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    Social Marketing & Celebrities Endorsement: Palkesh.B.Prajapati M.B.A. Sem - 3

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    deepak_gupta_57
    This document presents information on social marketing and celebrity endorsements. It defines social advertising as using advertising concepts and techniques to promote socially beneficial ideas and causes. Celebrities are described as people with public recognition who can influence public life. Examples are given of celebrities endorsing social causes like polio prevention, tuberculosis testing, and eye donation. Key aspects of selecting celebrities are that there should be a good relationship between the celebrity's personality and the message to increase effectiveness. Some successful social advertising campaigns are also noted that do not use celebrities. In conclusion, social advertising can greatly benefit society but requires careful design and funding to create impactful campaigns.

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    Social Marketing & Celebrities Endorsement: Palkesh.B.Prajapati M.B.A. Sem - 3

    Uploaded by

    deepak_gupta_57
    38 views23 pages
    This document presents information on social marketing and celebrity endorsements. It defines social advertising as using advertising concepts and techniques to promote socially beneficial ideas and causes. Celebrities are described as people with public recognition who can influence public life. Examples are given of celebrities endorsing social causes like polio prevention, tuberculosis testing, and eye donation. Key aspects of selecting celebrities are that there should be a good relationship between the celebrity's personality and the message to increase effectiveness. Some successful social advertising campaigns are also noted that do not use celebrities. In conclusion, social advertising can greatly benefit society but requires careful design and funding to create impactful campaigns.

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    22060639 Social Advertising

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    This document presents information on social marketing and celebrity endorsements. It defines social advertising as using advertising concepts and techniques to promote socially beneficial ideas and causes. Celebrities are described as people with public recognition who can influence public life. Examples are given of celebrities endorsing social causes like polio prevention, tuberculosis testing, and eye donation. Key aspects of selecting celebrities are that there should be a good relationship between the celebrity's personality and the message to increase effectiveness. Some successful social advertising campaigns are also noted that do not use celebrities. In conclusion, social advertising can greatly benefit society but requires careful design and funding to create impactful campaigns.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    38 views23 pages

    Social Marketing & Celebrities Endorsement: Palkesh.B.Prajapati M.B.A. Sem - 3

    Uploaded by

    deepak_gupta_57
    This document presents information on social marketing and celebrity endorsements. It defines social advertising as using advertising concepts and techniques to promote socially beneficial ideas and causes. Celebrities are described as people with public recognition who can influence public life. Examples are given of celebrities endorsing social causes like polio prevention, tuberculosis testing, and eye donation. Key aspects of selecting celebrities are that there should be a good relationship between the celebrity's personality and the message to increase effectiveness. Some successful social advertising campaigns are also noted that do not use celebrities. In conclusion, social advertising can greatly benefit society but requires careful design and funding to create impactful campaigns.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 23

    A Presentation On

    Social Marketing & Celebrities Endorsement

    Presented By:Palkesh.B.Prajapati M.B.A. Sem -3

    Advertising
    Any paid form of no personal communication about an organization, product, service, idea or cause by an identified sponsor.

    All over the world, Advertising has been considered the most successful tool for Marketing, It is having great Persuasive Power, So that Marketers use this advertising tool at a large.

    Social Advertising
    Social Advertising is conceived as an application of Advertising concepts and techniques to various Socially beneficial ideas and causes.

    According to Kotler Social Advertising means The design, implementation, and control of programs calculated to influence the acceptability of social ideas, and involving consideration of products, planning, pricing, communications, and advertising research.

    Continue..
    Social Advertising is used in the Advertisements of the Ideas like, Bell Bajaao Movement, Water & Fuel Conservation, Family Planning, Use of Contraceptives, Domestic Violence, Consciousness about Voting rights, Beti Bachao Movement, Nirmal Gujarat, Jago Grahak Jago etc. Creating awareness about dieses like AIDS, TB, Breast Cancer, Malaria, Dengue, & Swine Flue.

    Celebrities Endorsement
    Celebrities are the People who enjoy Public Recognition by a large share of certain group of People, they are experts in their Fields, having wide influence in Public life and Social domain. Attractiveness, Special Skills, Extra Ordinary Life Style, and Demigod Status can be associated with them. The overall Personality, Charisma, and Stature of Celebrities also play very important Role.

    Social Advertising & Celebrities Endorsement


    Social Advertisement & Celebrities
    Polio Drops:- Amitabh Bacchan, Aishwarya Rai, Rahul Dravid. Vivek Oberoi:- T.B. Dots. Rahul Dravid:-T.B. Dots. Eye Donation:- Aishwarya Rai. Blood Donation:- Sachin Tendulkar. Indian Tourism, Awareness About Voting, Patriotism, :- Amir Khan. AIDS:- Jacky Shrooff. Jago Grahak Jago:- Raza Muraad, Reema, Faruk Shekh. Bell Bajaao Movements, (DomesticViolence):-Boman Iraani, Mallika Sarabhai. Beti Bachao Movement:- Kapil Dev. Family Welfare:- Raveena Tondon.

    Important Aspects While Using Celebrities


    While selecting the Celebrities for Social Advertising, There should not conflicts between the Message or the Product and Celebritys Personality, there should be balance and Relation ship for the same. If People do not find obvious relationship between the message and Celebrities, than It will fail in its effectiveness. E.g. Shakti Kapoor & Salman Khan are not suitable for Domestic Violence.

    Social Advertising without Celebrities


    There are so many Social Advertisements in which Celebrities are not used. Save Petrol, Save Water. Dont Drink And Drive. Bell Bajaao. Infection Roko, Hero Bano. Jago Grahak Jago. Educating Women about Contraceptive Pills. Use Condoms (Jo Bola Wo hi Sikanadar). Voting Consciousness (If you are not Voting on the Day of Election than You are sleeping).

    Conclusion
    Thus, It is clear that Social Advertising helps lot to the Society so It is necessary that concept has to be treated with care. These Campaigns requires lot of money to design it very carefully and innovatively.

    THANK YOU

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