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Data Preparation and Analysis Final

The document discusses the process of data preparation and analysis. It involves checking questionnaires for completeness, editing data, coding responses, transcribing data, cleaning data by checking for errors and inconsistencies, and making adjustments to ensure the sample represents the overall population. The goals are to put the raw data into a form that can be analyzed and to plan analyses based on the type of research question asked and the nature of the data.

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kuldeep_0405
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197 views14 pages

Data Preparation and Analysis Final

The document discusses the process of data preparation and analysis. It involves checking questionnaires for completeness, editing data, coding responses, transcribing data, cleaning data by checking for errors and inconsistencies, and making adjustments to ensure the sample represents the overall population. The goals are to put the raw data into a form that can be analyzed and to plan analyses based on the type of research question asked and the nature of the data.

Uploaded by

kuldeep_0405
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Data Preparation and Analysis

Data Preparation and Analysis


Data Preparation

The steps necessary to convert data from a raw

form to a form which allows for analysis Steps in the Process Check Questionnaires Edit data Code Data Transcribe data Clean data Adjust data

Data Preparation and Analysis


Checking Questionnaires Insure you have all the questionnaires What makes a questionnaire unsusable? Incomplete questionnaires Questionable patterns of response Unusual patterns Were skip patterns followed? No variance in response Questionnaires physically incomplete

Data Preparation and Analysis


Questionnaire received after the cut-off date Questionnaire answered by someone who did not qualify

to be sample member Calculation of response rate Rate = (Contact (termination+rejection))/Contact

Data Preparation and Analysis


Editing Unsatisfactory Responses Unsatisfactory responses Poor recording Inconsistencies Difficult interpretation Words Marks for scale Dealing with unsatisfactory responses Recontact respondent Assign a missing value Discard record

Data Preparation and Analysis


Development of Data Coding
Coding The process of assigning a number to each

possible response to a question Coding questions A codebook SPSS vs EXCEL Missing data Coding of open ended responses Review all responses Develop structure Assign codes Enter data into datafile

Data Preparation and Analysis


Transcribing Data
Data Transcription The process of transferring coded data to

permanent storage Options Manual data entry Optical scanning

Data Preparation and Analysis


Data Cleaning
Data Cleaning The process of ensuring that all responses fall

within allowable ranges Example - gender Out-of-range checks Frequency tables Consistency checks Skip patterns

Data Preparation and Analysis


Missing Data Ignore Estimation

Substitute a neutral response


Imputation (remove)

Data Preparation and Analysis


Data Adjustment Data adjustment is often necessary to ensure that the sample data can be generalized to the population of interest Check for sample representativeness Options Data weighting Variable re-specification Data recoding Creating dummy variables Scale transformation Standardizing variables

Data Preparation and Analysis


Getting Ready to Answer the Management Question
The Translation Process

From Observation to Management Question


From Management Question to Marketing Management

Question From Marketing Management Question to Research Question From Research Question to Hypothesis From Research Question to Data Analysis Depends on the type of question

Data Preparation and Analysis


Planning for Data Analysis What has gone on before? Model Research question Research design The key questions What kind of question have you asked? Descriptive versus inferential? Causal or non-causal? Differences or relationships

Data Preparation and Analysis


What kind of data do you have Primary scales of measurement? Independent variable, Dependent variable?

Causal versus non-causal

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