues Crisis Communication Market Research Brainstorming Viral Marketing E-mail replacement News syndication
Chapter 7 - 16

Excellence in Business Communication, 8e

Three-Step Blog Process


Planning
Audience Purpose scope

Writing
Content Style Information

Completing
Evaluate Proofread Post
Prentice Hall, 2008
Excellence in Business Communication, 8e Chapter 7 - 17

Using Podcasts in Business


Audio-video Training sessions Product brochures Virtual tours

Prentice Hall, 2008

Excellence in Business Communication, 8e

Chapter 7 - 18

Three-Step Podcast Process


Planning
Analyze situation Gather information Organize material

Writing
Previews/reviews Transitions Scripts/outlines

Completing
Revise Rehearse Record
Prentice Hall, 2008
Excellence in Business Communication, 8e Chapter 7 - 19

The Podcasting System


The basics
Microphone Sound card Recording software

Advanced options
Audio processor A mixer Better microphone Improved recording/editing software
Excellence in Business Communication, 8e Chapter 7 - 20

Prentice Hall, 2008

Distributing Blog and Podcast Content


Syndication Aggregators or newsreaders Podcatchers

Prentice Hall, 2008

Excellence in Business Communication, 8e

Chapter 7 - 21

Connecting with Audiences


Feed capabilities Directories Tagging Blogrolls Trackbacks

Prentice Hall, 2008

Excellence in Business Communication, 8e

Chapter 7 - 22

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