Basics of Data Visualization

Agenda
In this video we shall discuss the following topics:

• What is Data Visualization?

• The advantages and benefits of good data visualization
• What are charts/graphs?
• Top visualization tools
• Best practices and tips
• Common mistakes
• Common visualizations

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What is Data Visualization?

“It is the representation of information in the form of a

chart, diagram, picture, etc.”

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The advantages and benefits of good data visualization
• Faster processing of information
• It helps visual learners
• Quicker insights into data as compared to tables or text
• Helps to identify trends and patterns in the data
• Provides actionable intelligence
• Helps to increase productivity and sales

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What are charts/graphs?

“A diagram showing the relation between variable

quantities, typically of two variables, each measured
along one of a pair of axes at right angles”

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Top visualization tools
• Microsoft Power BI
• Salesforce Tableau
• Qlik Sense

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Best practices and tips
• Set your goal and have a clear message
• Choose the right chart type
• Ensure context and comprehension of data
• Design and polish your charts and graphs
• Make your visuals scalable
• Provide the right information
• Keep your visualization - objective not subjective, i.e. – keep them unbiased

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Choose the right chart type

• Bar • Scatter
• Column • Bubble
• Line
• Table
Comparison Relationships

Distribution Composition

• Histogram • Pie
• Scatter • Waterfall
• Stacked
Common mistakes
• Wrong visual selection
• Too many colors or details in your visual
• Numbers don’t add up
• Improper use of 3D charts – Occlusion & Distortion
• Visuals are aesthetically appealing but inaccurate
• Biased text descriptions

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 Wrong visual selection
Complaints Complaints

Too noisy

Dirty restrooms

Rude staff

Too expensive

Long wait to be served

Didn't like the food

Long wait to be seated

Lack of parking

Limited menu

Food was cold Difficult to find Received wrong food Food was cold
Received wrong food
Limited menu Lack of parking Long wait to be seated
Didn't like the food Long wait to be served Too expensive
Difficult to find
Rude staff Dirty restrooms Too noisy
0 5 10 15 20 25 30 35 40

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Too many colors or details in your visual

Complaints

Difficult to find Received wrong food Food was cold

Limited menu Lack of parking Long wait to be seated
Didn't like the food Long wait to be served Too expensive DO NOT WRITE ANYTHING
Rude staff Dirty restrooms Too noisy HERE. LEAVE THIS SPACE FOR
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Numbers don’t add up

Votes
A
9%

D
26%

B
29%

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C
37% WEBCAM
Improper use of 3D charts – Occlusion & Distortion
OCCLUSION DISTORTION

2011
7000000

6000000

5000000

4000000

3000000

2000000
2016 Australia Canada France
1000000 2015 Germany United Kingdom United States
2014
0 2013
Australia
Canada 2012
France
Germany 2011
United
Kingdom United DO NOT WRITE ANYTHING
States
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2011 2012 2013 2014 2015 2016 WEBCAM
Visuals are aesthetically appealing but inaccurate

Revenue Revenue
35000000 35000000

30000000 30000000

25000000
25000000

20000000
20000000

15000000
15000000
10000000

10000000
5000000

0 5000000
Australia Canada France Germany United United States Australia Canada France Germany United United States
Kingdom Kingdom

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Biased text descriptions

The most common complaint is that the restaurant is too noisy

Too noisy

Dirty restrooms

Rude staff

Too expensive

Long wait to be served

Didn't like the food

Long wait to be seated

Lack of parking

Limited menu

Food was cold

Received wrong food

Difficult to find DO NOT WRITE ANYTHING

0 5 10 15 20 25 30 35 40
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Common visualizations
• Bar
• Column
• Line
• Area
• Pie
• Donut
• Scatter
• Bubble

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Common visualizations
• Combo
• Treemap
• Sunburst
• Heat Map
• Histogram
• Waterfall
• Funnel
• Map
• Sparklines – Also known as mini charts

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Summary
Here is a quick recap of what we have learned in this video:

• What is Data Visualization?

• The advantages and benefits of good data visualization
• What are charts/graphs?
• Top visualization tools
• Best practices and tips
• Common mistakes
• Common visualizations

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