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    Tata

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    Abhinav Ag
    The document provides an overview of the Tata Group, a large Indian conglomerate. It details the group's founding in 1868, sectors of operation including engineering, materials, services, and consumer products. The group has a presence in over 100 countries and revenues of $62.5 billion. Key strategies mentioned include global expansion through acquisitions, maintaining low costs, and investing in R&D. The group aims to provide high quality, low cost products and services globally.

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    Tata

    Uploaded by

    Abhinav Ag
    86 views25 pages
    The document provides an overview of the Tata Group, a large Indian conglomerate. It details the group's founding in 1868, sectors of operation including engineering, materials, services, and consumer products. The group has a presence in over 100 countries and revenues of $62.5 billion. Key strategies mentioned include global expansion through acquisitions, maintaining low costs, and investing in R&D. The group aims to provide high quality, low cost products and services globally.

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    The document provides an overview of the Tata Group, a large Indian conglomerate. It details the group's founding in 1868, sectors of operation including engineering, materials, services, and consumer products. The group has a presence in over 100 countries and revenues of $62.5 billion. Key strategies mentioned include global expansion through acquisitions, maintaining low costs, and investing in R&D. The group aims to provide high quality, low cost products and services globally.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    86 views25 pages

    Tata

    Uploaded by

    Abhinav Ag
    The document provides an overview of the Tata Group, a large Indian conglomerate. It details the group's founding in 1868, sectors of operation including engineering, materials, services, and consumer products. The group has a presence in over 100 countries and revenues of $62.5 billion. Key strategies mentioned include global expansion through acquisitions, maintaining low costs, and investing in R&D. The group aims to provide high quality, low cost products and services globally.

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    You are on page 1of 25

    LEADERSHIP WITH TRUST

    CONTENTS
    1.

    2.
    3. 4. 5.

    6. 7.

    Fact file Core values Mission and vision Business sectors Products and services for consumers and businesses Mergers and acquisitions Ranks achieved

    8. Innovation overview 9. Career skills 10. Leadership and learning 11. SWOT analysis 12. Current strategies 13. Conclusion

    FOUNDER AND CHAIRMAN


    Established by Jamsetji Tata in 1868. HeadquartersMumbai and Navi Mumbai, Maharastra, India Ratan N Tata is the chairman of Tata Sons, the Tata promoter company. RevenueUS$- 62.5 billion(Feb 2008) Employees350,000 (2008) Brand Finance, a UK-based consultancy firm, recently valued the Tata brand at $11.4 billion and ranked it 57th among the worlds Top 100 brands. Businessweek magazine ranked Tata sixth among the Worlds Most Innovative Companies and the Reputation Institute, USA, recently rated it as the Worlds Sixth Most Reputed Firm.

    CORE VALUES
    Integrity Spirit Agility Passion for excellence Unity

    Mission: to be a competitive value provider in international business for Group companies and all our partners. Vision: Become a globally networked enterprise seizing opportunities worldwide to generate USD 25 million annual profits by 2008.

    BUSINESS SECTORS
    Tata companies operates in seven business sectors. The total revenue of Tata companies, taken together, was $62.5 billion (around Rs251,543 crore) in 2007-08, with 61 per cent of this coming from business outside India, and they employ around 350,000 people worldwide. The Tata name has been respected in India for 140 years for its adherence to strong values and business ethics. There are 27 publicly listed Tata enterprises and they have a combined market capitalisation of some $60 billion, and a shareholder base of 3.2 million.

    Information systems and communications

    The Tata group has well-established enterprises in the fields of software and other information systems, telecommunications and industrial automation.

    E.g nelito systems, tata technologies (10) tata sky, virgin mobile India(7)

    Engineering
    The Tata group has a robust presence in engineering, with operations in automobiles and auto components and a variety of other engineering products and services. E.g Automotive: jaguar land rover, tata motors(25) Engineering: voltas, TCE consulting engineers (5)

    Materials
    The Tata group is among the global leaders in this business sector, with operations in steel and composites. E.g Metals: corus, natsteel asia (16) Composites: tata advanced materials

    Services
    The Tata group has widespread interests in the hospitality business, as also in insurance, realty and financial and other services. E.g Hotels, property development: Indian hotels, tata housing development company (5) Financial services: tata capital, tata financial services (6) Other services: tata strategic mgt group, tata quality mgt services (5)

    Energy

    The Tata group is a significant player in power generation and is also involved in the oil and gas segment. E.g Energy: north delhi power, tata BP solar (6)

    Consumer Products

    The Tata group has a strong and longstanding business in watches and jewellery, and a growing presence in the retail industry. E.g Consumer products: titan industries, Tetley group (15)

    Chemicals

    The Tata group is one of the largest producers of soda ash in the world. Additionally, it has interests in fertilisers and in the pharmaceuticals business. E.g Chemicals: tata pigments, general chemical industrial products (7)

    Products and Services for CONSUMERS


    Agriculture Automobiles Beverages

    Charter flights DTH television Holiday homes


    Jewellery

    Cooling appliances Financial services Hotels


    Leather

    Crockery Food Housing


    Retail

    Solar appliances Telecommunicat Watches and ions clocks

    Products and Services for BUSINESSES


    Advanced composites Automotive industry Chemicals Defence E-trading Financial services Hospitality Aerospace Beverages Agricultural products Books

    Construction Design services Energy Food products


    Industrial equipment

    Consultancy E-learning Engineering Funding


    IT

    MERGERS AND AQUISITIONS

    TATA communications (formerly VSNL) acquired CEC (China enterprises communication) with 50 % stake in June 2008. TATA motors acquired jaguar and land rovers (UK based) with a value of $ 2.3 billion in March 2008. Telco construction equipment company acquired Hughes telecom India (Spain based) with 79% stake in March 2008.

    RANKS ACHIEVED
    TATA Steel TATA Motors 6th largest steel maker in the world. among the top five commercial vehicle manufacturers in the world

    TCS
    TATA Tea TATA Chemicals TATA Communications

    leading global software company


    second largest branded tea company in the world worlds second largest manufacturer of soda ash worlds largest wholesale voice carriers

    INNOVATION OVERVIEW
    A number of initiatives have been launched to spread the message of innovation and recognise innovators: Tata Group Innovation Forum (TGIF) Innovation workshops Tata Innovation Day Tata Innovation Mission Thought leadership Innovation awards Technology and research clusters Business excellence

    Research orientation and partnerships:

    The Tata Group invests in building outstanding research facilities and forging partnerships with academic and research organisations in order to encourage creative thinking and find innovative solutions that improve our quality of life.

    TATA Careerscape
    an extraordinary The Tata group is one range of disciplines of the worlds largest private-sector business management employers skills Inter-company mobility Continuous improvement

    STRATEGIC LEADERSHIP AND LEARNING

    TAS: This managerial development programme was conceived by JRD Tata, the late chairman of the Tata group, in the 1950s. TMTC: The Tata Management Training Centre, set in a lush campus in Pune in western India, helps group professionals add to their knowledge bank. Tata Business Leadership Award: Initiated in 2004, this an annual business school event organised by the Tata group. It offers students from select management institutions a unique opportunity to compete with the brightest and display their business acumen.

    SWOT Analysis
    Strengths: resources and capabilities (People and Raw Material) vast experience (steel and automobiles) The business model. (TBEM is a model determining the quality movement in the group). Weaknesses: Distribution value chain innovation macro environment in order to serve the global markets with high quality and low price.

    Opportunities new markets exports Acquisitions e.g jaguar and land rover

    Threats Indias recent mergers of global markets E.g Vodafone, Reliance

    CURRENT STRATEGIES
    Expending globally (globalization strategy) acquiring other companies in different countries No frill strategy; a low frill strategy combine a low price and low value added, low perceived product/services benefits and a focus on a price sensitive market segment. maintain the cost of raw materials as lowest as possible and to achieve the lowest cost of final products invested a huge amount in research and development in order to achieve the highest degree of quality at the lowest price

    News update: (April 12, 09) tata motors presents new buses, TATA motors marcopolo limited, a joint venture of TATA motors and marcopolo of Brazil introduced its starbus range of buses in Punjab. These will be manufactured at Dharwad in Karnataka and will be sold to customers as fully built coaches. CONCLUSION: In the whole; the group is acquiring the different strategy in the different market, in the home country Tatas strategies are same as to cost leadership and differentiations.

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